0001140361-15-000382.txt : 20150105 0001140361-15-000382.hdr.sgml : 20150105 20150105161717 ACCESSION NUMBER: 0001140361-15-000382 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20150102 FILED AS OF DATE: 20150105 DATE AS OF CHANGE: 20150105 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: BOSTON BEER CO INC CENTRAL INDEX KEY: 0000949870 STANDARD INDUSTRIAL CLASSIFICATION: MALT BEVERAGES [2082] IRS NUMBER: 043284048 STATE OF INCORPORATION: MA FISCAL YEAR END: 1226 BUSINESS ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 BUSINESS PHONE: 617-368-5061 MAIL ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Geist John C CENTRAL INDEX KEY: 0001393650 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-14092 FILM NUMBER: 15505007 MAIL ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 4 1 doc1.xml FORM 4 X0306 4 2015-01-02 0 0000949870 BOSTON BEER CO INC SAM 0001393650 Geist John C C/O THE BOSTON BEER COMPANY, INC. ONE DESIGN CENTER PLACE BOSTON, MA X1 02210 0 1 0 0 VP of Sales Class A Common 2015-01-02 4 M 0 3800 46.60 A 4502 D Class A Common 2015-01-02 4 S 0 4106 281.08 D 396 D Stock Option (Right to Buy) 46.60 2015-01-02 4 M 0 3800 0 D 2011-03-01 2019-12-31 Class A Common 19000 0 D The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 12, 2014. The price shown is the weighted average sale price for the transactions reported on this line, as the transactions were part of a bulk sale. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The shares reported include 396 shares of restricted stock subject to vesting conditions. The option vested in 5 equal installments; the first on March 1, 2011, and the last on January 1, 2015. Kathleen H. Wade under POA for the benefit of John C. Geist 2015-01-05