0001140361-14-041611.txt : 20141113 0001140361-14-041611.hdr.sgml : 20141113 20141113164610 ACCESSION NUMBER: 0001140361-14-041611 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20141112 FILED AS OF DATE: 20141113 DATE AS OF CHANGE: 20141113 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: BOSTON BEER CO INC CENTRAL INDEX KEY: 0000949870 STANDARD INDUSTRIAL CLASSIFICATION: MALT BEVERAGES [2082] IRS NUMBER: 043284048 STATE OF INCORPORATION: MA FISCAL YEAR END: 1226 BUSINESS ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 BUSINESS PHONE: 617-368-5061 MAIL ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: URICH WILLIAM F CENTRAL INDEX KEY: 0001260884 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-14092 FILM NUMBER: 141218982 MAIL ADDRESS: STREET 1: 140 BARRY AVE CITY: RIDGEFIELD STATE: CT ZIP: 06877 4 1 doc1.xml FORM 4 X0306 4 2014-11-12 0 0000949870 BOSTON BEER CO INC SAM 0001260884 URICH WILLIAM F C/O THE BOSTON BEER COMPANY, INC. ONE DESIGN CENTER PLACE, SUITE 850 BOSTON MA 02210 0 1 0 0 Chief Financial Officer Class A Common 2014-11-12 4 M 0 5000 35.98 A 9029 D Class A Common 2014-11-12 4 S 0 5000 270.00 D 4029 D Class A Common Stock Option 35.98 2014-11-12 4 M 0 5000 0 D 2012-01-01 2016-12-31 Class A Common 9000 0 D The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 8, 2014. The shares reported include 702 shares of restricted stock subject to vesting conditions. The contingent option vested in five equal installments: the first on March 1, 2008 and the last on January 1, 2012. William F. Urich 2014-11-13