0001140361-14-040481.txt : 20141106 0001140361-14-040481.hdr.sgml : 20141106 20141106160409 ACCESSION NUMBER: 0001140361-14-040481 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20141105 FILED AS OF DATE: 20141106 DATE AS OF CHANGE: 20141106 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: BOSTON BEER CO INC CENTRAL INDEX KEY: 0000949870 STANDARD INDUSTRIAL CLASSIFICATION: MALT BEVERAGES [2082] IRS NUMBER: 043284048 STATE OF INCORPORATION: MA FISCAL YEAR END: 1226 BUSINESS ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 BUSINESS PHONE: 617-368-5061 MAIL ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: URICH WILLIAM F CENTRAL INDEX KEY: 0001260884 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-14092 FILM NUMBER: 141200624 MAIL ADDRESS: STREET 1: 140 BARRY AVE CITY: RIDGEFIELD STATE: CT ZIP: 06877 4 1 doc1.xml FORM 4 X0306 4 2014-11-05 0 0000949870 BOSTON BEER CO INC SAM 0001260884 URICH WILLIAM F C/O THE BOSTON BEER COMPANY, INC. ONE DESIGN CENTER PLACE, SUITE 850 BOSTON MA 02210 0 1 0 0 Chief Financial Officer Class A Common 2014-11-05 4 M 0 1000 21.14 A 5029 D Class A Common 2014-11-05 4 M 0 4000 24.95 A 9029 D Class A Common 2014-11-05 4 S 0 4000 250.16 D 5029 D Class A Common 2014-11-05 4 S 0 1000 251 D 4029 D Class A Common Stock Option 21.14 2014-11-05 4 M 0 1000 0 D 2009-05-31 2014-12-31 Class A Common 6000 0 D Class A Common Stock Option 24.95 2014-11-05 4 M 0 4000 0 D 2011-01-01 2015-12-31 Class A Common 10000 6000 D The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 8, 2014. The shares reported include 702 shares of restricted stock subject to vesting conditions. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 4,000 shares is from $250.00 to $250.75. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant The contingent option vested in three equal installments: the first on May 31, 2007, the second on May 31, 2008 and the third on May 31, 2009. The contingent option vested in five equal installments: the first on May 1, 2007 and the last on January 1, 2011. William F. Urich 2014-11-06