0001140361-14-010131.txt : 20140228 0001140361-14-010131.hdr.sgml : 20140228 20140228121807 ACCESSION NUMBER: 0001140361-14-010131 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20140227 FILED AS OF DATE: 20140228 DATE AS OF CHANGE: 20140228 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: BOSTON BEER CO INC CENTRAL INDEX KEY: 0000949870 STANDARD INDUSTRIAL CLASSIFICATION: MALT BEVERAGES [2082] IRS NUMBER: 043284048 STATE OF INCORPORATION: MA FISCAL YEAR END: 1226 BUSINESS ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 BUSINESS PHONE: 617-368-5061 MAIL ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Lim Ai-Li CENTRAL INDEX KEY: 0001543082 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-14092 FILM NUMBER: 14653004 MAIL ADDRESS: STREET 1: 35 RIVER GLEN ROAD CITY: WELLESLEY STATE: MA ZIP: 02481 4 1 doc1.xml FORM 4 X0306 4 2014-02-27 0 0000949870 BOSTON BEER CO INC SAM 0001543082 Lim Ai-Li C/O THE BOSTON BEER COMPANY 1 DESIGN CENTER PLACE, STE. 850 BOSTON MA 02210 0 1 0 0 V.P. of Human Resources Class A Common 2014-02-27 4 S 0 112 235.14 D 781 D The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 13, 2013. On the Transaction Date 336 restricted shares which had been issued under the Issuer's employee equity incentive plan vested. The amount of securities beneficially owned now includes 337 restricted shares under the Issuer's employee equity incentive plan. Kathleen H. Wade under POA for the benefit of Ai-Li Lim 2014-02-28