0001140361-14-009745.txt : 20140226 0001140361-14-009745.hdr.sgml : 20140226 20140226160055 ACCESSION NUMBER: 0001140361-14-009745 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20140225 FILED AS OF DATE: 20140226 DATE AS OF CHANGE: 20140226 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: BOSTON BEER CO INC CENTRAL INDEX KEY: 0000949870 STANDARD INDUSTRIAL CLASSIFICATION: MALT BEVERAGES [2082] IRS NUMBER: 043284048 STATE OF INCORPORATION: MA FISCAL YEAR END: 1226 BUSINESS ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 BUSINESS PHONE: 617-368-5061 MAIL ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Lance Thomas W CENTRAL INDEX KEY: 0001387050 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-14092 FILM NUMBER: 14644578 MAIL ADDRESS: STREET 1: 12 ALLEN AVENUE CITY: MANCHESTER STATE: MA ZIP: 01944 4 1 doc1.xml FORM 4 X0306 4 2014-02-25 0 0000949870 BOSTON BEER CO INC SAM 0001387050 Lance Thomas W C/O THE BOSTON BEER COMPANY, INC. ONE DESIGN CENTER PLACE, SUITE 850 BOSTON MA 02210 0 1 0 0 VP Operations Class A Common 2014-02-25 4 M 0 4000 18.51 D 7242 D Class A Common 2014-02-25 4 S 0 3200 235.15 D 4042 D Class A Common 2014-02-25 4 S 0 600 236.00 D 3442 D Class A Common 2014-02-25 4 S 0 200 237.00 D 3242 D Stock Option 18.51 2014-02-25 4 M 0 4000 0 D 2011-03-01 2019-03-12 Class A Common 4000 40000 D The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 13, 2013. The amount of securities beneficially owned includes 653 restricted shares under the Issuer's employee equity incentive plan. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 3,200 shares is from $235.00 to $235.50. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The option vested in three equal installments on March 1, 2011, March 1, 2012 and March 1, 2013. Kathleen H. Wade under POA for the benefit of Thomas W. Lance 2014-02-26