0001140361-12-038129.txt : 20120822 0001140361-12-038129.hdr.sgml : 20120822 20120822161801 ACCESSION NUMBER: 0001140361-12-038129 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20120820 FILED AS OF DATE: 20120822 DATE AS OF CHANGE: 20120822 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: URICH WILLIAM F CENTRAL INDEX KEY: 0001260884 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-14092 FILM NUMBER: 121050011 MAIL ADDRESS: STREET 1: 140 BARRY AVE CITY: RIDGEFIELD STATE: CT ZIP: 06877 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: BOSTON BEER CO INC CENTRAL INDEX KEY: 0000949870 STANDARD INDUSTRIAL CLASSIFICATION: MALT BEVERAGES [2082] IRS NUMBER: 043284048 STATE OF INCORPORATION: MA FISCAL YEAR END: 1226 BUSINESS ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 BUSINESS PHONE: 617-368-5061 MAIL ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 4 1 doc1.xml FORM 4 X0306 4 2012-08-20 0 0000949870 BOSTON BEER CO INC SAM 0001260884 URICH WILLIAM F C/O THE BOSTON BEER COMPANY, INC. ONE DESIGN CENTER PLACE, SUITE 850 BOSTON MA 02210 0 1 0 0 Chief Financial Officer Class A Common 2012-08-20 4 M 0 3000 18.00 A 5239 D Class A Common 2012-08-20 4 S 0 900 105.3378 D 4339 D Class A Common 2012-08-20 4 S 0 1900 106.3886 D 2439 D Class A Common 2012-08-20 4 S 0 200 108.2114 D 2239 D Stock Option (Right to Buy) 18.00 2012-08-20 4 M 0 3000 0.00 D 2008-09-08 2013-09-08 Class A Common 3000 30000 D The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 900 shares is from $105.00 to $105.72. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,900 shares is from $106.16 to $107.10. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $108.15 to $108.54. The filer will provide, upon request from the staff of the Securities and Exchange Commission, the Registrant or a shareholder of the Registrant, full information regarding the number of shares sold at each separate price. The option vested in five equal annual installments beginning on September 8, 2004, fully vesting on September 8, 2008. William F. Urich 2012-08-22