0001140361-12-036550.txt : 20120813 0001140361-12-036550.hdr.sgml : 20120813 20120813153643 ACCESSION NUMBER: 0001140361-12-036550 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20120810 FILED AS OF DATE: 20120813 DATE AS OF CHANGE: 20120813 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: URICH WILLIAM F CENTRAL INDEX KEY: 0001260884 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-14092 FILM NUMBER: 121027494 MAIL ADDRESS: STREET 1: 140 BARRY AVE CITY: RIDGEFIELD STATE: CT ZIP: 06877 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: BOSTON BEER CO INC CENTRAL INDEX KEY: 0000949870 STANDARD INDUSTRIAL CLASSIFICATION: MALT BEVERAGES [2082] IRS NUMBER: 043284048 STATE OF INCORPORATION: MA FISCAL YEAR END: 1226 BUSINESS ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 BUSINESS PHONE: 617-368-5061 MAIL ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 4 1 doc1.xml FORM 4 X0306 4 2012-08-10 0 0000949870 BOSTON BEER CO INC SAM 0001260884 URICH WILLIAM F C/O THE BOSTON BEER COMPANY, INC. ONE DESIGN CENTER PLACE, SUITE 850 BOSTON MA 02210 0 1 0 0 Chief Financial Officer Class A Common 2012-08-10 4 M 0 4000 15.835 A 6239 D Class A Common 2012-08-10 4 S 0 655 110.4555 D 5584 D Class A Common 2012-08-10 4 S 0 3345 111.0333 D 2239 D Stock Option (Right to Buy) 15.835 2012-08-10 4 M 0 4000 0 D 2008-09-08 2013-09-08 Class A Common 4000 3000 D The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 655 shares is from $109.75 to $110.7319. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 3,345 shares is from $110.77 to $111.28. The filer will provide, upon request from the staff of the Securities and Exchange Commission, the Registrant or a shareholder of the Registrant, full information regarding the number of shares sold at each separate price. William F. Urich 2012-08-13