0001140361-12-003739.txt : 20120126 0001140361-12-003739.hdr.sgml : 20120126 20120126133953 ACCESSION NUMBER: 0001140361-12-003739 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20120125 FILED AS OF DATE: 20120126 DATE AS OF CHANGE: 20120126 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: URICH WILLIAM F CENTRAL INDEX KEY: 0001260884 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-14092 FILM NUMBER: 12547076 MAIL ADDRESS: STREET 1: 140 BARRY AVE CITY: RIDGEFIELD STATE: CT ZIP: 06877 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: BOSTON BEER CO INC CENTRAL INDEX KEY: 0000949870 STANDARD INDUSTRIAL CLASSIFICATION: MALT BEVERAGES [2082] IRS NUMBER: 043284048 STATE OF INCORPORATION: MA FISCAL YEAR END: 1226 BUSINESS ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 BUSINESS PHONE: 617-368-5061 MAIL ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 4 1 doc1.xml FORM 4 X0304 4 2012-01-25 0 0000949870 BOSTON BEER CO INC SAM 0001260884 URICH WILLIAM F C/O THE BOSTON BEER COMPANY, INC. ONE DESIGN CENTER PLACE, SUITE 850 BOSTON MA 02210 0 1 0 0 Chief Financial Officer Class A Common 2012-01-25 4 M 0 300 15.835 A 2539 D Class A Common 2012-01-25 4 S 0 300 99.55 D 2239 D Stock Option (Right to Buy) 15.835 2012-01-25 4 M 0 300 15.835 D 2008-09-08 2013-09-08 Class A Common 125000 15000 D William F. Urich 2012-01-26