0001140361-12-003344.txt : 20120123
0001140361-12-003344.hdr.sgml : 20120123
20120123140400
ACCESSION NUMBER: 0001140361-12-003344
CONFORMED SUBMISSION TYPE: 4
PUBLIC DOCUMENT COUNT: 1
CONFORMED PERIOD OF REPORT: 20120119
FILED AS OF DATE: 20120123
DATE AS OF CHANGE: 20120123
REPORTING-OWNER:
OWNER DATA:
COMPANY CONFORMED NAME: URICH WILLIAM F
CENTRAL INDEX KEY: 0001260884
FILING VALUES:
FORM TYPE: 4
SEC ACT: 1934 Act
SEC FILE NUMBER: 001-14092
FILM NUMBER: 12538907
MAIL ADDRESS:
STREET 1: 140 BARRY AVE
CITY: RIDGEFIELD
STATE: CT
ZIP: 06877
ISSUER:
COMPANY DATA:
COMPANY CONFORMED NAME: BOSTON BEER CO INC
CENTRAL INDEX KEY: 0000949870
STANDARD INDUSTRIAL CLASSIFICATION: MALT BEVERAGES [2082]
IRS NUMBER: 043284048
STATE OF INCORPORATION: MA
FISCAL YEAR END: 1226
BUSINESS ADDRESS:
STREET 1: ONE DESIGN CENTER PLACE
STREET 2: SUITE 850
CITY: BOSTON
STATE: MA
ZIP: 02210
BUSINESS PHONE: 617-368-5061
MAIL ADDRESS:
STREET 1: ONE DESIGN CENTER PLACE
STREET 2: SUITE 850
CITY: BOSTON
STATE: MA
ZIP: 02210
4
1
doc1.xml
FORM 4
X0304
4
2012-01-19
0
0000949870
BOSTON BEER CO INC
SAM
0001260884
URICH WILLIAM F
C/O THE BOSTON BEER COMPANY, INC.
ONE DESIGN CENTER PLACE, SUITE 850
BOSTON
MA
02210
0
1
0
0
Chief Financial Officer
Class A Common
2012-01-19
4
M
0
3000
15.835
A
5239
D
Class A Common
2012-01-19
4
S
0
3000
99.91
D
2239
D
Stock Option (Right to Buy)
15.835
2012-01-19
4
M
0
3000
15.835
D
2008-09-08
2013-09-08
Class A Common
125000
24300
D
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 3,000 shares is from $99.408 to $100.192.
The filer will provide, upon request from the staff of the Securities and Exchange Commission, the Registrant or a shareholder of the Registrant, full information regarding the number of shares sold at each separate price.
William F. Urich
2012-01-23