0001140361-12-003344.txt : 20120123 0001140361-12-003344.hdr.sgml : 20120123 20120123140400 ACCESSION NUMBER: 0001140361-12-003344 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20120119 FILED AS OF DATE: 20120123 DATE AS OF CHANGE: 20120123 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: URICH WILLIAM F CENTRAL INDEX KEY: 0001260884 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-14092 FILM NUMBER: 12538907 MAIL ADDRESS: STREET 1: 140 BARRY AVE CITY: RIDGEFIELD STATE: CT ZIP: 06877 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: BOSTON BEER CO INC CENTRAL INDEX KEY: 0000949870 STANDARD INDUSTRIAL CLASSIFICATION: MALT BEVERAGES [2082] IRS NUMBER: 043284048 STATE OF INCORPORATION: MA FISCAL YEAR END: 1226 BUSINESS ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 BUSINESS PHONE: 617-368-5061 MAIL ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 4 1 doc1.xml FORM 4 X0304 4 2012-01-19 0 0000949870 BOSTON BEER CO INC SAM 0001260884 URICH WILLIAM F C/O THE BOSTON BEER COMPANY, INC. ONE DESIGN CENTER PLACE, SUITE 850 BOSTON MA 02210 0 1 0 0 Chief Financial Officer Class A Common 2012-01-19 4 M 0 3000 15.835 A 5239 D Class A Common 2012-01-19 4 S 0 3000 99.91 D 2239 D Stock Option (Right to Buy) 15.835 2012-01-19 4 M 0 3000 15.835 D 2008-09-08 2013-09-08 Class A Common 125000 24300 D The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 3,000 shares is from $99.408 to $100.192. The filer will provide, upon request from the staff of the Securities and Exchange Commission, the Registrant or a shareholder of the Registrant, full information regarding the number of shares sold at each separate price. William F. Urich 2012-01-23