LIMITED POWER OF ATTORNEY

FOR EXECUTING FORMS 3, 4 AND 5

THE COMMONWEALTH OF MASSACHUSETTS

SUFFOLK COUNTY

I, James C. Kautz, of 251 Oak Ridge Avenue, Summitt, NJU 07901, hereby appoint Kathleen H. Wade of The Boston Beer Company, Inc. (the "Company"), 75 Arlington Street, Boston, MA 02116, Helen F. Bornemann of the Company and Monica Martin , also of the Company, or each of them acting singly and with full power of substitution, my true and lawful attorneys in fact (collectively and individually referred to herein as my "Attorney") for me and in my name to execute and file with the Securities and Exchange Commission on my behalf and at my instruction, Forms 3, 4 and 5 relating to transactions by me in the stock of the Company and affirm that which my Attorney shall lawfully do or cause to be done by virtue of the powers herein conferred.

THIS Power of Attorney shall remain in full force and effect for so long as I have not expressly in writing to my Attorney withdrawn the powers herein conferred.

THIS Power of Attorney shall not be affected by my subsequent disability or incapacity.

EXECUTED as a sealed instrument this 27th day of October, 2003.

By:	/s/  James C. Kautz
	James C. Kautz

STATE OF NEW JERSEY)

                                          ) ss.

COUNTY OF UNION     )October 27, 2003

Then personally appeared the above-named James C. Kautz and acknowledged the foregoing instrument to be his free act and deed, before me,

By:	/s/ Linda R. Mele
	Notary Public Linda R. Mele
	My Commission Expires: March 6, 2007