Form 4		UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940	OMB APPROVAL
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1. Name and Address of Reporting Person* C. James Koch	2. Issuer Name and Ticker or Trading Symbol The Boston Beer Company, Inc.   (SAM)		6. Relationship of Reporting Person(s) to Issuer (Check all applicable)       _X_ Director                            _X_ 10% Owner _X_ Officer (give title below)   ___ Other (specify below) Chairman
(Last)             (First)            (Middle) C/O The Boston Beer Company, Inc. 75 Arlington Street	3. I.R.S. Identification Number of Reporting Person, if an entity (voluntary)	4. Statement for Month/Day/Year 01/01/2003
(Street) Boston, MA 02116		5. If Amendment, Date of Original (Month/Day/Year)	7. Individual or Joint/Group Filing (Check Applicable Line) _X_ Form filed by One Reporting Person ___ Form filed by More than One Reporting Person
(City)             (State)             (Zip)	Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned

1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transactions (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common	01/01/2003		M		561	A	4.7438		D
Class A Common	01/01/2003		M		448	A	5.0625		D
Class A Common	01/01/2003		M		861	A	4.2938		D
Class A Common	01/01/2003		M		713	A	5.30625		D
Class A Common	01/01/2003		M		402	A	10.527		D
Class A Common								688,460	D
Class A Common								364,463	I

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly. * If the form is filed by more than one reporting person, see Instructions 4(b)(v).
	Potential persons who are to respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.	(Over) SEC 1474 (9-02)

FORM 4 (continued)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)

1. Title of Derivative Security (Instr.3)

2. Conversion or Exercise Price of Derivative Security

3. Transaction Date (Month/ Day/Year)

3A. Deemed Execution Date, if any (Month/ Day/Year)

4. Transaction Code (Instr. 8)

5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr.3,4 and 5)

6. Date Exercisable and Expiration Date (Month/Day/Year)

7. Title and Amount of Underlying Securities (Instr. 3 and 4)

8. Price of Derivative Security (Instr. 5)

9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)

10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4)

11. Nature of Indirect Beneficial Ownership (Instr. 4)

Code

V

(A)

(D)

Date Exercisable

Expiration Date

Title

Amount or Number of Shares

Stock Option (Right to Buy)

14.47

01/01/2003

A

2,000

01/01/2004

03/02/2008

Class A Common

2,000

14.47

2,000

D

Stock Option (Right to Buy)

16.64

01/01/2003

A

2,000

01/01/2005

03/02/2008

Class A Common

2,000

16.64

2,000

D

Stock Option (Right to Buy)

18.81

01/01/2003

A

2,000

01/01/2006

03/02/2008

Class A Common

2,000

18.81

2,000

D

Stock Option (Right to Buy)

20.98

01/01/2003

A

2,000

01/01/2007

03/02/2008

Class A Common

2,000

20.98

2,000

D

Stock Option (Right to Buy)

20.98

01/01/2003

A

2,000

01/01/2008

03/02/2008

Class A Common

2,000

20.98

2,000

D

Restricted Stock Purchase

4.7438

01/01/2003

A

561

Note 1

Note 1

Class A Common

2,807

4.7438

0

D

Restricted Stock Purchase

5.0625

01/01/2003

A

448

Note 1

Note 1

Class A Common

2,237

5.0625

448

D

Restricted Stock Purchase

4.2938

01/01/2003

A

861

Note 1

Note 1

Class A Common

4,307

4.2938

1,724

D

Restricted Stock Purchase

5.30625

01/01/2003

A

713

Note 1

Note 1

Class A Common

3,567

5.30625

2,141

D

Restricted Stock Purchase

10.527

01/01/2003

A

402

Note 1

Note 1

Class A Common

2,010

10.527

1,608

D

Explanation of Responses:

Note 1: Restricted Stock Purchase pursuant to the Investment Share Program under the issuer's Employee Equity Incentive Plan, shares vest at 20% over 5 years from date of purchase.

**	Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).	/s/ C. James Koch **Signature of Reporting Person C. James Koch	01/03/2003  Date
Note:	File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.

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