Condensed Consolidated Statements of Comprehensive Operations - USD ($) shares in Thousands, $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 29, 2024	Jul. 01, 2023	Jun. 29, 2024	Jul. 01, 2023
Income Statement [Abstract]
Revenue	$ 614,216	$ 641,333	$ 1,066,423	$ 1,076,489
Less excise taxes	35,118	38,029	61,274	63,185
Net revenue	579,098	603,304	1,005,149	1,013,304
Cost of goods sold	312,640	329,141	552,343	583,479
Gross profit	266,458	274,163	452,806	429,825
Operating expenses:
Advertising, promotional, and selling expenses	144,224	149,362	264,499	274,790
General and administrative expenses	48,024	44,899	98,408	88,593
Impairment of brewery assets	3,395	1,532	3,731	2,016
Total operating expenses	195,643	195,793	366,638	365,399
Operating income	70,815	78,370	86,168	64,426
Other income:
Interest income	2,946	1,855	6,439	3,499
Other expense	(440)	(122)	(478)	(224)
Total other income	2,506	1,733	5,961	3,275
Income before income tax provision	73,321	80,103	92,129	67,701
Income tax provision	20,982	22,068	27,193	18,622
Net income	$ 52,339	$ 58,035	$ 64,936	$ 49,079
Net income per common share - basic	$ 4.4	$ 4.73	$ 5.42	$ 3.99
Net income per common share - diluted	$ 4.39	$ 4.72	$ 5.41	$ 3.98
Weighted-average number of common shares - basic	11,898	12,268	11,976	12,288
Weighted-average number of common shares - diluted	11,888	12,276	11,971	12,304
Net Income (Loss)	$ 52,339	$ 58,035	$ 64,936	$ 49,079
Other comprehensive (loss) income:
Foreign currency translation adjustment	(59)	126	(221)	144
Total other comprehensive (loss) income	(59)	126	(221)	144
Comprehensive income	$ 52,280	$ 58,161	$ 64,715	$ 49,223