Consolidated Statements of Comprehensive Income - USD ($) shares in Thousands, $ in Thousands	12 Months Ended
	Dec. 25, 2021	Dec. 26, 2020	Dec. 28, 2019
Income Statement [Abstract]
Revenue	$ 2,196,650	$ 1,851,813	$ 1,329,108
Less excise taxes	139,028	115,381	79,284
Net revenue	2,057,622	1,736,432	1,249,824
Cost of goods sold	1,259,830	921,980	635,658
Gross profit	797,792	814,452	614,166
Operating expenses:
Advertising, promotional and selling expenses	606,994	447,568	355,613
General and administrative expenses	133,624	118,211	112,730
Contract termination costs and other	30,678
Impairment of assets	18,499	4,466	911
Total operating expenses	789,795	570,245	469,254
Operating income	7,997	244,207	144,912
Other (expense) income:
Interest (expense) income, net	(110)	(199)	647
Other (expense) income, net	(978)	222	(1,189)
Total other (expense) income, net	(1,088)	23	(542)
Income before income tax (benefit) provision	6,909	244,230	144,370
Income tax (benefit) provision	(7,644)	52,270	34,329
Net income	$ 14,553	$ 191,960	$ 110,041
Net income per common share - basic	$ 1.19	$ 15.73	$ 9.26
Net income per common share - diluted	$ 1.17	$ 15.53	$ 9.16
Weighted-average number of common shares - basic	12,280	12,204	11,886
Weighted-average number of common shares - diluted	12,436	12,283	11,908
Net income	$ 14,553	$ 191,960	$ 110,041
Other comprehensive income (loss):
Foreign currency translation adjustment	(32)	25	47
Defined benefit plans liability adjustment	90	1,392	(519)
Total other comprehensive income (loss), net of tax	58	1,417	(472)
Comprehensive income	$ 14,611	$ 193,377	$ 109,569