Condensed Consolidated Statements of Comprehensive Operations - USD ($) shares in Thousands, $ in Thousands	3 Months Ended		9 Months Ended
	Sep. 25, 2021	Sep. 26, 2020	Sep. 25, 2021	Sep. 26, 2020
Income Statement [Abstract]
Revenue	$ 599,971	$ 525,249	$ 1,822,994	$ 1,358,563
Less excise taxes	38,328	32,457	113,466	83,068
Net revenue	561,643	492,792	1,709,528	1,275,495
Cost of goods sold	388,947	252,207	1,011,513	677,313
Gross profit	172,696	240,585	698,015	598,182
Operating expenses:
Advertising, promotional and selling expenses	166,817	108,023	469,296	306,250
General and administrative expenses	32,066	30,340	96,973	87,054
Contract termination costs and other	35,428		35,428
Impairment of assets	14,158	441	15,389	2,796
Total operating expenses	248,469	138,804	617,086	396,100
Operating (loss) income	(75,773)	101,781	80,929	202,082
Other (expense) income:
Interest expense	(26)	(20)	(84)	(169)
Other (expense) income, net	(657)	190	(655)	(222)
Total other (expense) income, net	(683)	170	(739)	(391)
(Loss) income before income tax (benefit) provision	(76,456)	101,951	80,190	201,691
Income tax (benefit) provision	(18,035)	21,183	13,852	42,548
Net (loss) income	$ (58,421)	$ 80,768	$ 66,338	$ 159,143
Net (loss) income per common share - basic	$ (4.76)	$ 6.61	$ 5.40	$ 13.05
Net (loss) income per common share - diluted	$ (4.76)	$ 6.51	$ 5.33	$ 12.90
Weighted-average number of common shares - basic	12,282	12,221	12,279	12,191
Weighted-average number of common shares - diluted	12,282	12,333	12,450	12,259
Net (loss) income	$ (58,421)	$ 80,768	$ 66,338	$ 159,143
Other comprehensive (loss) income:
Foreign currency translation adjustment	(26)	61	9	(10)
Defined benefit plans liability adjustment		1,117		1,117
Total other comprehensive (loss) income, net of tax	(26)	1,178	9	1,107
Comprehensive (loss) income	$ (58,447)	$ 81,946	$ 66,347	$ 160,250