<ARTICLE> 5
<LEGEND>
SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE BOSTON BEER COMPANY, INC.'S
CONSOLIDATED BALANCE SHEET AND CONSOLIDATED STATEMENTS OF OPERATIONS AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO THE FINANCIAL STATEMENTS.

<MULTIPLIER> 1,000

                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-30-2000
<PERIOD-START>                             DEC-26-1999
<PERIOD-END>                               SEP-23-2000
<CASH>                                           9,675
<SECURITIES>                                    36,011
<RECEIVABLES>                                   14,562
<ALLOWANCES>                                     (705)
<INVENTORY>                                     18,823
<CURRENT-ASSETS>                                82,955
<PP&E>                                          49,899
<DEPRECIATION>                                (23,614)
<TOTAL-ASSETS>                                 113,087
<CURRENT-LIABILITIES>                           25,238
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                           206
<OTHER-SE>                                      83,753
<TOTAL-LIABILITY-AND-EQUITY>                   113,087
<SALES>                                        157,744
<TOTAL-REVENUES>                               141,688
<CGS>                                           61,662
<TOTAL-COSTS>                                  127,471
<OTHER-EXPENSES>                                 1,907
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                 16,124
<INCOME-TAX>                                     6,772
<INCOME-CONTINUING>                              9,352
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     9,352
<EPS-BASIC>                                       0.51
<EPS-DILUTED>                                     0.51

<F1>THIS NUMBER INCLUDES 16,459,793 SHARES OF CLASS A COMMON STOCK WITH A PAR
VALUE OF $165,000 AND 4,107,355 SHARES OF CLASS B STOCK WITH PAR VALUE OF
$41,000.