<ARTICLE> 5
<LEGEND>
Summary financial information extracted from the Boston
Beer Company, Inc.'s consolidated balance sheet and consolidated statements of
operations and is qualified in its entirety by reference to the financial
statements.

<MULTIPLIER> 1,000

                             
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-30-2000
<PERIOD-START>                             DEC-26-1999
<PERIOD-END>                               JUN-24-2000
<CASH>                                           5,303
<SECURITIES>                                    35,372
<RECEIVABLES>                                   18,629
<ALLOWANCES>                                     (850)
<INVENTORY>                                     17,642
<CURRENT-ASSETS>                                81,110
<PP&E>                                          49,913
<DEPRECIATION>                                (23,130)
<TOTAL-ASSETS>                                 111,902
<CURRENT-LIABILITIES>                           24,723
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                           206
<OTHER-SE>                                      82,477
<TOTAL-LIABILITY-AND-EQUITY>                   111,902
<SALES>                                        106,522
<TOTAL-REVENUES>                                95,696
<CGS>                                           41,831
<TOTAL-COSTS>                                   84,596
<OTHER-EXPENSES>                                 1,169
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                 12,269
<INCOME-TAX>                                     5,153
<INCOME-CONTINUING>                              7,116
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     7,116
<EPS-BASIC>                                       0.38
<EPS-DILUTED>                                     0.38

<F1>THIS NUMBER INCLUDES 16,458,738 SHARES OF CLASS A COMMON STOCK WITH A PAR VALUE
OF $165,000 AND 4,107,355 SHARES OF CLASS B STOCK WITH A PAR VALUE OF $41,000.