-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, ISJ2mMJjlez2j/zn9Bem3nW8mz2cfwJnOOaEpaFKZLVOVPSWKFGp+pqdc2SLooAS 1SGk4pv5/16/bKo62pp2/A== 0000910647-04-000158.txt : 20040330 0000910647-04-000158.hdr.sgml : 20040330 20040330152815 ACCESSION NUMBER: 0000910647-04-000158 CONFORMED SUBMISSION TYPE: 8-K PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20030329 ITEM INFORMATION: Other events FILED AS OF DATE: 20040330 FILER: COMPANY DATA: COMPANY CONFORMED NAME: BOSTON BEER CO INC CENTRAL INDEX KEY: 0000949870 STANDARD INDUSTRIAL CLASSIFICATION: MALT BEVERAGES [2082] IRS NUMBER: 043284048 STATE OF INCORPORATION: MA FISCAL YEAR END: 1226 FILING VALUES: FORM TYPE: 8-K SEC ACT: 1934 Act SEC FILE NUMBER: 001-14092 FILM NUMBER: 04700656 BUSINESS ADDRESS: STREET 1: 75 ARLINGTON ST CITY: BOSTON STATE: MA ZIP: 02116 BUSINESS PHONE: 6174821332 MAIL ADDRESS: STREET 1: 75 ARLINGTON ST STREET 2: 5TH FL CITY: BOSTON STATE: MA ZIP: 02110 8-K 1 bbc-8k2.htm FORM 8-K FOR MARCH 29, 2004

SEC 873 (10/2000)

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UNITED STATES SECURITIES AND EXCHANGE COMMISSION

Washington, DC 20549
 

FORM 8-K
 

CURRENT REPORT

Pursuant to Section 13 OR 15(d) of the Securities Exchange Act of 1934
 

Date of Report (Date of earliest reported) March 29, 2004
 

The Boston Beer Company, Inc.

(Exact name of registrant as specified in its chapter)
 

Massachusetts

01-14092

04-328-4048

(State or other jurisdiction

(Commission

(IRS Employer

of incorporation

File Number)

Identification No.)
     

75 Arlington Street, Boston, MA

02116

(Address of principal executive offices)

(Zip Code)
   

Registrant's telephone number, including area code (617) 368-5000
 
 

(Former name or former address, if changed since last report)

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GENERAL INSTRUCTIONS
 

INFORMATION TO BE INCLUDED IN THE REPORT
 

Item 5. Other Events and Regulation FD Disclosure.
 

The officers and directors of the Registrant listed below have each entered into individual sales plans complying with Rule 10b5-1 for trading in shares of the Registrant's common stock:
 

C. James Koch, Chairman

Robert H. Hall, Vice President of Brand Development

Each of the individualized sales plans is separate and distinct and sales under the plans will not be coordinated or aggregated. Under the respective sales plans, certain specified amounts of shares will be sold for the purposes of liquidity and investment diversification based on specified trading prices up to the aggregate amount of 130,000 shares for the officers and directors as a group.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

The Boston Beer Company, Inc.

(Registrant)

/s/ Martin F. Roper

Date: March 30, 2004

(Signature)*

Martin F. Roper, President and C.E.O.

*Print name and title of the signing officer under his signature.

<PAGE>

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