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Trademark and licensing agreements (Details Textuals) (USD $)
0 Months Ended 3 Months Ended 9 Months Ended
Mar. 07, 2002
Sep. 30, 2012
Sep. 30, 2011
Sep. 30, 2012
Sep. 30, 2011
Goodwill and Intangible Assets Disclosure [Abstract]          
Stock issued in exchange of corporate logo (in shares) 300,000        
Stock issued in exchange of corporate logo $ 90,000        
Useful life of trademark rights (in years) 15 years        
Amortization expense       4,500 4,500
Licensing fees   $ 3,000 $ 2,000 $ 9,360 $ 7,000
Percent of sales fees charged (in percent)       1.00%