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Trademark and licensing agreements (Details 1) (USD $)
Sep. 30, 2012
Dec. 31, 2011
Finite-Lived Intangible Assets, Net, Amortization Expense, Fiscal Year Maturity [Abstract]    
2012 $ 6,000  
2013 6,000  
2014 6,000  
2015 6,000  
Thereafter 2,625  
Trademark, net of amortization $ 26,625 [1] $ 31,125 [2]
[1] (Unaudited)
[2] Derived from Audited Financial Statements.