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4. Trademark and licensing agreements: (Tables)
9 Months Ended
Sep. 30, 2014
Goodwill and Intangible Assets Disclosure [Abstract]  
Schedule of finite-lived intangible assets
    September 30     December 31  
    2014     2013  
Trademark   $ 90,000     $ 90,000  
Less: Accumulated Amortization     (75,375 )     (70,875 )
Trademark, Net   $ 14,625     $ 19,125  
Schedule of future amortization of the trademark
2014     1,500  
2015     6,000  
2016     6,000  
2017      1, 125  
    $ 14,625