0001354488-14-003825.txt : 20140801 0001354488-14-003825.hdr.sgml : 20140801 20140801165401 ACCESSION NUMBER: 0001354488-14-003825 CONFORMED SUBMISSION TYPE: 10-Q PUBLIC DOCUMENT COUNT: 9 CONFORMED PERIOD OF REPORT: 20140630 FILED AS OF DATE: 20140801 DATE AS OF CHANGE: 20140801 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Brooklyn Cheesecake & Desert Com CENTRAL INDEX KEY: 0000949721 STANDARD INDUSTRIAL CLASSIFICATION: BAKERY PRODUCTS [2050] IRS NUMBER: 133832215 STATE OF INCORPORATION: NY FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 10-Q SEC ACT: 1934 Act SEC FILE NUMBER: 001-13984 FILM NUMBER: 141010674 BUSINESS ADDRESS: STREET 1: 20 PASSAIC AVE CITY: FAIRFIELD STATE: NJ ZIP: 07004 BUSINESS PHONE: 9738088248 MAIL ADDRESS: STREET 1: 20 PASSAIC AVE CITY: FAIRFIELD STATE: NJ ZIP: 07004 FORMER COMPANY: FORMER CONFORMED NAME: CREATIVE BAKERIES INC DATE OF NAME CHANGE: 19970812 FORMER COMPANY: FORMER CONFORMED NAME: WILLIAM GREENBERG JR DESSERTS & CAFES INC DATE OF NAME CHANGE: 19950918 10-Q 1 bcke_10q.htm QUARTERLY REPORT bcke_10q.htm


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
 
FORM 10-Q

 
 (Mark one)  
þ  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
 
        OF THE SECURITIES EXCHANGE ACT OF 1934
        For the Quarterly Period Ended June 30, 2014
 
 
OR
 
o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
      OF THE SECURITIES EXCHANGE ACT OF 1934
 
      For the transition period from                  to              

Commission File Number 1-13984

BROOKLYN CHEESECAKE & DESSERTS COMPANY, INC.
 (Exact name of registrant as specified in its charter)
 
 New York   13-3832215
 (State or other jurisdiction of  
incorporation or organization)  
 (I.R.S. Employer  
Identification Number)
      
2070 Central Park Avenue 2nd Fl. Yonkers, NY 10710
(Address of principal executive offices)

(914) 361-1420
(Registrant’s telephone number including area code)
 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the proceeding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes þ  No o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes o No o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See the definitions of “large accelerated filer,” “accelerated filer,” and “smaller reporting company” in Rule 12b-2 of the Exchange Act (check one): Large Accelerated filer  o  Accelerated filer o Non-accelerated filer (do not check if a smaller reporting company) o Smaller reporting company þ

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes o No þ
 
As of August 1, 2014, there were 1,139,284 shares of the registrant’s common stock, par value $0.025 per share, outstanding.




 
 
 
 
 
INDEX
 
PART I. FINANCIAL INFORMATION
 
   
    Item 1.  Financial statements:
 
   
       Balance Sheets as of June 30, 2014 (unaudited) and
       December 31, 2013
1
   
       Statements of Operations for the six and three months
       ended June 30, 2014 and 2013 (unaudited)
2
   
       Statements of Cash Flows for the six months
       ended June 30, 2014 and 2013 (unaudited)
3
   
       Notes to Financial Statements (unaudited)
4
   
    Item 2.  Management's Discussion and Analysis of Financial
         Condition and Results of Operations
7
   
    Item 3.  Quantitative and Qualitative Disclosures about Market Risk
8
   
    Item 4.  Controls and Procedures
9
   
   
   
PART II. OTHER INFORMATION
 
   
    Item 1.  Legal Proceedings
10
   
    Item 1A. Risk Factors
10
   
    Item 2. Unregistered Sales of Equity Securities and Use of Proceeds
10
   
    Item 3. Defaults Upon Senior Securities
10
   
    Item 4. Mine Safety Disclosure
10
   
    Item 5. Other Information
10
   
    Item 6. Exhibits
11
   
SIGNATURES
12
   
CERTIFICATIONS
13
 
 
 
 
 

 
 
PART I. FINANCIAL INFORMATION

Item 1. Financial statements
 
BROOKLYN CHEESECAKE & DESSERTS COMPANY, INC.
BALANCE SHEETS
 
   
June 30,
2014
   
December 31,
2013
 
   
(Unaudited)
    (1)  
ASSETS
Current assets:
           
    Cash
  $ 1,078     $ 1,078  
    Accounts receivable – related party
    54,403       47,725  
    Total current assets
    55,481       48,803  
                 
Other assets:
               
    Trademark, net of amortization
    16,125       19,125  
                 
       Total other assets
    16,125       19,125  
                 
       Total assets
  $ 71,606     $ 67,928  
                 
LIABILITIES AND STOCKHOLDERS' (DEFICIENCY)
                 
Current liabilities:
               
    Accounts payable
  $ 18,619     $ 17,495     
    Accrued expense
    2,845       6,845     
    Advances payable – related party stockholder
    105,105       94,744  
                 
    Total current liabilities
    126,569       119,084  
                 
                 
Stockholders' (deficiency):
               
    Preferred stock $.001 par value, authorized 5,000,000 shares, none issued
    -       -  
    Common stock, $.025 par value, authorized 75,000,000 shares, issued and outstanding 1,139,284 shares
    28,482       28,482  
    Additional paid in capital
    13,585,672       13,585,672  
    Accumulated deficit
    (13,669,117     (13,665,310
       Total stockholders’ (deficiency)
    (54,963     (51,156
    Total liabilities and stockholders’ (deficiency)
  $ 71,606     $ 67,928  
 
(1) Derived from Audited Financial Statements.
 
See notes to unaudited financial statements.
 
 
1

 
 
BROOKLYN CHEESECAKE & DESSERTS COMPANY, INC.
STATEMENTS OF OPERATIONS
(UNAUDITED)
 
   
 Six Months
Ended June 30
   
 Three Months 
Ended June 30
 
   
2014
   
2013
   
2014
   
2013
 
Licensing fees – related party
  $ 6,678     $ 6,000     $ 3,000     $ 3,000  
                                 
Selling, general and administrative expenses
    10,485       17,421       5,425       7,829  
                                 
Net loss
  $ (3,807 )   $ (11,421 )   $ ( 2,425 )   $ (4,829 )
                                 
Earnings per common share:
                               
Basic and diluted:
  $ (.00 )   $ (.01 )   $ (.00 )   $ (.00 )
                                 
Weighted average number of
                               
common shares outstanding
    1,139,284       1,139,284       1,139,284       1,139,284  
                                 

See notes to unaudited financial statements.
 
 
 
2

 
 
BROOKLYN CHEESECAKE & DESSERTS COMPANY, INC.
 STATEMENTS OF CASH FLOWS
(UNAUDITED)
 
   
Six Months
Ended June 30
   
2014
   
2013
 
Operating activities:
           
    Net (loss)
  $ (3,807 )   $ (11,421 )
    Amortization
    3,000       3,000  
    Increase (decrease) in operating assets and liabilities:
               
       Accounts receivable – related party
    (6,678     (6000
       Accounts payable
    1124       525  
       Accrued expenses
    (4,000     (4,250
Net cash used in operating activities
    (10,361     (18,146
                 
                 
Financing activities:
               
    Advances from stockholder
    10,361       18,146  
                 
Net cash provided by financing activities
    10,361       18,146  
                 
Net increase in cash and cash equivalents
    0       0  
                 
Cash and cash equivalents, beginning of period
    1,078       1,078  
                 
Cash and cash equivalents, end of period
  1,078     1,078  
                 
Supplemental disclosures:
               
    Cash paid during the year for:
               
       Taxes
  $ -     $ -  
       Interest
  $ -     $ -  
                 
 
See notes to unaudited financial statements.
 
 
3

 
 
BROOKLYN CHEESECAKE & DESSERTS COMPANY, INC.
NOTES TO FINANCIAL STATEMENTS
 JUNE 30, 2014
(UNAUDITED)
 
 
1.  
Basis of presentation:
     
 
The accompanying unaudited financial statements have been prepared in accordance with generally accepted accounting principles for interim financial information and the instructions to Form 10-Q.  Accordingly, they do not include all of the information and footnotes required by generally accepted accounting principles for complete financial statements.  In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation have been included.   For further information, refer to the financial statements and footnotes thereto included in the Company's Annual Report on Form 10-K for the year ended December 31, 2013 filed with the Securities and Exchange Commission on April 14, 2014.

 
The results of operations for the three and six months ended June 30, 2014 are not necessarily indicative of the results for the full fiscal year ending December 31, 2014.

 
Accounting standards have been issued or proposed by the FASB and other standards-setting bodies that are  not expected to have a material impact on the financial statements for the period ending June 30, 2014 upon adoption.
 
2.  
Description of business and going concern:
 
 
The Company was a manufacturer of baking and confectionery products, which were sold to supermarkets, food distributors, educational institutions, restaurants, mail order and to the public. Although the Company sold its products throughout the United States, its main customer base was on the East Coast of the United States. As of March 2006 the Company has become a holder and licensor of intellectual property.

 
The accompanying financial statements are prepared assuming the Company will continue as a going concern.  At June 30, 2014, the Company had an accumulated deficit of $13,669,117, and a working capital deficiency of $ 71,088.  Additionally, for the six months endedJune 30, 2014, the Company incurred a net loss from operations of $3,807 and had negative cash flows from operations in the amount of $10,361.  The ability of the Company to continue as a going concern is dependent upon increasing licensing fees and obtaining additional capital and financing.  While the Company believes in the viability of its strategy to increase licensing fees and in its ability to raise additional funds, there can be no assurances to that effect.  The accompanying financial statements do not include any adjustments that might result from the outcome of this uncertainty.
 
3.  
Summary of significant accounting policies:
       
 
Cash and cash equivalents:
 
For the purpose of the statement of cash flows, the Company considers all short-term debt securities purchased with a maturity of three months or less to be cash equivalents.

 
Accounts receivable and allowances:
 
Accounts receivable are reported at net realizable value. Management considers the need for an allowance for doubtful accounts related to its accounts receivable that are deemed to have potential collectability issues. Management reviews its accounts receivable on a quarterly basis. The Company includes any receivables balances determined to be uncollectible along with a general reserve for doubtful accounts. No allowance was considered necessary at June 30, 2014.

 
Use of estimates:
 
The process of preparing financial statements in conformity with generally accepted accounting principles requires the use of estimates and assumptions regarding certain types of assets, liabilities, revenues and expenses.  Such estimates primarily relate to unsettled transactions and events as of the date of the financial statements, and includes revenues from licensing fees based on estimates of trademark products sold by our customer.  Accordingly, upon settlement, actual results may differ from estimated amounts.
 
 

 
 
4

 

  BROOKLYN CHEESECAKE & DESSERTS COMPANY, INC.
NOTES TO FINANCIAL STATEMENTS
JUNE 30, 2014
(UNAUDITED)

3.  
 Summary of significant accounting policies (continued):
 
 
Net (Loss) Income per Share:
 
The Company computes basic net (loss) income per share based on the weighted average common shares outstanding during the same period. Diluted net (loss) income per share adjusts the weighted average for potential dilution that could occur if securities or other contracts to issue common stock were exercised or converted into common stock or resulted in the issuance of common stock, which would then share in the earnings of the Company. At June 30, 2014, the Company had no such securities outstanding.
 
 
Revenue Recognition:
 
Income from licensing fees are recognized from the sale by our licensee of goods bearing the Brooklyn Cheesecake & Desserts Company, Inc. trademark.  The Company records revenue when persuasive evidence of an arrangement exists, services have been rendered or product delivery has occurred, the sales price to the customer is fixed or determinable, and collectability is reasonably assured. Fees are computed at 1% of Trademark products sold by our customer.

 
Income Taxes:
 
Income taxes are accounted for using an asset and liability approach that requires the recognition of deferred tax asset and liabilities for the expected future tax consequences of events that have been recognized in the Company's financial statements or tax returns. In estimating future tax consequences, the Company generally considers all expected future events other than changes in the tax law or rates. A valuation allowance is recorded when it is deemed more likely than not that a deferred tax asset will not be realized.
 
 
Impairment of Long-Lived Assets:
 
The Company reviews long-lived assets for impairment whenever circumstances and situations change such that there is an indication that the carrying amounts may not be recovered. The recoverability of assets held and used in operations is measured by a comparison of the carrying amount of the assets to the future net cash flows expected to be generated by the assets. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the assets exceeds the fair value of the assets.

 
Fair Value of Financial Instruments:
 
The Company’s financial instruments consist of accounts receivable, accounts payable, accrued expenses, and advances payable.  The carrying amounts of the financial instruments reported in the balance sheet approximate fair value based on the short-term maturities of these instruments.

 
Recent accounting pronouncements:
 
The Company has adopted all recently issued accounting pronouncements. The adoption of the accounting pronouncements, including those not yet effective, is not anticipated to have a material effect on the financial position or results of operations of the Company.
            
4.  
Trademark and licensing agreements:
 
 
On March 7, 2002, the Company purchased the rights to the trademark Brooklyn Cheesecake Company, Inc. and Brooklyn Cheesecake and Desserts Company, Inc. and the related corporate logo in exchange for 300,000 shares of the Company's common stock, valued on the purchase date at $90,000.  The trademark rights are being amortized on the straight-line basis over a fifteen-year term.  Amortization expense was $3,000 and $3,000 for the six months ending June 30, 2014 and 2013, respectively.


 
5

 


 
BROOKLYN CHEESECAKE & DESSERTS COMPANY, INC.
NOTES TO FINANCIAL STATEMENTS
 JUNE 30, 2014
 (UNAUDITED)
 
 
On March 28, 2006, the Company entered into a licensing agreement with its former Chairman and CEO, whereby a one percent of sales fee would be charged for the use of the Brooklyn Cheesecake & Desserts Company, Inc. trademark. Licensing fees were $6,678 and $6,000 for the six months ended June 30, 2014 and 2013, respectively.
 
   
June 30
   
December 31
 
   
2014
   
2013
 
  Trademark
  $ 90,000     $ 90,000  
   Less: Accumulated Amortization
    (73,875 )     (70,875 )
   Trademark, Net
  $ 16,125     $ 19,125  

            The following is a schedule of future amortization of the trademark:
 
2014
    3,000  
2015
    6,000  
2016
    6,000  
2017
    1,125  
    $  16,125  
 
5.  
Advances payable - stockholder:
 
 
During the period ended June 30, 2014, Ronald L. Schutt the former Chairman and CEO advanced $10,361 to the Company. The advances were used for operating expenses. Total advances through June 30, 2014 were $105,105. Total advances through December 31, 2013 totaled $94,744. These advances bear no interest and are payable on demand.
 
6.  
Business Concentrations:
 
 
During the 6 months ended June 30, 2014 and 2013, the Company derived 100% of its revenues from a single customer.  At June 30, 2014 and December 31, 2013, 100% of accounts receivable are due from a single customer. The customer is a related party (Note 7.)
 
7.  
Related Party Transactions:
 
 
During the six months ended June 30, 2014 and 2013, Ronald Schutte, a former Chairman and Chief Executive Officer of theCompany, who is also a Stockholder of the Company, advanced to the Company $10,361 and $18,146, respectively, for working capital. At June 30, 2014 and December 31, 2013, the Company owed Mr. Schutt $105,105 and $94,744 respectively. Also see Note 5.
 
 
The Company licenses its trademark to a company controlled by Mr. Schutte and earns licensing fees equal to 1% of sales of products bearing the Brooklyn Cheesecake & Desserts Company, Inc. trademark. During the six months ended June 30, 2014 and 2013, the Company earned license fees from this related party of $6,678 and $6,000 respectively. At June 30, 2014 and December 31, 2013, the Company had accounts receivable from this related party of $54,403 and $47,725, respectively. Also see Note 6.
 

 
6

 

Forward Looking Statements
 
               This Quarterly Report on Form 10-Q includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended.  We have based these forward-looking statements on our current expectations and projections about future events.  These forward-looking statements are subject to known and unknown risks, uncertainties and assumptions about us that may cause our actual results, level of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements.  In some cases, you can identify forward-looking statements by terminology such as “may,” “will,” “should,” “could,” “would,” “expect,” “plan,” “anticipate,” ”believe,” “estimate,” ”continue,” or the negative of such terms or other similar expressions.  Factors that might cause or contribute to such a discrepancy include, but are not limited to, those in our other Securities and Exchange Commission filings, including our Annual Report on Form 10K filed on April 14, 2014.  The following discussion should be read in conjunction with our Financial Statements and related Notes thereto included elsewhere in this report.

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

Overview

         From March 2002 through March 2006, we were a manufacturer of baking and confectionary products.  In March 2006, we entered into an Exchange Agreement pursuant to which we exchanged our baking equipment and other fixed assets and JM Specialties, Inc., our wholly owned subsidiary, for the satisfaction and assumption of approximately $1,145,000 of outstanding liabilities and obligations owed to Ronald L. Schutté, our former president and chief executive officer. We retained our trademarks and now license these trademarks to a New Jersey corporation formed by Mr. Schutté to continue the baking operations that were transferred to him pursuant to the Exchange Agreement.

We presently do not have sufficient cash to implement our business plan.

Although we are hopeful that licensing fees will increase in the future and be sufficient to pay related expenses, we will also look for additional opportunities, such as joint ventures, partnerships, strategic alliances or business combinations. The Company is not currently considering any such opportunities

The following discussion and analysis should be read in conjunction with the financial statements and the related notes thereto included in this Quarterly Report on Form 10-Q.

Critical Accounting Policies

Revenue Recognition:

       Income from licensing fees are recognized from the sale by our licensee of goods bearing the Brooklyn Cheesecake & Desserts Company, Inc. trademark.  The Company records revenue when persuasive evidence of an arrangement exists, services have been rendered or product delivery has occurred, the sales price to the customer is fixed or determinable, and collectability is reasonably assured. Fees are computed at 1% of Trademark products sold by our customer.


 
7

 

                                                                                                                                                                                                        
 Results of Operations
 
Six and Three Months Ended June 30, 2014 Compared to the Six and Three Months Ended June 30, 2013

Licensing fees aggregated $6,678 and $6,000 for the six months ended June 30, 2014 and 2013. The increase of $678 or 11% was due to an increase in sales of our trademark products by our customer, a related party.  Licensing fees for the three months ended June 30, 2014 as compared to June 30, 2013 was $3,000 and $3,000 respectively.

Selling, general and administrative expenses totaled $10,485 and $17,421 for the six months ended June 30, 2014 and 2013.  The decrease of $6,936 or 39% was the result of lower legal and public company related expenses. Selling, general and administrative expenses totaled $5,425 and $7,829 for the three months ended June 30, 2014 and 2013.  The decrease of $2,404 or 30% was the result of lower legal and public company filing fees.

Liquidity and Capital Resources

Since inception, our only source of working capital has been the $8,455,000 received from the sale of our securities, and advances from one of our stockholders totaling $105,105.

As of June 30, 2014, we had negative working capital of $71,088 as compared to negative working capital of $70,281 at December 31, 2013.

Net Cash Used in Operating Activities during the six months ended June 30, 2014 of $10,361 was due to our net loss of $3,807 and amortization expense of $3,000.  This was offset by an increase in accounts receivable of $6,678, an increase in accounts payable of $1,124, and a decrease in accrued expenses of $4,000. Net Cash Used in Operating Activities during the six months ended June 30, 2013 of $18,146 was due to our net loss of $11,421 and amortization expense of $3,000. This was offset by an increase in accounts receivable of $6,000, an increase in accounts payable of $525, and a decrease in accrued expenses of $4,250.

Net Cash Provided by Financing Activities during the six months ended June 30, 2014 of $10,361 was due to cash advances from our stockholder. Net Cash Provided by Financing Activities during the six months ended June 30, 2013 of $18,146 was due to advances from our stockholder.
 
Inflation and Seasonality

Licensing revenue will vary since it is tied to peak baking seasons. Revenues are generally higher during holiday seasons such as Thanksgiving, Christmas, Jewish New Year, Easter and Passover than they are during other times of the year.

Off-Balance Sheet Arrangements

       There were no off-balance sheet arrangements during the three and six ended  June 30, 2014 that have, or are reasonably likely to have, a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that is material to our interests.

Item 3. Quantitative and Qualitative Disclosures About Market Risk

This disclosure is not required for a smaller reporting company.


 
8

 

                                                                                                                                                                                             
Item 4. Controls and Procedures

EVALUATION OF DISCLOSURE CONTROLS AND PROCEDURES.

             As of  June 30, 2014, we carried out an evaluation of the effectiveness of the design and operation of our “disclosure controls and procedures” (as defined in the Exchange Act Rules 13a-15(e) and 15d-15(e)) under the supervision and with the participation of our management, including Anthony J. Merante, our Chief Executive Officer and Chief Financial Officer. Based upon that evaluation, Mr. Merante concluded that our disclosure controls and procedures are effective at a reasonable assurance level to ensure that information required to be disclosed in our reports filed or submitted under the Exchange Act is accumulated and communicated to management to allow timely decisions regarding required disclosure.

       Disclosure controls and procedures are controls and other procedures that are designed to ensure that information required to be disclosed in our reports filed or submitted under the Exchange Act are recorded, processed, summarized and reported, within the time periods specified in the Securities and Exchange Commission’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed in our reports filed under the Exchange Act is accumulated and communicated to management to allow timely decisions regarding required disclosure.

CHANGES IN INTERNAL CONTROLS

             During the quarter ended June 30, 2014, there was no change in the issuer’s internal control over financial reporting that has materially affected, or is reasonable likely to materially affect, the issuer’s internal control over financial reporting.

LIMITATIONS ON THE EFFECTIVENESS OF CONTROLS.

               A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within the Company have been detected. These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the control. The design of any system of controls also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions; over time, control may become inadequate because of changes in conditions, or the degree of compliance with the policies or procedures may deteriorate. Because of the inherent limitations in a cost effective control system, misstatements due to error or fraud may occur and not be detected. The Company conducts periodic evaluations of its internal controls to enhance, where necessary, its procedures and controls.
                                                                                                                                                
 
9

 

PART II – OTHER INFORMATION
 
Item 1. Legal Proceedings

            From time to time we may be a party to legal proceedings occurring in the ordinary course of business.  We are not currently involved in any legal proceedings.

Item 1A. Risk Factors

            This disclosure is not required for a smaller reporting company.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

None
 
Item 3. Defaults Upon Senior Securities

None

Item 4. Mine Safety Disclosure

None

Item 5. Other Information

None.

 
10

 
 
Item 6. Exhibits

  (a) Exhibits

 
Certification dated August 1, 2014 pursuant to Exchange Act Rule 13a-14(a) or 15d-14(a) as adopted pursuant to Section 302 of the Sarbanes Oxley-Act of 2002 by Anthony J. Merante, Chairman, President, Chief Executive Officer, and Chief Financial Officer.

 
Certification dated August 1, 2014 pursuant to 18 U.S.C. Section 1350 as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 made by Anthony J. Merante, Chairman, President, Chief Executive Officer, and Chief Financial Officer.

     
11

 
 
SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Brooklyn Cheesecake & Desserts Company, Inc.


By: /s/Anthony J. Merante
Chairman, President, Chief Executive Officer and Chief Financial Officer
 (principal financial officer and principal accounting officer)

Date: August 1, 2014


12

EX-31.1 2 bcke_ex311.htm CERTIFICATION bcke_ex311.htm
Exhibit 31.1

 
CERTIFICATION
 
 
 
 
I, Anthony J. Merante, certify that:
 
1. I have reviewed this quarterly report on Form 10-Q of Brooklyn Cheesecake & Desserts Company, Inc;
 
2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this  report;
 
3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
 
4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules13a-15(f) and 15(d)-15(f)) for the registrant and have:
 
(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
 
(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
 
(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
 
(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and
 
5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):
 
(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and
 
(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

 
Date: August 1, 2014
 
 
/s/ Anthony J. Merante
___________________________________
Anthony J. Merante
Chairman, President, Chief Executive Officer, and Chief Financial Officer
 
 
13

EX-32.1 3 bcke_ex321.htm CERTIFICATION bcke_ex321.htm
Exhibit 32.1E

CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350
AS ADOPTED PURSUANT TO
SECTION 906 OF THE
SARBANES-OXLEY ACT OF 2002


In connection with the Quarterly Report of Brooklyn Cheesecake & Desserts Company, Inc. (the “Company”) on Form 10-Q for the period ended June 30, 2014, as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Anthony J. Merante, President, Chief Executive Officer and Chief Financial Officer of the Company, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:

(i)  
The Report fully complies with the requirements of Section 13(a) or Section 15(d) of the Securities Exchange Act of 1934; and

(ii)  
The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

       
Date: August 1, 2014
 
/s/ Anthony J. Merante  
   
Anthony J. Merante
 
   
Chairman, President, Chief Executive Officer and Chief Financial Officer
 
       
14

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Trademark and licensing agreements(Details 1) link:presentationLink link:calculationLink link:definitionLink EX-101.CAL 6 bcke-20140630_cal.xml EX-101.LAB 7 bcke-20140630_lab.xml Former Board Of Directors Chairman and CEO[Member] Related Party [Axis] Sales Revenue, Goods, Net [Member] Concentration Risk Benchmark [Axis] Customer Concentration Risk [Member] Concentration Risk Type [Axis] Accounts Receivable [Member] Chief Executive Officer [Member] License Agreement Fee Charged Percent Of Sales Entity Registrant Name Entity Central Index Key Trading Symbol Entity Current Reporting Status Entity Voluntary Filers Is Entity a Well-known Seasoned Issuer? Current Fiscal Year End Date Entity Filer Category Entity Common Stock, Shares Outstanding Document Type Amendment Flag Document Period End Date Document Fiscal Year Focus Document Fiscal Period Focus Statement of Financial Position [Abstract] ASSETS Current assets: Cash Accounts receivable - related party Total current assets Other assets: Trademark, Net Total other assets Total assets LIABILITIES AND STOCKHOLDERS' (DEFICIENCY) Current liabilities: Accounts payable Accrued expense Advances payable - stockholder Total current liabilities Stockholders' (deficiency): Preferred stock $.001 par value, authorized 5,000,000 shares, none issued Common stock, $.025 par value, authorized 75,000,000 shares, issued and outstanding 1,139,284 shares Additional paid in capital Accumulated deficit Total stockholders' (deficiency) Total liabilities and stockholders' (deficiency) Preferred stock, par value (in dollars per share) Preferred stock, shares authorized (in shares) Preferred stock, shares issued (in shares) Common stock par value (in dollars per share) Common stock, shares authorized (in shares) Common stock, shares issued (in shares) Common stock, shares outstanding (in shares) Income Statement [Abstract] Licensing fees - related party Selling, general and administrative expenses Net loss Earnings per common share: Basic and diluted: (in dollars per share) Weighted average number of common shares outstanding (in shares) Statement of Cash Flows [Abstract] Operating activities: Net (loss) Amortization Increase (decrease) in operating assets and liabilities: Accounts receivable - related party Accounts payable Accrued expenses Net cash used in operating activities Financing activities: Advances from stockholder Net cash provided by financing activities Net increase in cash and cash equivalents Cash and cash equivalents, beginning of period Cash and cash equivalents, end of period Supplemental disclosures: Cash paid during the year for: Taxes Interest Business Combinations [Abstract] Basis of presentation Description Of Business And Going Concern [Text Block] Description of business and going concern Accounting Policies [Abstract] Summary of significant accounting policies Goodwill and Intangible Assets Disclosure [Abstract] Trademark and licensing agreements Debt Disclosure [Abstract] Advances payable - stockholder Risks and Uncertainties [Abstract] Business Concentrations Related Party Transactions [Abstract] Related Party Transactions Cash and cash equivalents Accounts receivable and allowances Use of estimates Net (Loss) Income per Share Revenue Recognition Income Taxes Impairment of Long-Lived Assets Fair Value of Financial Instruments Recent accounting pronouncements Schedule of finite-lived intangible assets Schedule of future amortization of the trademark Net loss Net cash used in operating activities Finite-Lived Intangible Assets, Net Trademark Less: Accumulated Amortization Trademark, Net Trademark And Licensing Agreementsdetails 1 2014 2015 2016 2017 Cash Paid During Year For Abstract Description Of Business And Going Concern [Abstract] Description Of Business And Going Concern [Text Block] Document and Entity Information [Abstract] Assets, Current Assets, Noncurrent Assets Liabilities, Current Stockholders' Equity Attributable to Parent Liabilities and Equity Increase (Decrease) in Accounts Receivable Increase (Decrease) in Accounts Payable Net Cash Provided by (Used in) Financing Activities, Continuing Operations Cash and Cash Equivalents, Period Increase (Decrease) Cash [Default Label] Debt Disclosure [Text Block] Finite-Lived Intangible Assets, Accumulated Amortization EX-101.PRE 8 bcke-20140630_pre.xml EX-101.DEF 9 bcke-20140630_def.xml EXCEL 10 Financial_Report.xlsx IDEA: XBRL DOCUMENT begin 644 Financial_Report.xlsx M4$L#!!0`!@`(````(0!1PT*[H0$``!@-```3``@"6T-O;G1E;G1?5'EP97-= M+GAM;""B!`(HH``"```````````````````````````````````````````` M```````````````````````````````````````````````````````````` M```````````````````````````````````````````````````````````` M```````````````````````````````````````````````````````````` M```````````````````````````````````````````````````````````` M```````````````````````````````````````````````````````````` M```````````````````````````````````````````````````````````` M```````````````````````````````````````````````````````````` M```````````````````````````````````````````````````````````` M```````````````````````````````````````````````````````````` M```````````````````````````````````````````````````````````` M``````````````````````````````````````#,EUUOPB`4AN^7[#\TW"Z6 MXC;G%JL7^[C<3.9^`"NGEDB!`#K]]Z/XD<5T&C.3<5-2X)SW*4G?O`Q&RUHD M"S"6*YDCDF8H`5DHQN4T1Q^3ETX?)=91R:A0$G*T`HM&P\N+P62EP2:^6MH< M5<[I!XQM44%-;:HT2+]2*E-3YU_-%&M:S.@4<#?+>KA0TH%T'=?T0,/!$Y1T M+ESRO/33:Q(#PJ+D<;VQT2[:ET-@JIKPQ[;,6UO?(8"+%WIVBOP6<+KB7NJ&Y9S!@+=HXW&N&WP```/__`P!02P,$ M%``&``@````A`+55,"/U````3`(```L`"`)?]=J>*V? 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4. Trademark and licensing agreements
6 Months Ended
Jun. 30, 2014
Goodwill and Intangible Assets Disclosure [Abstract]  
Trademark and licensing agreements
  On March 7, 2002, the Company purchased the rights to the trademark Brooklyn Cheesecake Company, Inc. and Brooklyn Cheesecake and Desserts Company, Inc. and the related corporate logo in exchange for 300,000 shares of the Company's common stock, valued on the purchase date at $90,000.  The trademark rights are being amortized on the straight-line basis over a fifteen-year term.  Amortization expense was $3,000 and $3,000 for the six months ending June 30, 2014 and 2013, respectively.

 

  On March 28, 2006, the Company entered into a licensing agreement with its former Chairman and CEO, whereby a one percent of sales fee would be charged for the use of the Brooklyn Cheesecake & Desserts Company, Inc. trademark. Licensing fees were $6,678 and $6,000 for the six months ended June 30, 2014 and 2013, respectively.

 

    June 30     December 31  
    2014     2013  
Trademark   $ 90,000     $ 90,000  
Less: Accumulated Amortization     (73,875 )     (70,875 )
Trademark, Net   $ 16,125     $ 19,125  

 

The following is a schedule of future amortization of the trademark:

 

2014     3,000  
2015     6,000  
2016     6,000  
2017     1,125  
    $ 16,125  

 

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3. Summary of significant accounting policies
6 Months Ended
Jun. 30, 2014
Accounting Policies [Abstract]  
Summary of significant accounting policies
  Cash and cash equivalents:
  For the purpose of the statement of cash flows, the Company considers all short-term debt securities purchased with a maturity of three months or less to be cash equivalents.

 

  Accounts receivable and allowances:
  Accounts receivable are reported at net realizable value. Management considers the need for an allowance for doubtful accounts related to its accounts receivable that are deemed to have potential collectability issues. Management reviews its accounts receivable on a quarterly basis. The Company includes any receivables balances determined to be uncollectible along with a general reserve for doubtful accounts. No allowance was considered necessary at June 30, 2014.
     

 

  Use of estimates:
  The process of preparing financial statements in conformity with generally accepted accounting principles requires the use of estimates and assumptions regarding certain types of assets, liabilities, revenues and expenses.  Such estimates primarily relate to unsettled transactions and events as of the date of the financial statements, and includes revenues from licensing fees based on estimates of trademark products sold by our customer.  Accordingly, upon settlement, actual results may differ from estimated amounts.
     

 

  Net (Loss) Income per Share:

 

  The Company computes basic net (loss) income per share based on the weighted average common shares outstanding during the same period. Diluted net (loss) income per share adjusts the weighted average for potential dilution that could occur if securities or other contracts to issue common stock were exercised or converted into common stock or resulted in the issuance of common stock, which would then share in the earnings of the Company. At June 30, 2014, the Company had no such securities outstanding.

 

  Revenue Recognition:

 

  Income from licensing fees are recognized from the sale by our licensee of goods bearing the Brooklyn Cheesecake & Desserts Company, Inc. trademark.  The Company records revenue when persuasive evidence of an arrangement exists, services have been rendered or product delivery has occurred, the sales price to the customer is fixed or determinable, and collectability is reasonably assured. Fees are computed at 1% of Trademark products sold by our customer.

 

  Income Taxes:

 

  Income taxes are accounted for using an asset and liability approach that requires the recognition of deferred tax asset and liabilities for the expected future tax consequences of events that have been recognized in the Company's financial statements or tax returns. In estimating future tax consequences, the Company generally considers all expected future events other than changes in the tax law or rates. A valuation allowance is recorded when it is deemed more likely than not that a deferred tax asset will not be realized.

 

  Impairment of Long-Lived Assets:

 

  The Company reviews long-lived assets for impairment whenever circumstances and situations change such that there is an indication that the carrying amounts may not be recovered. The recoverability of assets held and used in operations is measured by a comparison of the carrying amount of the assets to the future net cash flows expected to be generated by the assets. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the assets exceeds the fair value of the assets.

 

  Fair Value of Financial Instruments:

 

  The Company’s financial instruments consist of accounts receivable, accounts payable, accrued expenses, and advances payable.  The carrying amounts of the financial instruments reported in the balance sheet approximate fair value based on the short-term maturities of these instruments.

 

  Recent accounting pronouncements:

 

  The Company has adopted all recently issued accounting pronouncements. The adoption of the accounting pronouncements, including those not yet effective, is not anticipated to have a material effect on the financial position or results of operations of the Company.
XML 15 R2.htm IDEA: XBRL DOCUMENT v2.4.0.8
BALANCE SHEETS (UNAUDITED) (USD $)
Jun. 30, 2014
Dec. 31, 2013
Current assets:    
Cash $ 1,078 $ 1,078
Accounts receivable - related party 54,403 47,725
Total current assets 55,481 48,803
Other assets:    
Trademark, Net 16,125 19,125
Total other assets 16,125 19,125
Total assets 71,606 67,928
Current liabilities:    
Accounts payable 18,619 17,495
Accrued expense 2,845 6,845
Advances payable - stockholder 105,105 94,744
Total current liabilities 126,569 119,084
Stockholders' (deficiency):    
Preferred stock $.001 par value, authorized 5,000,000 shares, none issued      
Common stock, $.025 par value, authorized 75,000,000 shares, issued and outstanding 1,139,284 shares 28,482 28,482
Additional paid in capital 13,585,672 13,585,672
Accumulated deficit (13,669,117) (13,665,310)
Total stockholders' (deficiency) (54,963) (51,156)
Total liabilities and stockholders' (deficiency) $ 71,606 $ 67,928
XML 16 R6.htm IDEA: XBRL DOCUMENT v2.4.0.8
1. Basis of presentation
6 Months Ended
Jun. 30, 2014
Business Combinations [Abstract]  
Basis of presentation
  The accompanying unaudited financial statements have been prepared in accordance with generally accepted accounting principles for interim financial information and the instructions to Form 10-Q.  Accordingly, they do not include all of the information and footnotes required by generally accepted accounting principles for complete financial statements.  In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation have been included.   For further information, refer to the financial statements and footnotes thereto included in the Company's Annual Report on Form 10-K for the year ended December 31, 2013 filed with the Securities and Exchange Commission on April 14, 2014.

 

  The results of operations for the three and six months ended June 30, 2014 are not necessarily indicative of the results for the full fiscal year ending December 31, 2014.

 

  Accounting standards have been issued or proposed by the FASB and other standards-setting bodies that are  not expected to have a material impact on the financial statements for the period ending June 30, 2014 upon adoption.
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2. Description of business and going concern
6 Months Ended
Jun. 30, 2014
Description Of Business And Going Concern [Text Block]  
Description of business and going concern
  The Company was a manufacturer of baking and confectionery products, which were sold to supermarkets, food distributors, educational institutions, restaurants, mail order and to the public. Although the Company sold its products throughout the United States, its main customer base was on the East Coast of the United States. As of March 2006 the Company has become a holder and licensor of intellectual property.

 

  The accompanying financial statements are prepared assuming the Company will continue as a going concern.  At June 30, 2014, the Company had an accumulated deficit of $13,669,117, and a working capital deficiency of $ 71,088.  Additionally, for the six months endedJune 30, 2014, the Company incurred a net loss from operations of $3,807 and had negative cash flows from operations in the amount of $10,361.  The ability of the Company to continue as a going concern is dependent upon increasing licensing fees and obtaining additional capital and financing.  While the Company believes in the viability of its strategy to increase licensing fees and in its ability to raise additional funds, there can be no assurances to that effect.  The accompanying financial statements do not include any adjustments that might result from the outcome of this uncertainty.
XML 19 R3.htm IDEA: XBRL DOCUMENT v2.4.0.8
BALANCE SHEETS (Parenthetical) (USD $)
Jun. 30, 2014
Dec. 31, 2013
Statement of Financial Position [Abstract]    
Preferred stock, par value (in dollars per share) $ 0.001 $ 0.001
Preferred stock, shares authorized (in shares) 5,000,000 5,000,000
Preferred stock, shares issued (in shares) 0 0
Common stock par value (in dollars per share) $ 0.025 $ 0.025
Common stock, shares authorized (in shares) 75,000,000 75,000,000
Common stock, shares issued (in shares) 1,139,284 1,139,284
Common stock, shares outstanding (in shares) 1,139,284 1,139,284
XML 20 R17.htm IDEA: XBRL DOCUMENT v2.4.0.8
4. Trademark and licensing agreements(Details 1) (USD $)
Jun. 30, 2014
Dec. 31, 2013
Trademark And Licensing Agreementsdetails 1    
2014 $ 3,000  
2015 6,000  
2016 6,000  
2017 1,125  
Trademark, Net $ 16,125 $ 19,125
XML 21 R1.htm IDEA: XBRL DOCUMENT v2.4.0.8
Document and Entity Information
6 Months Ended
Jun. 30, 2014
Jul. 30, 2014
License Agreement Fee Charged Percent Of Sales    
Entity Registrant Name Brooklyn Cheesecake & Desert Com  
Entity Central Index Key 0000949721  
Trading Symbol bcke  
Entity Current Reporting Status Yes  
Entity Voluntary Filers No  
Is Entity a Well-known Seasoned Issuer? No  
Current Fiscal Year End Date --12-31  
Entity Filer Category Smaller Reporting Company  
Entity Common Stock, Shares Outstanding   1,139,284
Document Type 10-Q  
Amendment Flag false  
Document Period End Date Jun. 30, 2014  
Document Fiscal Year Focus 2014  
Document Fiscal Period Focus Q2  
XML 22 R4.htm IDEA: XBRL DOCUMENT v2.4.0.8
STATEMENTS OF OPERATIONS (UNAUDITED) (USD $)
3 Months Ended 6 Months Ended
Jun. 30, 2014
Jun. 30, 2013
Jun. 30, 2014
Jun. 30, 2013
Income Statement [Abstract]        
Licensing fees - related party $ 3,000 $ 3,000 $ 6,678 $ 6,000
Selling, general and administrative expenses 5,425 7,829 10,485 17,421
Net loss $ (2,425) $ (4,829) $ (3,807) $ (11,421)
Earnings per common share:        
Basic and diluted: (in dollars per share) $ 0.00 $ 0.00 $ 0.00 $ (0.01)
Weighted average number of common shares outstanding (in shares) 1,139,284 1,139,284 1,139,284 1,139,284
XML 23 R12.htm IDEA: XBRL DOCUMENT v2.4.0.8
7. Related Party Transactions
6 Months Ended
Jun. 30, 2014
Related Party Transactions [Abstract]  
Related Party Transactions
  During the six months ended June 30, 2014 and 2013, Ronald Schutte, a former Chairman and Chief Executive Officer of theCompany, who is also a Stockholder of the Company, advanced to the Company $10,361 and $18,146, respectively, for working capital. At June 30, 2014 and December 31, 2013, the Company owed Mr. Schutt $105,105 and $94,744 respectively. Also see Note 5.

 

  The Company licenses its trademark to a company controlled by Mr. Schutte and earns licensing fees equal to 1% of sales of products bearing the Brooklyn Cheesecake & Desserts Company, Inc. trademark. During the six months ended June 30, 2014 and 2013, the Company earned license fees from this related party of $6,678 and $6,000 respectively. At June 30, 2014 and December 31, 2013, the Company had accounts receivable from this related party of $54,403 and $47,725, respectively. Also see Note 6.
XML 24 R11.htm IDEA: XBRL DOCUMENT v2.4.0.8
6. Business Concentrations
6 Months Ended
Jun. 30, 2014
Risks and Uncertainties [Abstract]  
Business Concentrations
During the 6 months ended June 30, 2014 and 2013, the Company derived 100% of its revenues from a single customer.  At June 30, 2014 and December 31, 2013, 100% of accounts receivable are due from a single customer. The customer is a related party (Note 7.)
XML 25 R15.htm IDEA: XBRL DOCUMENT v2.4.0.8
2. Description of business and going concern (Details Narrative) (USD $)
3 Months Ended 6 Months Ended
Jun. 30, 2014
Jun. 30, 2013
Jun. 30, 2014
Jun. 30, 2013
Dec. 31, 2013
Description Of Business And Going Concern [Text Block]          
Accumulated deficit $ (13,669,117)   $ (13,669,117)   $ (13,665,310)
Net loss (2,425) (4,829) (3,807) (11,421)  
Net cash used in operating activities     $ (10,361) $ (18,146)  
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3. Summary of significant accounting policies (Policies)
6 Months Ended
Jun. 30, 2014
Accounting Policies [Abstract]  
Cash and cash equivalents
For the purpose of the statement of cash flows, the Company considers all short-term debt securities purchased with a maturity of three months or less to be cash equivalents.
Accounts receivable and allowances
Accounts receivable are reported at net realizable value. Management considers the need for an allowance for doubtful accounts related to its accounts receivable that are deemed to have potential collectability issues. Management reviews its accounts receivable on a quarterly basis. The Company includes any receivables balances determined to be uncollectible along with a general reserve for doubtful accounts. No allowance was considered necessary at June 30, 2014.
Use of estimates
The process of preparing financial statements in conformity with generally accepted accounting principles requires the use of estimates and assumptions regarding certain types of assets, liabilities, revenues and expenses.  Such estimates primarily relate to unsettled transactions and events as of the date of the financial statements, and includes revenues from licensing fees based on estimates of trademark products sold by our customer.  Accordingly, upon settlement, actual results may differ from estimated amounts.
Net (Loss) Income per Share
The Company computes basic net (loss) income per share based on the weighted average common shares outstanding during the same period. Diluted net (loss) income per share adjusts the weighted average for potential dilution that could occur if securities or other contracts to issue common stock were exercised or converted into common stock or resulted in the issuance of common stock, which would then share in the earnings of the Company. At June 30, 2014, the Company had no such securities outstanding.
Revenue Recognition
Income from licensing fees are recognized from the sale by our licensee of goods bearing the Brooklyn Cheesecake & Desserts Company, Inc. trademark.  The Company records revenue when persuasive evidence of an arrangement exists, services have been rendered or product delivery has occurred, the sales price to the customer is fixed or determinable, and collectability is reasonably assured. Fees are computed at 1% of Trademark products sold by our customer.
Income Taxes
Income taxes are accounted for using an asset and liability approach that requires the recognition of deferred tax asset and liabilities for the expected future tax consequences of events that have been recognized in the Company's financial statements or tax returns. In estimating future tax consequences, the Company generally considers all expected future events other than changes in the tax law or rates. A valuation allowance is recorded when it is deemed more likely than not that a deferred tax asset will not be realized.
Impairment of Long-Lived Assets
The Company reviews long-lived assets for impairment whenever circumstances and situations change such that there is an indication that the carrying amounts may not be recovered. The recoverability of assets held and used in operations is measured by a comparison of the carrying amount of the assets to the future net cash flows expected to be generated by the assets. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the assets exceeds the fair value of the assets.
Fair Value of Financial Instruments
The Company’s financial instruments consist of accounts receivable, accounts payable, accrued expenses, and advances payable.  The carrying amounts of the financial instruments reported in the balance sheet approximate fair value based on the short-term maturities of these instruments.
Recent accounting pronouncements
The Company has adopted all recently issued accounting pronouncements. The adoption of the accounting pronouncements, including those not yet effective, is not anticipated to have a material effect on the financial position or results of operations of the Company.
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4. Trademark and licensing agreements: (Tables)
6 Months Ended
Jun. 30, 2014
Goodwill and Intangible Assets Disclosure [Abstract]  
Schedule of finite-lived intangible assets
    June 30     December 31  
    2014     2013  
Trademark   $ 90,000     $ 90,000  
Less: Accumulated Amortization     (73,875 )     (70,875 )
Trademark, Net   $ 16,125     $ 19,125  
Schedule of future amortization of the trademark
2014     3,000  
2015     6,000  
2016     6,000  
2017     1,125  
    $ 16,125  
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4. Trademark and licensing agreements(Details) (USD $)
Jun. 30, 2014
Dec. 31, 2013
Finite-Lived Intangible Assets, Net    
Trademark $ 90,000 $ 90,000
Less: Accumulated Amortization (73,875) (70,875)
Trademark, Net $ 16,125 $ 19,125
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STATEMENTS OF CASH FLOWS (UNAUDITED) (USD $)
6 Months Ended
Jun. 30, 2014
Jun. 30, 2013
Operating activities:    
Net (loss) $ (3,807) $ (11,421)
Amortization 3,000 3,000
Increase (decrease) in operating assets and liabilities:    
Accounts receivable - related party (6,678) (6,000)
Accounts payable 1,124 525
Accrued expenses (4,000) (4,250)
Net cash used in operating activities (10,361) (18,146)
Financing activities:    
Advances from stockholder 10,361 18,146
Net cash provided by financing activities 10,361 18,146
Net increase in cash and cash equivalents 0 0
Cash and cash equivalents, beginning of period 1,078 1,078
Cash and cash equivalents, end of period 1,078 1,078
Cash paid during the year for:    
Taxes      
Interest      
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5. Advances payable - stockholder
6 Months Ended
Jun. 30, 2014
Debt Disclosure [Abstract]  
Advances payable - stockholder
During the period ended June 30, 2014, Ronald L. Schutt the former Chairman and CEO advanced $10,361 to the Company. The advances were used for operating expenses. Total advances through June 30, 2014 were $105,105. Total advances through December 31, 2013 totaled $94,744. These advances bear no interest and are payable on demand.
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