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Trademark and licensing agreements (Detail Textuals) (USD $)
0 Months Ended 3 Months Ended 6 Months Ended
Mar. 07, 2002
Jun. 30, 2013
Jun. 30, 2012
Jun. 30, 2013
Jun. 30, 2012
Goodwill and Intangible Assets Disclosure [Abstract]          
Stock issued in exchange of corporate logo (in shares) 300,000        
Stock issued in exchange of corporate logo $ 90,000        
Useful life of trademark rights (in years) 15 years        
Amortization expense       3,000 3,000
Licensing fees   $ 3,000 $ 3,000 $ 6,000 $ 6,360
Percent of sales fees charged (in percent)       1.00%