Trademark and licensing agreements: - Table of Trademark Assets (Detail) (USD $)	Jun. 30, 2013		Dec. 31, 2012
Finite-Lived Intangible Assets, Net [Abstract]
Trademark	$ 90,000		$ 90,000
Less: Accumulated Amortization	(67,875)		(64,875)
Trademark, Net	$ 22,125	[1]	$ 25,125	[2]

[1] (Unaudited)

[2] Derived from Audited Financial Statements.