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Trademark and licensing agreements: (Tables)
6 Months Ended
Jun. 30, 2013
Goodwill and Intangible Assets Disclosure [Abstract]  
Schedule of finite-lived intangible assets
             
    June 30     December 31  
    2013     2012  
Trademark   $ 90,000     $ 90,000  
Less: Accumulated Amortization     (67,875 )     (64,875 )
Trademark, Net   $ 22,125     $ 25,125  
Schedule of future amortization of the trademark
         
  2013     6,000  
  2014     6,000  
  2015     6,000  
  2016     4,125  
           
      $ 22,125