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Trademark and licensing agreements: (Detail) - Table of Future Amortizations of Trademark Assets (USD $)
Mar. 31, 2013
Dec. 31, 2012
Finite-Lived Intangible Assets, Net, Amortization Expense, Fiscal Year Maturity [Abstract]    
2013 $ 6,000  
2014 6,000  
2015 6,000  
2016 5,625  
Tradename, Net $ 23,625 [1] $ 25,125 [2]
[1] (Unaudited)
[2] Derived from Audited Financial Statements.