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Trademark and licensing agreements: (Tables)
3 Months Ended
Mar. 31, 2013
Goodwill and Intangible Assets Disclosure [Abstract]  
Schedule of finite-lived intangible assets

 

    March 31     December 31  
    2013     2012  
Trademark   $ 90,000     $ 90,000  
Less: Accumulated Amortization     (66,375 )     (64,875 )
Trademark, Net   $ 23,625     $ 25,125  
Schedule of future amortization of the trademark

 

2013     6,000  
2014     6,000  
2015     6,000  
2016     5,625  
    $ 23,625