Exhibit 99.1

FOR IMMEDIATE RELEASE

Investor Contact:	Roger Fleischmann	Media Contact:	Jeff Beckman
	Levi Strauss & Co.		Levi Strauss & Co.
	(800) 438-0349		(415) 501-7777
	rfleischmann@levi.com		jbeckman@levi.com

LEVI STRAUSS & CO. ANNOUNCES THIRD-QUARTER 2009 FINANCIAL RESULTS

• Levi’s^® Brand Global Revenue Up in Constant Currency

• Company Completes Strategic Business Acquisitions

SAN FRANCISCO (October 8, 2009) – Levi Strauss & Co. (LS&Co.) today announced financial results for the third quarter ended August 30, 2009 and filed its third-quarter 2009 results on Form 10-Q with the Securities and Exchange Commission.

Highlights include:

	Three Months Ended				% (Decrease)
($ millions)	August 30, 2009		August 24, 2008		As Reported
Net revenues	$	1,040	$	1,111		(6	)%
Net income	$	41	$	69		(41	)%

The company’s reported results reflected the challenging global economy and the adverse effect of currency exchange rates compared to the prior year. Net revenues declined 6 percent for the quarter. On a constant currency basis, net revenues decreased 2 percent. Global revenues for the Levi’s^® brand increased on a constant currency basis compared to the same period last year.

The company reported a liquidity position of approximately $386 million of cash, cash equivalents and availability under its credit facility. The company’s cash position reflected operating cash flows of $15 million in the quarter.

“It was a productive quarter in light of the tough market conditions worldwide,” said John Anderson, president and chief executive officer. “We invested in our business by completing two acquisitions during the past three months. We are effectively managing our balance sheet and controlling costs. And sales of the Levi’s^® brand improved. Our teams are focused on strategies that we believe will build our brands, strengthen our competitiveness and drive future growth. This includes expanding our retail operations and further leveraging the efficiencies and diversity of our global footprint. We’ll also concentrate our investments in the geographic markets that offer the greatest potential for return, and on market-leading innovations that will create great new products.”

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LS&Co. Q3 2009 Results/Add One
October 8, 2009

Third-Quarter 2009 Highlights

§	Gross profit in the third quarter decreased to $494 million compared to $532 million for the same period in 2008, primarily due to the effect of currencies. Gross margin for the quarter was essentially flat at 47.5 percent compared with 47.9 percent in the same quarter of 2008.
§	Selling, general and administrative expenses for the third quarter increased to $396 million from $389 million in the same period last year. Higher selling costs associated with additional company-operated stores and higher administration expense related to pension and acquisitions costs were largely offset by lower distribution and advertising & promotion costs.
§	Operating income for the third quarter decreased to $98 million compared to $144 million for the same period of 2008, largely due to continued costs of retail expansion and unfavorable currency impact.

Regional Overview

Regional net revenues for the quarter were as follows:

					% Increase (Decrease)
					As
Net Revenues ($ millions)	August 30, 2009		August 24, 2008		Reported			Constant Currency
Americas	$	616	$	649		(5	)%		(3	)%
Europe	$	266	$	306		(13	)%		(2	)%
Asia Pacific	$	158	$	156		2	%		4	%

§ The decrease in net revenues in the Americas region reflected the weak economic environment, including the impact of lower demand for men’s casual pants in our Dockers^® brand and lower sales of Signature products. These were partially offset by increased Levi’s^® brand sales and additional retail revenues from the company’s expanding retail network, including 73 U.S. outlet stores acquired during the period.

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LS&Co. Q3 2009 Results/Add Two
October 8, 2009

§	Net revenues in Europe decreased primarily due to the unfavorable impact of currency and the region’s weak retail environment. Excluding the effect of currency, lower revenues mostly reflected the declining performance of Levi’s® Red Tab™ products for women in the wholesale channel. The decline was partially offset by increased sales from the company’s expanding retail network.
§	The increase in net revenues in Asia Pacific was driven by increased product promotions and continued retail store expansion, particularly in India and China. The revenue improvements were partially offset by declines in wholesale channel sales in some mature markets, particularly in Japan, where weak consumer spending and a consumer shift to lower-priced retailers continued.

Balance Sheet and Cash Flow

The company ended the third quarter with cash and cash equivalents of $172 million and available liquidity of $214 million under the company’s credit facility. During the period, the company made business acquisitions in its Americas and Europe regions. Cash provided by operating activities was $174 million for the nine-month period, compared with $151 million for the same period in 2008. Net debt at the end of the quarter was $1.7 billion compared to $1.8 billion at the end of the third quarter of 2008.

Investor Conference Call

The company’s third-quarter 2009 investor conference call will be available through a live audio Webcast at www.levistrauss.com/Financials/EarningsWebcasts.aspx today, October 8, 2009, at 1 p.m. PDT/4 p.m. EDT. A replay is available on the Web site the same day and will be archived for one month. A telephone replay also is available through October 15, 2009 at 800-642-1687 in the United States and Canada, or 706-645-9291 internationally; I.D. No. 32536181.

This news release contains, in addition to historical information, forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. We have based these forward-looking statements on our current assumptions, expectations and projections about future events. We use words like “believe,” “will,” “so we can,” “when,” “anticipate,” “intend,” “estimate,” “expect,” “project” and similar expressions to identify forward-looking statements, although not all forward-looking statements contain these words. These forward-looking statements are necessarily estimates reflecting the best judgment of our senior management and involve a number of risks and uncertainties that could cause actual results to differ materially from those suggested by the forward-looking statements. Investors should consider the information contained in our filings with the U.S. Securities and Exchange Commission (the “SEC”), including our Annual Report on Form 10-K for the fiscal year ended 2008, especially in the “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and “Risk Factors” sections, our Quarterly Reports on Form 10-Q and our Current Reports on Form 8-K. Other unknown or unpredictable factors also could have material adverse effects on our future results, performance or achievements. In light of these risks, uncertainties, assumptions and factors, the forward-looking events discussed in this news release may not occur. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date stated, or if no date is stated, as of the date of this news release. We are not under any obligation and do not intend to make publicly available any update or other revisions to any of the forward-looking statements contained in this news release to reflect circumstances existing after the date of this news release or to reflect the occurrence of future events even if experience or future events make it clear that any expected results expressed or implied by those forward-looking statements will not be realized.

# # #

LEVI STRAUSS & CO. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS

	(Unaudited)
	August 30,			November 30,
	2009			2008
	(Dollars in thousands)
ASSETS
Current Assets:
Cash and cash equivalents	$	171,736		$	210,812
Restricted cash		3,047			2,664
Trade receivables, net of allowance for doubtful accounts of $20,933 and $16,886		501,800			546,474
Inventories:
Raw materials		7,119			15,895
Work-in-process		8,615			8,867
Finished goods		511,151			517,912
Total inventories		526,885			542,674
Deferred tax assets, net		115,872			114,123
Other current assets		109,046			88,527
Total current assets		1,428,386			1,505,274
Property, plant and equipment, net of accumulated depreciation of $652,278 and $596,967		416,725			411,908
Goodwill		244,516			204,663
Other intangible assets, net		105,537			42,774
Non-current deferred tax assets, net		540,392			526,069
Other assets		88,506			86,187
Total assets	$	2,824,062		$	2,776,875
LIABILITIES, TEMPORARY EQUITY AND STOCKHOLDERS’ DEFICIT
Current Liabilities:
Short-term borrowings	$	34,578		$	20,339
Current maturities of long-term debt		17,719			70,875
Current maturities of capital leases		1,768			1,623
Accounts payable		195,370			203,207
Restructuring liabilities		2,109			2,428
Other accrued liabilities		235,748			251,720
Accrued salaries, wages and employee benefits		168,706			194,289
Accrued interest payable		35,762			29,240
Accrued income taxes		16,235			17,909
Total current liabilities		707,995			791,630
Long-term debt		1,801,700			1,761,993
Long-term capital leases		5,765			6,183
Postretirement medical benefits		124,234			130,223
Pension liability		252,875			240,701
Long-term employee related benefits		100,057			87,704
Long-term income tax liabilities		55,819			42,794
Other long-term liabilities		44,784			46,590
Minority interest and related liability		37,793			17,982
Total liabilities		3,131,022			3,125,800
Commitments and contingencies (Note 8)
Temporary equity		1,146			592
Stockholders’ Deficit:
Common stock—$.01 par value; 270,000,000 shares authorized; 37,284,741 shares issued and outstanding		373			373
Additional paid-in capital		38,242			53,057
Accumulated deficit		(190,387	)		(275,032	)
Accumulated other comprehensive loss		(156,334	)		(127,915	)
Total stockholders’ deficit		(308,106	)		(349,517	)
Total liabilities, temporary equity and stockholders’ deficit	$	2,824,062		$	2,776,875

The notes accompanying our consolidated financial statements in our Form 10-Q are an integral part of these consolidated financial statements.

LEVI STRAUSS & CO. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF INCOME

	Three Months Ended						Nine Months Ended
	August 30,			August 24,			August 30,			August 24,
	2009			2008			2009			2008
				(Dollars in thousands)
				(Unaudited)
Net sales	$	1,021,829		$	1,088,384		$	2,839,602		$	3,064,394
Licensing revenue		18,571			22,409			56,780			65,604
Net revenues		1,040,400			1,110,793			2,896,382			3,129,998
Cost of goods sold		545,985			578,294			1,541,469			1,614,901
Gross profit		494,415			532,499			1,354,913			1,515,097
Selling, general and administrative expenses		396,041			388,606			1,094,390			1,132,899
Operating income		98,374			143,893			260,523			382,198
Interest expense		(37,931	)		(37,305	)		(112,648	)		(119,055	)
Other income (expense), net		(6,393	)		14,317			(23,801	)		8,600
Income before income taxes		54,050			120,905			124,074			271,743
Income tax expense		13,347			51,740			39,430			104,770
Net income	$	40,703		$	69,165		$	84,644		$	166,973

The notes accompanying our consolidated financial statements in our Form 10-Q are an integral part of these consolidated financial statements.

LEVI STRAUSS & CO. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS

	Nine Months Ended
	August 30,			August 24,
	2009			2008
	(Dollars in thousands)
	(Unaudited)
Cash Flows from Operating Activities:
Net income	$	84,644		$	166,973
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization		58,379			56,925
Asset impairments		1,720			1,840
Loss on disposal of property, plant and equipment		171			107
Unrealized foreign exchange losses (gains)		8,716			(9,715	)
Realized loss on settlement of forward foreign exchange contracts not designated for hedge accounting		29,776			5,478
Employee benefit plans’ amortization from accumulated other comprehensive loss		(14,891	)		(26,195	)
Employee benefit plans’ curtailment gain, net		(2,108	)		(3,946	)
Write-off of unamortized costs associated with early extinguishment of debt		—			394
Amortization of deferred debt issuance costs		3,225			2,966
Stock-based compensation		5,739			5,219
Allowance for doubtful accounts		6,721			8,879
Change in operating assets and liabilities (excluding assets and liabilities acquired):
Trade receivables		67,088			55,163
Inventories		31,345			(102,451	)
Other current assets		(4,265	)		(40,635	)
Other non-current assets		7,636			(5,884	)
Accounts payable and other accrued liabilities		(81,077	)		40,712
Income tax liabilities		(8,280	)		54,505
Restructuring liabilities		(1,675	)		(3,936	)
Accrued salaries, wages and employee benefits		(38,172	)		(36,838	)
Long-term employee related benefits		23,491			(18,242	)
Other long-term liabilities		(5,071	)		721
Other, net		784			(1,284	)
Net cash provided by operating activities		173,896			150,756
Cash Flows from Investing Activities:
Purchases of property, plant and equipment		(46,016	)		(57,415	)
Proceeds from sale of property, plant and equipment		905			907
Payments on settlement of forward foreign exchange contracts not designated for hedge accounting		(29,776	)		(5,478	)
Acquisitions, net of cash acquired		(80,921	)		(649	)
Net cash used for investing activities		(155,808	)		(62,635	)
Cash Flows from Financing Activities:
Repayments of long-term debt and capital leases		(54,632	)		(77,002	)
Short-term borrowings, net		8,224			10,784
Debt issuance costs		—			(395	)
Restricted cash		(81	)		(1,172	)
Dividends to minority interest shareholders of Levi Strauss Japan K.K.		(978	)		(1,114	)
Dividend to stockholders		(20,001	)		(49,953	)
Net cash used for financing activities		(67,468	)		(118,852	)
Effect of exchange rate changes on cash and cash equivalents		10,304			(431	)
Net increase (decrease) in cash and cash equivalents		(39,076	)		(31,162	)
Beginning cash and cash equivalents		210,812			155,914
Ending cash and cash equivalents	$	171,736		$	124,752
Supplemental disclosure of cash flow information:
Cash paid during the period for:
Interest	$	92,439		$	110,110
Income taxes		41,544			45,575

The notes accompanying our consolidated financial statements in our Form 10-Q are an integral part of these consolidated financial statements.