-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, IvEeanENNbnlFOkiQLS1yCCIFpSCH8D31TQ56O1TmEAPsdFn7OC6ykHzMaAmVcV5 CT5/tEcBI/0zeDtvW6rGiQ== 0001193125-10-104580.txt : 20100503 0001193125-10-104580.hdr.sgml : 20100503 20100503172305 ACCESSION NUMBER: 0001193125-10-104580 CONFORMED SUBMISSION TYPE: SC 14D9/A PUBLIC DOCUMENT COUNT: 2 FILED AS OF DATE: 20100503 DATE AS OF CHANGE: 20100503 SUBJECT COMPANY: COMPANY DATA: COMPANY CONFORMED NAME: DIEDRICH COFFEE INC CENTRAL INDEX KEY: 0000947661 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-FOOD STORES [5400] IRS NUMBER: 330086628 STATE OF INCORPORATION: CA FISCAL YEAR END: 0627 FILING VALUES: FORM TYPE: SC 14D9/A SEC ACT: 1934 Act SEC FILE NUMBER: 005-50104 FILM NUMBER: 10794051 BUSINESS ADDRESS: STREET 1: 28 EXECUTIVE PARK STREET 2: SUITE 200 CITY: IRVINE STATE: CA ZIP: 92614 BUSINESS PHONE: 9492601600 MAIL ADDRESS: STREET 1: 28 EXECUTIVE PARK STREET 2: SUITE 200 CITY: IRVINE STATE: CA ZIP: 92614 FILED BY: COMPANY DATA: COMPANY CONFORMED NAME: DIEDRICH COFFEE INC CENTRAL INDEX KEY: 0000947661 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-FOOD STORES [5400] IRS NUMBER: 330086628 STATE OF INCORPORATION: CA FISCAL YEAR END: 0627 FILING VALUES: FORM TYPE: SC 14D9/A BUSINESS ADDRESS: STREET 1: 28 EXECUTIVE PARK STREET 2: SUITE 200 CITY: IRVINE STATE: CA ZIP: 92614 BUSINESS PHONE: 9492601600 MAIL ADDRESS: STREET 1: 28 EXECUTIVE PARK STREET 2: SUITE 200 CITY: IRVINE STATE: CA ZIP: 92614 SC 14D9/A 1 dsc14d9a.htm AMENDMENT NO. 9 TO SCHEDULE 14D-9 Amendment No. 9 to Schedule 14D-9

 

 

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14D-9

(RULE 14d-101)

SOLICITATION/RECOMMENDATION STATEMENT UNDER SECTION 14(d)(4)

OF THE SECURITIES EXCHANGE ACT OF 1934

(Amendment No. 9)

DIEDRICH COFFEE, INC.

(Name of Subject Company)

DIEDRICH COFFEE, INC.

(Name of Person Filing Statement)

COMMON STOCK, PAR VALUE $0.01 PER SHARE

(Title of Class of Securities)

253675201

(CUSIP Number of Class of Securities)

Sean M. McCarthy

President and Chief Financial Officer

Diedrich Coffee, Inc.

28 Executive Park, Suite 200

Irvine, California 92614

(949) 260-1600

(Name, address and telephone number of person authorized to receive notices

and communications on behalf of the person filing statement)

Copies to:

John M. Williams

Gibson, Dunn & Crutcher LLP

3161 Michelson Drive, Suite 1200

Irvine, California 92612

(949) 451-3800

 

¨ Check the box if the filing relates solely to preliminary communications made before the commencement of a tender offer.

 

 

 


This Amendment No. 9 to the Solicitation/Recommendation Statement on Schedule 14D-9 amends and supplements the Solicitation/Recommendation Statement on Schedule 14D-9 initially filed by Diedrich Coffee, Inc., a Delaware corporation (“Diedrich”), with the Securities and Exchange Commission (the “SEC”) on December 11, 2009, as amended by Amendment No. 1, Amendment No. 2, Amendment No. 3, Amendment No. 4, Amendment No. 5, Amendment No. 6, Amendment No. 7 and Amendment No. 8 to the Solicitation/Recommendation Statement on Schedule 14D-9 filed by Diedrich with the SEC on December 31, 2009, January 11, 2010, January 14, 2010, January 28, 2010, February 8, 2010, March 9, 2010, March 15, 2010 and April 6, 2010, respectively (as amended or supplemented from time to time, the “Schedule 14D-9”). The Schedule 14D-9 relates to the offer by Green Mountain Coffee Roasters, Inc., a Delaware corporation (“GMCR”), through its wholly owned subsidiary, Pebbles Acquisition Sub, Inc., a Delaware corporation (“Purchaser”), to acquire all issued and outstanding shares of Diedrich’s common stock, par value $0.01 per share (“Common Stock”), in exchange for, with respect to each share, the right to receive $35.00 in cash, without interest, upon the terms and subject to the conditions set forth in GMCR’s offer to purchase, dated December 11, 2009 (the “Offer to Purchase”). The Offer to Purchase is contained in the Schedule TO filed by GMCR with the SEC on December 11, 2009 (as amended or supplemented from time to time, the “Schedule TO”), and in the related Letter of Transmittal (the “Letter of Transmittal,” together with the Offer to Purchase and any amendments or supplements thereto, collectively constituting the “Offer”). Any capitalized term used and not otherwise defined herein shall have the respective meanings ascribed to such terms in the Schedule 14D-9.

 

Item 4. The Solicitation or Recommendation.

Item 4 of the Schedule 14D-9 is hereby amended and supplemented by adding the following paragraph after the last paragraph in the section entitled “Background of the Offer”:

On May 3, 2010, GMCR issued a press release announcing that Purchaser has extended the Offer until 12:00 midnight, Eastern Time, on Monday, May 10, 2010 (one minute after 11:59 p.m., Eastern Time, on May 10, 2010), unless further extended. The Offer was previously scheduled to expire at 12:00 midnight, Eastern Time, on May 3, 2010 (one minute after 11:59 p.m., Eastern Time, on May 3, 2010). GMCR also announced that, on April 30, 2010, it had certified to the FTC that it had substantially complied with the FTC’s Second Request. Pursuant to the HSR Act, GMCR expects the premerger waiting period to expire at 11:59 p.m., Eastern Time, on Monday, May 10, 2010.

Item 4 of the Schedule 14D-9 is hereby further amended and supplemented by adding the following immediately before the section entitled “Opinion of Houlihan Lokey Howard & Zukin Capital Inc. – Other Matters”:

As noted above, Houlihan Lokey did not perform a discounted cash flow analysis. Management of Diedrich provided Houlihan Lokey with financial projections relating to Diedrich for the fiscal years ending 2010 through 2012. However, management of Diedrich also informed Houlihan Lokey that, while the projections for the fiscal years ending 2011 and 2012 reflected their best available estimates and judgments as to the future financial results and condition of Diedrich at the time of their preparation, since such time of preparation management no longer believed such projections to be reliable. As a result, Houlihan Lokey did not perform a discounted cash flow analysis because it did not believe performing such an analysis on projections covering only one year of projected financial results was meaningful in reaching its conclusion.

Item 4 of the Schedule 14D-9 is hereby further amended and supplemented by replacing the first paragraph and the first following table in the section entitled “Opinion of Houlihan Lokey Howard & Zukin Capital Inc. – Selected Companies Analysis” with the following:

Houlihan Lokey calculated multiples of enterprise value and equity value based on certain financial data for the following selected coffee roasters and private label food manufacturing companies. Houlihan Lokey selected the coffee roasters as the group of all publicly traded companies that it believes have a significant portion of their business comprised of coffee roasting. Houlihan Lokey selected the private label food manufacturing companies as the group of all publicly traded companies that it believes have a significant portion of their business comprised of private label food manufacturing. The calculated multiples included (i) enterprise value to NFY Revenue, NFY Adjusted EBITDA and NFY Adjusted EBIT, and (ii) equity value to NFY Adjusted Net Income. The list of selected companies and the related financial data for such selected companies are set forth below.


(dollars in millions, except per share values)

 

               Enterprise Value to:     Equity Value to:  

Selected Companies

   Enterprise
Value
   Equity
Value
   NFY
Revenue
    NFY Adjusted
EBITDA
    NFY Adjusted
EBIT
    NFY Adjusted
Net Income
 

Coffee Roasters

              

Coffee Holding Co. Inc.

   $ 25.9    $ 23.1    NA 1    NA      NA      NA   

Companhia Cacique de Cafe Soluvel

   $ 186.5    $ 100.4    NA      NA      NA      NA   

Companhia Iguacu de Cafe Soluvel

   $ 224.5    $ 84.2    NA      NA      NA      NA   

Farmer Brothers Co.

   $ 249.3    $ 292.3    NA      NA      NA      NA   

Green Mountain Coffee Roasters, Inc.

   $ 2,405.2    $ 2,619.0    2.07   14.1   18.9   35.4

Peet’s Coffee & Tea Inc.

   $ 404.4    $ 425.6    1.39   9.9   16.6   27.5

Super Coffeemix Manufacturing Ltd.

   $ 223.8    $ 240.9    NA      NA      NA      NA   

Private Label

              

Ralcorp Holdings Inc.

   $ 4,654.3    $ 3,325.7    1.16   7.0   9.1   12.6

Cott Corporation

   $ 941.8    $ 668.8    0.58   5.2   8.4   11.6

Treehouse Foods Inc.

   $ 1,624.9    $ 1,152.5    1.05   9.1   12.3   15.4

J&J Snack Foods Corp.

   $ 612.6    $ 711.3    0.90   6.0   8.5   16.0

Overhill Farms Inc.

   $ 113.6    $ 93.5    0.47   4.5   5.2   7.7

 

 

1 For purposes of the tables in this Statement, “NA” means “not available.”

 

Item 5. Persons/Assets Retained, Employed, Compensated or Used.

Item 5 of the Schedule 14D-9 is hereby amended and supplemented by replacing the first paragraph thereof with the following:

Under the terms of Houlihan Lokey’s engagement, Diedrich agreed to pay Houlihan Lokey for its financial advisory services an aggregate fee currently estimated to be approximately $5.6 million, approximately $5.025 million of which is contingent upon completion of the Offer. Diedrich has also agreed to reimburse Houlihan Lokey for certain expenses and to indemnify Houlihan Lokey, its affiliates and certain related parties against certain liabilities and expenses, including certain liabilities under the federal securities laws arising out of or relating to Houlihan Lokey’s engagement.

 

Item 8. Additional Information.

Item 8 of the Schedule 14D-9 is hereby amended and supplemented by adding the following after the last paragraph in the section entitled “Antitrust Laws”:

On May 3, 2010, GMCR announced that, on April 30, 2010, it had certified to the FTC that it had substantially complied with the FTC’s Second Request. Pursuant to the HSR Act, GMCR expects the premerger waiting period to expire at 11:59 p.m., Eastern Time, on Monday, May 10, 2010.

The full text of the press release issued by GMCR on May 3, 2010, announcing GMCR’s substantial compliance certification is filed as Exhibit (a)(14) hereto and is incorporated herein by reference.

Item 8 of the Schedule 14D-9 is hereby further amended and supplemented by adding the following after the last paragraph in the section entitled “Litigation”:

On April 12, 2010, the plaintiff filed a second amended class action complaint (the “Second Amended Complaint”), re-asserting his claim for breach of fiduciary duty against the members of the Board and his claim for an equitable assessment of attorneys’ fees and costs against Diedrich, the members of the Board, GMCR and Purchaser.


On May 2, 2010, Diedrich, the members of the Board, GMCR, Purchaser and the plaintiff reached an agreement-in-principle to settle the entire litigation, and executed a Memorandum of Understanding that provides for settlement of the litigation (the “MOU”). Pursuant to the MOU, the plaintiff will release and settle all known and unknown claims against Diedrich, the members of the Board, GMCR, Purchaser and their respective affiliates, successors and agents in connection with the Merger Agreement and the transactions contemplated by the Merger Agreement, including the Offer and the Merger. Pursuant to the MOU, Diedrich, in exchange, will provide certain additional disclosures to the Schedule 14D-9. In addition, Diedrich, the members of the Board, GMCR and Purchaser have agreed not to oppose Plaintiff’s counsel’s application for an award of attorneys’ fees and costs up to a specified amount, to be paid by Diedrich or its successor. Final settlement of the litigation is subject to the parties reaching a definitive settlement agreement, approval by the Court and the Merger becoming effective under Delaware law. Diedrich, the members of the Board, GMCR and Purchaser have not admitted to, and in fact deny, any wrongdoing, and have executed the MOU solely to eliminate the burden and expense of further litigation.

If you have any additional questions regarding the settlement you may contact counsel for the plaintiff: Joseph Levi or Juan E. Monteverde; Levi & Korsinsky, LLP; 30 Broad Street, 15th Floor; New York, New York 10004; (212) 363-7500 (telephone); (212) 363-7171 (fax); www.zlk.com.

Item 8 of the Schedule 14D-9 is hereby further amended and supplemented by adding the following immediately before the section entitled “Forward-Looking Statements”:

Further Extension of Offer Period

On May 3, 2010, GMCR issued a press release announcing that Purchaser has extended the Offer until 12:00 midnight Eastern Time on Monday, May 10, 2010 (one minute after 11:59 p.m., Eastern Time, on May 10, 2010), unless further extended. The Offer was previously scheduled to expire at 12:00 midnight Eastern Time on May 3, 2010 (one minute after 11:59 p.m., Eastern Time, on May 3, 2010). In order to reflect the extension of the Offer, all references to “May 3, 2010” as the date the Offer expires in the Schedule 14D-9 are hereby replaced, as appropriate, with “May 10, 2010.”

The full text of the press release issued by GMCR on May 3, 2010 announcing the extension of the Offer is filed as Exhibit (a)(14) hereto and is incorporated herein by reference.

Projected Financial Information

Diedrich does not, as a matter of course, publicly disclose projections as to its future financial performance. However, in connection with discussions concerning possible business combinations and GMCR’s due diligence review, Diedrich provided non-public financial projections of its operating performance to GMCR. As noted in this Statement, management of Diedrich believed that only the financial projections for the fiscal year ending 2010 (the “Projections”) represented the best available estimates and judgments of Diedrich management as to the future financial results and condition of Diedrich.

The Projections are summarized in this Statement solely for the purpose of providing Diedrich’s stockholders with access to certain of the information considered by the Board, made available to GMCR in connection with the Offer and the Merger and used by Houlihan Lokey in its analyses. The Projections are not summarized in this Statement for the purpose of inducing any holder of shares of Common Stock to tender such shares in the Offer or to vote in favor of a subsequent Merger.

The Projections do not take into account any changes in Diedrich’s operations or capital structure that may result from the Offer and the Merger, nor do they reflect transactional costs associated with the Offer or the Merger.

It is not possible to predict with certainty whether the assumptions made in preparing the Projections will be valid, and actual results may prove to be materially higher or lower than those contained in the Projections. The Projections are subjective in many respects and thus are susceptible to multiple interpretations and periodic revisions based upon actual experience as well as business, legal and legislative developments.

In addition, the Projections reflect numerous judgments, estimates and assumptions with respect to industry performance, general business, economic, regulatory, market and financial conditions and other future events and matters, as well as matters specific to Diedrich’s business, many of which are difficult to predict, inherently uncertain or beyond Diedrich’s control. The summary of the Projections in this Statement should not be regarded as an indication that Diedrich, GMCR or anyone else who received this information considered it a reliable predictor of future events, and this information should not be relied upon as such.

The Projections were finalized in September 2009, have not been updated since such date and do not purport to take into account all circumstances or events occurring after such date, nor do they take into account the effect of any failure to occur of the Offer or the Merger and should not be viewed as accurate or continuing in that context. There can be no


assurance that the Projections will be realized or that actual results will not be significantly higher or lower than projected. Except as otherwise required by law, Diedrich does not intend to update or otherwise revise the Projections to reflect circumstances existing since their preparation, to reflect the occurrence of unanticipated events even in the event that any or all of the underlying assumptions are shown to be in error, or to reflect changes in general economic or industry conditions.

The Projections were not prepared with a view toward public disclosure or toward complying with generally accepted accounting principles, the published guidelines of the SEC regarding Projections or the guidelines established by the American Institute of Certified Public Accountants for preparation and presentation of prospective financial information. Neither Diedrich’s independent registered public accounting firm, nor any other independent accountants, have compiled, reviewed, examined or performed any procedures with respect to the Projections, nor have they expressed any opinion or any other form of assurance on such information or its achievability, and they assume no responsibility for, and disclaim any association with, the Projections.

The summary of the Projections herein will not be deemed an admission or representation by Diedrich that they are viewed by Diedrich as material information of Diedrich.

The information discussed in this section includes forward-looking statements and is subject to risks and uncertainties that could cause actual results to differ materially from the results forecasted in the Projections, including the various risks set forth in Diedrich’s periodic reports.

The information regarding the Projections should be evaluated, if at all, in conjunction with the historical financial statements and other information regarding Diedrich contained elsewhere in this Statement and Diedrich’s public filings with the SEC. In light of the foregoing factors and the uncertainties inherent in the Projections, stockholders are cautioned not to place undue, if any, reliance on the following summary of the Projections.

Diedrich Coffee, Inc. Summary of Projections

 

($ in millions)

   Fiscal Year Ending
June 30, 2010E

Revenue

   $ 98.16

Adjusted EBITDA(1)

   $ 11.23

Adjusted EBIT(1)

   $ 9.56

Adjusted Net Income(1)

   $ 5.44

 

(1) Adjustment consists of an increase of $0.14 million to reflect expected non-recurring expenses associated with a severance arrangement and human resources class action lawsuit.

 

Item 9. Exhibits.

Item 9 is supplemented by adding the following exhibit:

 

Exhibit

 

Description

(a)(14)   Press Release issued by GMCR on May 3, 2010.


SIGNATURES

After due inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

 

Dated: May 3, 2010
DIEDRICH COFFEE, INC.
By:  

/s/ SEAN M. MCCARTHY

Name:   Sean M. McCarthy
Title:   President and Chief Financial Officer
EX-99.(A).(14) 2 dex99a14.htm PRESS RELEASE Press Release

Exhibit (a)(14)

For Immediate Release

GREEN MOUNTAIN COFFEE ROASTERS, INC. EXTENDS

TENDER OFFER TO ACQUIRE DIEDRICH COFFEE

Waterbury, VT – May 3, 2010 – Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) (“GMCR”) today announced that Pebbles Acquisition Sub, Inc. (“Purchaser”), a wholly owned subsidiary of GMCR, has extended its previously announced $35.00 per share cash tender offer to purchase all outstanding shares of common stock of Diedrich Coffee, Inc. (NASDAQ: DDRX) (“Diedrich Coffee”). The tender offer will now expire at midnight, New York City time, on Monday, May 10, 2010, unless further extended. The tender offer previously was scheduled to expire at midnight, New York City time, on Monday, May 3, 2010. All other terms and conditions of the tender offer remain unchanged.

GMCR also noted that, on Friday, April 30, 2010, GMCR certified to the U.S. Federal Trade Commission (the “FTC”) that it has substantially complied with the FTC’s request for additional information under the Hart-Scott-Rodino Antitrust Improvements Act of 1976 (“Second Request”), in connection with GMCR’s offer to purchase all of the outstanding shares of Diedrich Coffee common stock. As a result, GMCR and Purchaser expect the waiting period applicable to the purchase of the outstanding shares of Diedrich Coffee common stock pursuant to the tender offer to expire at 11:59 p.m., New York City time, on Monday, May 10, 2010.

GMCR further noted that, on Sunday, May 2, 2010, GMCR, Purchaser, Diedrich Coffee, the members of the Board of Directors of Diedrich Coffee and the plaintiff in the purported class action on behalf of Diedrich Coffee stockholders reached an agreement in principle to settle the litigation, and executed a Memorandum of Understanding that provides for settlement of the litigation. Final settlement of the litigation is subject to, among other conditions, approval by the court presiding over the litigation.

As of 5:30 p.m., New York City time, on April 30, 2010, approximately 2,417,763 shares have been tendered into the tender offer and not withdrawn. The tender offer is subject to customary closing conditions, including, among other things, regulatory approvals. The Board of Directors of Diedrich Coffee has recommended that Diedrich Coffee stockholders tender their shares into the tender offer. Questions and requests for assistance regarding the tender offer may be directed to the Information Agent for the offer, Okapi Partners LLC, toll-free at (877) 274-8654.

BofA Merrill Lynch is serving as financial advisor to GMCR on this transaction and Ropes & Gray LLP is serving as its legal advisor.

About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)

As a leader in the specialty coffee industry, Green Mountain Coffee Roasters, Inc. is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR’s operations are managed through two business units. The Specialty Coffee business unit produces coffee, tea and hot cocoa from its family of brands, including Tully’s Coffee®, Green Mountain Coffee®, Newman’s Own® Organics coffee and Timothy’s World Coffee®. The Keurig business unit is a pioneer and leading manufacturer of gourmet single-cup brewing systems. K-Cup® portion packs for Keurig® Single-Cup Brewers are produced by a variety of licensed roasters, including Green Mountain Coffee, Tully’s Coffee and Timothy’s. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in Fair Trade Certified™ coffee, and donating at least five percent of its pre-tax profits to social and environmental projects. Visit www.gmcr.com for more information.

GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its web site, including news releases and its complete financial statements, as filed with the SEC. GMCR encourages investors to consult this section of its web site regularly for important information and news. Additionally, by subscribing to GMCR’s automatic email news release delivery, individuals can receive news directly from GMCR as it is released.


Forward-looking statements

Certain statements contained herein, including GMCR’s intention to complete the proposed acquisition, are not based on historical fact and are “forward-looking statements” within the meaning of the applicable securities laws and regulations. The “safe harbor” set forth in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, does not apply to forward-looking statements made in connection with a tender offer. Generally, these statements can be identified by the use of words such as “anticipate,” “believe,”, “could,” “estimate,” “expect,” “feel,” “forecast,” “intend,” “may,” “plan,” “potential,” “project,” “should,” “would,” and similar expressions intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. Owing to the uncertainties inherent in forward-looking statements, actual events or results could differ materially from those stated herein. Factors that could cause actual results to differ materially from those in the forward-looking statements include, but are not limited to, the impact on sales and profitability of consumer sentiment in this difficult economic environment, GMCR’s success in efficiently expanding operations and capacity to meet growth, GMCR’s success in efficiently and effectively integrating Tully’s and Timothy’s wholesale operations and capacity into its Specialty Coffee business unit, GMCR’s success in introducing new product offerings, the ability of lenders to honor their commitments under GMCR’s credit facility, competition and other business conditions in the coffee industry and food industry in general, fluctuations in availability and cost of high-quality green coffee, any other increases in costs including fuel, Keurig’s ability to continue to grow and build profits with its roaster partners in the At Home and Away from Home businesses, the impact of the loss of major customers for GMCR or reduction in the volume of purchases by major customers, delays in the timing of adding new locations with existing customers, GMCR’s level of success in continuing to attract new customers, sales mix variances, weather and special or unusual events, as well as other risks described more fully in GMCR’s filings with the U.S. Securities and Exchange Commission (the “SEC”). Forward-looking statements reflect management’s expectations as of the date of this press release, and are subject to certain risks and uncertainties. GMCR does not undertake to revise these statements to reflect subsequent developments, other than in its regular, quarterly earnings releases.

Additional Information

This press release is neither an offer to purchase, nor a solicitation of an offer to sell, any securities. The tender offer to purchase shares of Diedrich Coffee common stock referenced in this press release has been made pursuant to a Tender Offer Statement on Schedule TO, containing an offer to purchase, a form of letter of transmittal and other documents relating to the tender offer (the “Tender Offer Statement”), which GMCR and Purchaser filed with the SEC and first mailed to Diedrich Coffee stockholders on December 11, 2009. Security holders of Diedrich Coffee are advised to read the Tender Offer Statement, because it contains important information about the tender offer. Investors and security holders of Diedrich Coffee also are advised that they may obtain free copies of the Tender Offer Statement and other documents filed by GMCR with the SEC on the SEC’s website at http://www.sec.gov. In addition, free copies of the Tender Offer Statement and related materials may be obtained from GMCR by written request to: Green Mountain Coffee Roasters, Inc., Attention: General Counsel, 33 Coffee Lane, Waterbury, Vermont 05676.

 

GMCR Contacts:
Investor Relations:
Frances G. Rathke, CFO
802-882-2300
Investors:
Okapi Partners LLC
Bruce Goldfarb / Pat McHugh
212-297-0720 or 877-274-8654
Media:
Joele Frank / Dan Katcher
Joele Frank, Wilkinson Brimmer Katcher
212-355-4449
-----END PRIVACY-ENHANCED MESSAGE-----