EX-99.(A)(5)(VIII) 2 dex99a5viii.htm PRESENTATION TO EMPLOYEES OF DIEDRICH COFFEE, INC. Presentation to Employees of Diedrich Coffee, Inc.
Exhibit (a)(5)(viii)

Purpose Statement

No. 11
No. 11
Green
Green
Mt. Coffee
Mt. Coffee
Roasters
Roasters

Financial Performance Net Sales
(In Millions)
+46%
FY’08
+61%
FY’09
Compound 3-year Annual Net Sales Growth Rate
of 53% (’07-’09) and 53% (’08-’10 Est.)
+50%-
55%
FY’10 EST.
Source:  GMCR Press Release dated November 11, 2009
$162
$225
$342
$500
$803
$0
$100
$200
$300
$400
$500
$600
$700
$800
$900
$1,000
$1,100
$1,200
$1,300
$1,400
FY'05
FY'06
FY'07
FY'08
FY'09
FY'10 Est.

GMCR –
Crafting Great Coffees
Synergy of Single Cup
•
Keurig Brewing System
Specialty Coffee
•
Brands known for Quality
Corporate Social and Environmental Responsibility
•
Giving back to local & global communities
•
5% of Pre-tax Profits donated
Employee Culture
•
Talented teams across our business (1,750+ employees strong)

Specialty Coffee Business
Unit
Specialty Coffee Business
Unit
Keurig
Business Unit
Keurig
Business Unit

Our Coffee Brands
Green Mountain Coffee, Tully’s Coffee, and Timothy’s World Coffee
Shared Commitments
•
Our three owned coffee brands share a commitment to
providing high quality coffee and acting in a socially
responsible manner.
Unique Experiences
•
Our brands are also distinct from each other, offering
unique coffee experiences and brand values to
consumers.

Complementary Brands
Shared Strengths
•
Superior quality specialty coffees known for great taste and variety
•
Multi-channel distribution model with geographic penetration strategy
•
Commitment to social responsibility and sustainable business practices
•
Talented and committed workforce
•
History of growth and innovation

Expanding Our Footprint
in North America

Partnering with Supply Chain Communities
Partnering with Supply Chain Communities
Supporting Local Communities
Supporting Local Communities
Building Demand for Sustainable Products
Building Demand for Sustainable Products
Working Together for Change
Working Together for Change
Protecting the Environment
Protecting the Environment
Creating a great place to work
Corporate Social & Environmental
Responsibility

Our GMCR Team