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REVENUE FROM CONTRACTS WITH CUSTOMERS
6 Months Ended
Sep. 30, 2020
Revenue from Contract with Customer [Abstract]  
REVENUE FROM CONTRACTS WITH CUSTOMERS REVENUE FROM CONTRACTS WITH CUSTOMERS
Disaggregation of revenue
Product revenue
Product revenue is primarily comprised of the portion of revenue from software products that is recognized when the customer takes control of the product (i.e., upon delivery of the software product).
Service and other revenue
Service and other revenue is primarily comprised of revenue from game related services, virtual currency transactions, and in-game purchases which are recognized over an estimated service period.
Net revenue by product revenue and service and other was as follows:
Three Months Ended September 30,Six Months Ended September 30,
2020201920202019
Net revenue recognized:
Service and other$551,576 $421,747 $1,083,626 $846,132 
Product289,566 436,094 588,826 552,168 
Total net revenue$841,142 $857,841 $1,672,452 $1,398,300 
Full game and other revenue
Full game and other revenue primarily includes the initial sale of full game software products, which may include offline and/or significant game related services.
Recurrent consumer spending revenue
Recurrent consumer spending revenue is generated from ongoing consumer engagement and includes revenue from virtual currency, add-on content, and in-game purchases.

Net revenue by full game and other revenue and recurrent consumer spending was as follows:
Three Months Ended September 30,Six Months Ended September 30,
2020201920202019
Net revenue recognized:
Recurrent consumer spending$495,724 $318,468 $975,129 $633,326 
Full game and other345,418 539,373 697,323 764,974 
Total net revenue$841,142 $857,841 $1,672,452 $1,398,300 

Geography
We attribute net revenue to geographic regions based on software product destination. Net revenue by geographic region was as follows:
Three Months Ended September 30,Six Months Ended September 30,
2020201920202019
Net revenue recognized:
United States$503,583 $494,661 $974,073 $825,140 
International337,559 363,180 698,379 573,160 
Total net revenue$841,142 $857,841 $1,672,452 $1,398,300 

Platform
Net revenue by platform was as follows:
Three Months Ended September 30,Six Months Ended September 30,
2020201920202019
Net revenue recognized:
Console$641,269 $651,818 $1,252,954 $1,086,632 
PC and other199,873 206,023 419,498 311,668 
Total net revenue$841,142 $857,841 $1,672,452 $1,398,300 
Distribution channel

Our products are delivered through digital online services (digital download, online platforms, and cloud streaming) and physical retail and other. Net revenue by distribution channel was as follows:
Three Months Ended September 30,Six Months Ended September 30,
2020201920202019
Net revenue recognized:
Digital online$711,299 $615,774 $1,437,525 $1,043,555 
Physical retail and other129,843 242,067 234,927 354,745 
Total net revenue$841,142 $857,841 $1,672,452 $1,398,300 

Deferred Revenue
We record deferred revenue when payments are due or received in advance of the fulfillment of our associated performance obligations. Deferred revenue, including current and non-current balances as of September 30, 2020 and March 31, 2020 were $1,095,944 and $806,123, respectively. For the three months ended September 30, 2020, the additions to our deferred revenue balance were due primarily to cash payments received or due in advance of satisfying our performance obligations, while the reductions to our deferred revenue balance were due primarily to the recognition of revenue upon fulfillment of our performance obligations, both of which were in the ordinary course of business.
During the three months ended September 30, 2020 and 2019, $241,732 and $234,411, respectively, of revenue was recognized that was included in the deferred revenue balance at the beginning of the respective period. During the six months ended September 30, 2020 and 2019, $612,946 and $564,833, respectively, of revenue was recognized that was included in the deferred revenue balance at the beginning of the respective period. As of September 30, 2020, the aggregate amount of contract revenue allocated to unsatisfied performance obligations is $1,223,304, which includes our deferred revenue balances and amounts to be invoiced and recognized in future periods. We expect to recognize approximately $1,092,423 of this balance as revenue over the next 12 months, and the remainder thereafter. This balance does not include an estimate for variable consideration arising from sales-based royalty license revenue in excess of the contractual minimum guarantee.
As of September 30, 2020 and March 31, 2020, our contract asset balances were $98,053 and $81,625, respectively, which are recorded within Prepaid expenses and other in our Condensed Consolidated Balance Sheets.