Exhibit 23.1

            Consent of Independent Registered Public Accounting Firm
            --------------------------------------------------------



We  hereby  consent  to the  incorporation  by  reference  in  the  Registration
Statement on Form S-8 (No.  333-578) of Allmerica  Financial  Corporation of our
report dated June 23, 2004 relating to the financial statements of The Allmerica
Financial Agents' Retirement Plan, which appears in this Form 11-K.

/s/ PRICEWATERHOUSECOOPERS LLP

PricewaterhouseCoopers LLP
Boston, Massachusetts
June 23, 2004