8-K

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 OR 15(d) of The Securities Exchange Act of 1934

Date of Report (Date of earliest event reported)             October 19, 2004

Poore Brothers, Inc.

(Exact name of registrant as specified in its charter)

Delaware	1-14556	86-0786101
(State or other jurisdiction of incorporation)	(Commission File Number)	(IRS Employer Identification No.)

3500 S. LaCometa DriveGoodyear, AZ	85338
(Address of principal executive offices)	(Zip Code)

Registrant’s telephone number, including area code     (623)932-6200

(Former name or former address, if changed since last report.)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

oWritten communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

oSoliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

oPre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

oPre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

ITEM 7.01 Regulation FD Disclosure

99.1         Press Release of Poore Brothers, Inc. dated October 19, 2004.

On Tuesday, October 19, 2004, the Registrant issued a press release (attached hereto as Exhibit 99.1 and which is incorporated by reference herein) announcing the appointment of an Officer.

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

		Poore Brothers, Inc.
		(Registrant)
Date	October 21, 2004	/s/ Thomas W. Freeze
		(Signature)
		Thomas W. Freeze
		President and Chief Executive Officer

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EX-99.1

Exhibit 99.1

POORE BROTHERS PROMOTES THOMAS F. TIERNEY

TO SENIOR VICE PRESIDENT OF SALES

October 19, 2004 — Poore Brothers, Inc. (Nasdaq: SNAK) today announced the promotion of Thomas F. Tierney to Senior Vice President of Sales.  Mr. Tierney was previously the Vice President of Sales for Grocery and will now be responsible for the Company’s entire direct sales organization and broker sales management.

“The Company is pleased to announce the promotion of Mr. Thomas Tierney to Senior Vice President of Sales,” commented Mr. Thomas Freeze, President and Chief Executive Officer.  “This promotion recognizes Mr. Tierney’s demonstrated sales and leadership skills and his contributions to the Company’s performance since he joined the Company three years ago.  Prior to joining the Company, Tom had an extensive background in consumer product sales, including over fifteen years of experience in selling to customers in the grocery, drug, mass, club, dollar and military channels while working for The Sunbeam Corporation and The Dial Corporation.  During his career, Tom has also overseen the development of trade merchandising and spending programs which are so important to our success.”

About Poore Brothers, Inc.

With facilities in Indiana and Arizona, Poore Brothers is a marketer and manufacturer of Intensely Different™ salted snack foods under a variety of owned or licensed brand names, including T.G.I. Friday’s®, Tato Skins®, Poore Brothers®, Bob’s Texas Style®, and Boulder Potato Company®.  For further information about Poore Brothers or this release, please contact Thomas W. Freeze, President and Chief Executive Officer, at (623) 932-6203, or logon to http://www.poorebrothers.com.

Statements contained in this press release that are not historical facts are forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Because such statements include risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Factors that may cause actual results to differ from the forward-looking statements contained in this press release and that may affect the Company’s prospects in general include, but are not limited to, the potential need for additional financing, acquisition-related risks, significant competition, customer acceptance of new products, dependence upon major customers and key employees, general risks related to the food products industry, and such other factors as are described in the Company’s filings with the Securities and Exchange Commission.

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