Segments (Details) (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2012	Jun. 30, 2011	Jun. 30, 2012	Jun. 30, 2011
Segment profit or loss:
Net revenue from external customers	$ 47,195,031	$ 42,923,640	$ 100,421,204	$ 96,131,877
Income (loss) from operations	2,422,116	2,472,664	5,185,636	5,783,729
Interest income	328,736	124,401	610,220	146,874
Interest expense	458,703	258,924	1,004,744	521,175
Depreciation and amortization	1,136,275	876,304	2,296,910	1,666,901
Income tax expense	321,010	213,976	845,866	892,997
Wholesale Segment [Member]
Segment profit or loss:
Net revenue from external customers	28,807,928	33,663,153	59,468,451	74,272,509
Income (loss) from operations	1,967,832	2,227,029	4,494,836	5,226,517
Interest income	325,486	123,430	603,785	145,319
Interest expense	424,193	246,082	938,754	505,243
Depreciation and amortization	248,435	556,621	498,899	797,969
Income tax expense	215,057	155,371	687,462	756,939
Retail Segment [Member]
Segment profit or loss:
Net revenue from external customers	18,387,103	9,260,487	40,952,753	21,859,368
Income (loss) from operations	454,284	245,635	690,800	557,212
Interest income	3,250	971	6,435	1,555
Interest expense	34,510	12,842	65,990	15,932
Depreciation and amortization	887,840	319,683	1,798,011	868,932
Income tax expense	$ 105,953	$ 58,605	$ 158,404	$ 136,058