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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 JkiGbDWzDDk+UFOFNkUrvsN/lG93ZQ+X6JJu4F3sxlQUmfMkhCkbRLsyUIwfgKo7
 c6oXPIpujhuxbjQbMsG8Ww==

<SEC-DOCUMENT>0000937941-10-000018.txt : 20100820
<SEC-HEADER>0000937941-10-000018.hdr.sgml : 20100820
<ACCEPTANCE-DATETIME>20100820151910
ACCESSION NUMBER:		0000937941-10-000018
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20100818
FILED AS OF DATE:		20100820
DATE AS OF CHANGE:		20100820

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			PC MALL INC
		CENTRAL INDEX KEY:			0000937941
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-CATALOG & MAIL-ORDER HOUSES [5961]
		IRS NUMBER:				954518700
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		2555 WEST 190TH STREET
		CITY:			TORRANCE
		STATE:			CA
		ZIP:			90504
		BUSINESS PHONE:		3103545600

	MAIL ADDRESS:	
		STREET 1:		2555 WEST 190TH STREET
		CITY:			TORRANCE
		STATE:			CA
		ZIP:			90504

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	IDEAMALL INC
		DATE OF NAME CHANGE:	20000620

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	CREATIVE COMPUTERS INC
		DATE OF NAME CHANGE:	19950215

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			HEESCHEN PAUL C
		CENTRAL INDEX KEY:			0001038518

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-25790
		FILM NUMBER:		101030123

	MAIL ADDRESS:	
		STREET 1:		450 NEWPORT CENTER DRIVE
		STREET 2:		STE 450
		CITY:			NEWPORT BEACH
		STATE:			CA
		ZIP:			92660
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>primary_doc.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0303</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2010-08-18</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0000937941</issuerCik>
        <issuerName>PC MALL INC</issuerName>
        <issuerTradingSymbol>n#dev2at</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001038518</rptOwnerCik>
            <rptOwnerName>HEESCHEN PAUL C</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>450 NEWPORT CENTER DRIVE</rptOwnerStreet1>
            <rptOwnerStreet2>STE 450</rptOwnerStreet2>
            <rptOwnerCity>NEWPORT BEACH</rptOwnerCity>
            <rptOwnerState>CA</rptOwnerState>
            <rptOwnerZipCode>92660</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <derivativeTable>
        <derivativeTransaction>
            <securityTitle>
                <value>Stock Option (Right to Buy)</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>4.22</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2010-08-18</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionTimeliness>
                <value></value>
            </transactionTimeliness>
            <transactionAmounts>
                <transactionShares>
                    <value>10000</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <footnoteId id="F1"/>
            </exerciseDate>
            <expirationDate>
                <value>2020-08-18</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>COMMON</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>10000</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>10000</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeTransaction>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">This option is exercisable in quarterly installments over a 2 year period.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>Brandon H. LaVerne, activing as CFO and Attorney-in-Fact for Paul C. Heeschen</signatureName>
        <signatureDate>2010-08-20</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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