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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 OGPtMvpkFR+r0beXcFQJ7Oy3IU3KzDscC3WIl3OQY6XO0ao1P6ZPMcvyvoupeVEm
 lI8UCNauzA0K24W/m8xz8A==

<SEC-DOCUMENT>0000937941-04-000050.txt : 20041029
<SEC-HEADER>0000937941-04-000050.hdr.sgml : 20041029
<ACCEPTANCE-DATETIME>20041029182913
ACCESSION NUMBER:		0000937941-04-000050
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20041027
FILED AS OF DATE:		20041029
DATE AS OF CHANGE:		20041029

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			KHULUSI FRANK F
		CENTRAL INDEX KEY:			0001008224

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-25790
		FILM NUMBER:		041107762

	BUSINESS ADDRESS:	
		STREET 1:		2645 MARICOPA ST
		CITY:			TORRANCE
		STATE:			CA
		ZIP:			90503
		BUSINESS PHONE:		3107874500

	MAIL ADDRESS:	
		STREET 1:		C/O CREATIVE COMPUTERS INC
		STREET 2:		2645 MARICOPA STREET
		CITY:			TORRANCE
		STATE:			CA
		ZIP:			90503

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			PC MALL INC
		CENTRAL INDEX KEY:			0000937941
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-CATALOG & MAIL-ORDER HOUSES [5961]
		IRS NUMBER:				954518700
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		2555 WEST 190TH STREET
		CITY:			TORRANCE
		STATE:			CA
		ZIP:			90504
		BUSINESS PHONE:		3103545600

	MAIL ADDRESS:	
		STREET 1:		2555 WEST 190TH STREET
		CITY:			TORRANCE
		STATE:			CA
		ZIP:			90504

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	IDEAMALL INC
		DATE OF NAME CHANGE:	20000620

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	CREATIVE COMPUTERS INC
		DATE OF NAME CHANGE:	19950215
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>khu85.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2004-10-27</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0000937941</issuerCik>
        <issuerName>PC MALL INC</issuerName>
        <issuerTradingSymbol>MALL</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001008224</rptOwnerCik>
            <rptOwnerName>KHULUSI FRANK F</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>2555 W 190TH ST, SUITE 201</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>TORRANCE</rptOwnerCity>
            <rptOwnerState>CA</rptOwnerState>
            <rptOwnerZipCode>90504</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Chairman, President and CEO</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>COMMON</value>
            </securityTitle>
            <transactionDate>
                <value>2004-10-27</value>
            </transactionDate>
            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
                <footnoteId id="F1"/>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>10000</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>16.0500</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>2438338</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>By Trust</value>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ KHULUSI, FRANK</signatureName>
        <signatureDate>2004-10-28</signatureDate>
    </ownerSignature>
</ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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