FORM 10-Q

SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

(Mark One)
 [X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934.

For the quarterly period ended: September 30, 2001

OR

 [ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934.

For the transition period from __________ to __________

Commission File Number: 0-25790

PC MALL, INC.(Exact name of registrant as specified in its charter)

Delaware	95-4518700
(State or other jurisdiction of incorporation or organization)	(I.R.S. Employer Identification Number)

2555 West 190th Street
Torrance, CA 90504
(address of principal executive offices)
(310) 354-5600
(Registrant's telephone number, including area code)

Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports) and (2) has been subject to such filing requirements for the past 90 days.

Yes [X]    No [ ] 

There were 10,439,866 outstanding shares of Common Stock at November 14, 2001.

PC Mall, Inc.

TABLE OF CONTENTS

		Page
PART I - FINANCIAL INFORMATION
ITEM 1 - FINANCIAL STATEMENTS
	Condensed Consolidated Balance Sheet	3
	Condensed Consolidated Statement of Operations	4
	Condensed Consolidated Statement of Cash Flows	5
	Notes to Condensed Consolidated Financial Statements	6
ITEM 2 - MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL RESULTS OF OPERATIONS		9
ITEM 3 - QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK		13
PART II - OTHER INFORMATION
ITEM 6 - EXHIBITS AND REPORTS ON FORM 8-K		14
SIGNATURE		15

2

PART I - FINANCIAL INFORMATION

ITEM 1 FINANCIAL STATEMENTS

PC Mall, Inc.
CONDENSED CONSOLIDATED BALANCE SHEET
(in thousands, except share data)

			September 30,			December 31,
			2001			2000
			(unaudited)
		Assets
Current assets:
	Cash and cash equivalents		$	6,444		$	12,195
	Accounts receivable, net of allowance for doubtful accounts			41,656			54,970
	Inventories			32,049			35,838
	Prepaid expenses and other current assets			1,931			2,489
	Deferred income taxes		2,047			2,047
		Total current assets		84,127			107,539
Property and equipment, net				12,047			14,928
Goodwill, net				10,925			11,316
Deferred income taxes				2,380			3,738
Other assets			787			45
			$	110,266		$	137,566
		Liabilities and Stockholders' Equity
Current liabilities:
	Accounts payable		$	45,585		$	59,294
	Accrued expenses and other current liabilities			11,329			12,963
	Deferred revenue			5,750			7,204
	Line of credit			3,579			17,315
	Capital leases - current portion			471			573
	Notes payable - current portion		1,000			6
		Total current liabilities		67,714			97,355
Capital leases - long term				234			562
Notes payable - long term			500			141
		Total liabilities	68,448			98,058
Stockholders' equity:
	Preferred stock, $.001 par value; 5,000,000 shares authorized; none issued and outstanding			-			-
	Common stock, $.001 par value; 15,000,000 shares authorized; 10,433,866 shares issued and outstanding at September 30, 2001 and December 31, 2000			11			11
	Additional paid-in capital			74,403			74,403
	Treasury stock at cost: 15,000 shares			(91	)		(91	)
	Retained earnings (accumulated deficit)		(32,505		)	(34,815		)
		Total stockholders' equity	41,818			39,508
			$	110,266		$	137,566

See notes to condensed consolidated financial statements.

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PC Mall, Inc.
CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS
(unaudited, in thousands except per share data)

	Three Months Ended						Nine Months Ended
	September 30,						September 30,
	2001			2000			2001				2000
Net sales	$	171,904		$	187,187		$	542,235		$	620,216
Cost of goods sold		152,975			165,857			483,108			554,792
Gross profit		18,929			21,330			59,127			65,424
Selling, general and administrative expenses		17,986			21,605			54,914			75,830
Income (loss) from operations		943			(275	)		4,213			(10,406	)
Interest expense, net		(159	)		(409	)		(545	)		(583	)
Income (loss) before income taxes		784			(684	)		3,668			(10,989	)
Income tax provision		291			30			1,358			30
Income (loss) before cumulative effect of change in accounting principle		493			(714	)		2,310			(11,019	)
Cumulative effect of change in accounting principle		-			-			-			(536	)
Net income (loss)	$	493		$	(714	)	$	2,310		$	(11,555	)
Earnings (loss) per share:
Income (loss) before cumulative effect of change in accounting principle	$	0.05		$	(0.07	)	$	0.22		$	(1.06	)
Cumulative effect of change in accounting principle		-			-			-			(0.05	)
	$	0.05		$	(0.07	)	$	0.22		$	(1.11	)
Diluted Earnings (loss) per share:
Income (loss) before cumulative effect of change in accounting principle	$	0.05		$	(0.07	)	$	0.22		$	(1.06	)
Cumulative effect of change in accounting principle		-			-			-			(0.05	)
	$	0.05		$	(0.07	)	$	0.22		$	(1.11	)
Basic weighted average number of shares outstanding		10,434			10,423			10,434			10,414
Diluted weighted average number of shares outstanding		10,651			10,423			10,487			10,414

See notes to condensed consolidated financial statements.

4

PC Mall, Inc.
CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS
(unaudited, in thousands)

			For the nine months ended September 30,
			2001			2000
Cash flows from operating activities:
	Net income (loss)		$	2,310		$	(11,555	)
	Adjustments to reconcile net income (loss) to net cash provided by/(used in) operating activities:
	Depreciation and amortization			4,350			4,444
	Provision for deferred income taxes			1,358			-
	Loss on disposal of fixed assets			41			-
	Changes in assets and liabilities:
		Accounts receivable		13,314			(4,509	)
		Inventories		3,789			271
		Prepaid expenses and other current assets		512			94
		Other assets		(210	)		(16	)
		Accounts payable		(13,709	)		(26,131	)
		Accrued expenses and other current liabilities		(1,634	)		(978	)
		Deferred revenue		(1,454	)		5,263
	Total adjustments			6,357			(21,562	)
Net cash provided by/(used in) operating activities				8,667			(33,117	)
Cash flows from investing activities:
	Purchases of property and equipment			(989	)		(4,228	)
	Collection of notes receivable			-			3,331
	Proceeds from sale of equipment			81			-
Net cash used in investing activities				(908	)		(897	)
Cash flows from financing activities:
	Payments for deferred financing costs			(697	)		-
	Borrowings under notes payable			2,000			-
	Payments under notes payable			(647	)		(5	)
	Net (payments)/borrowings under line of credit			(13,736	)		18,709
	Principal payments of obligations under capital leases			(430	)		(312	)
	Proceeds from stock issued under stock option plans			-			58
Net cash (used in)/provided by financing activities				(13,510	)		18,450
Net decrease in cash and cash equivalents				(5,751	)		(15,564	)
Cash and cash equivalents:
	Beginning of period			12,195			24,326
	End of period		$	6,444		$	8,762

See notes to condensed consolidated financial statements.

5

PC Mall, Inc.
 NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(unaudited)

1.       Basis of Presentation 

The consolidated interim financial statements include the accounts of PC Mall, Inc., a Delaware corporation, (formerly IdeaMall, Inc. and Creative Computers, Inc.) and its wholly owned subsidiaries (collectively, the "Company") and have been prepared without audit pursuant to the rules and regulations of the Securities and Exchange Commission (SEC). Certain information and footnote disclosures normally included in financial statements prepared in accordance with generally accepted accounting principles have been condensed or omitted pursuant to such regulations. These financial statements should be read in conjunction with the audited financial statements and the notes thereto included in the Company's Annual Report on Form 10-K for the year ended December 31, 2000.

In the opinion of management, the accompanying financial statements contain all adjustments necessary to present fairly the financial position of the Company at September 30, 2001 and December 31, 2000, the results of operations for the three and nine months ended September 30, 2001 and 2000 and cash flows for the nine months ended September 30, 2001 and September 30, 2000. The results of operations for the interim periods are not necessarily indicative of the results of operations for the full year.

Certain reclassifications have been made to the 2000 financial statements to conform to the 2001 presentation.

2.     Change in Accounting Principle and Recent Accounting Pronouncements

In the fourth quarter of 2000, the Company adopted Securities and Exchange Commission Staff Accounting Bulletin No. 101 ("SAB 101"), "Revenue Recognition in Financial Statements."  SAB 101 requires the Company to defer, in certain situations, sales revenue until goods have been received by the customer and risk of loss has been passed. An adjustment resulted from the change in timing of revenue recognition from the point of shipment to the point of delivery of product to the customer.  The adoption of SAB 101 resulted in a cumulative effect of a change in accounting principle in 2000 of $536,000 retroactively applied to January 1, 2000.   The financial effect of adoption on revenue for the three and nine months ended September 30, 2001 and 2000 was not material.

In July 2001, the FASB issued SFAS No. 142, "Goodwill and Other Intangible Assets."  SFAS 142, which changes the accounting for goodwill and indefinite-lived intangible assets from an amortization method to an impairment-only approach, will be effective for fiscal years beginning after December 15, 2001.  The Company has not determined the impact that adoption of this Standard will have on its consolidated financial statements.  

In August 2001, the FASB issued SFAS No. 144, "Accounting for the Impairment of Long-Lived Assets."  SFAS No.144 supercedes FAS No. 121," Accounting for the Impairment of Long-Lived Assets to be Disposed Of" and APB Opinion No. 30, "Reporting Extraordinary, Unusual and Infrequently Occurring Events and Transactions" and amends APB No. 51, "Consolidated Financial Statements."  This Statement was issued to address the accounting for a segment of a business accounted for as a discontinued operation under APB No. 30 and to establish a single accounting model based on the framework established in FAS No. 121, for long-lived assets to be disposed of by sale.  The Statement is effective for financial statements issued for fiscal years beginning after December 15, 2001.  The adoption of this statement will not have a material impact on the Company's consolidated financial statements.

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 3.      Net income (loss) per share

Basic Earnings Per Share (EPS) excludes dilution and is computed by dividing net income (loss) by the weighted average number of common shares outstanding during the reported periods.  Diluted EPS reflects the potential dilution that could occur under the treasury stock method if stock options and other commitments to issue common stock were exercised. The computation of Basic and Diluted EPS is as follows (in thousands, except per share data):

	Three Months Ended					Nine Months Ended
	September 30,					September 30,
	2001		2000			2001		2000
Income (loss) before cumulative effect of change in accounting principle	$	493	$	(714	)	$	2,310	$	(11,019	)
Cumulative effect of change in accounting principle for revenue recognition		-		-			-		(536	)
Net income (loss)	$	493	$	(714	)	$	2,310	$	(11,555	)
Weighted average shares - Basic		10,434		10,423			10,434		10,414
Effect of dilutive stock options and warrants (a)		217		-			53		-
Weighted average shares - Diluted		10,651		10,423			10,487		10,414
Net earnings (loss) per share - Basic	$	0.05	$	(0.07	)	$	0.22	$	(1.11	)
Net earnings (loss) per share - Diluted	$	0.05	$	(0.07	)	$	0.22	$	(1.11	)
(a)  Potential common shares of 126 and 202 for the three and nine months ended September 30, 2000, respectively, have been excluded from the earnings per share computations because the effect of their inclusion would be anti-dilutive.

7

4.       Segment Information

The Company operates in three reportable segments: 1) a rapid response supplier of technology solutions for business, government and educational institutions as well as consumers, collectively referred to as the "Core Business"; 2) a multi-category Internet retailer under the eCOST.com brand, and 3) a rapid response supplier of Linux-based products and services provided under the eLinux brand, which commenced operations in February 2000.

Summarized segment information for the three and nine months ended September 30, 2001 and 2000 is as follows (in thousands):

Three months ended September 30, 2001		Core Business		eCOST.com			eLinux			Consolidated
	Net sales	$	151,070	$	19,060		$	1,774		$	171,904
	Gross profit		16,929		1,811			189			18,929
	Income (loss) from operations		1,051		(10	)		(98	)		943
Three months ended September 30, 2000		Core Business		eCOST.com			eLinux			Consolidated
	Net sales	$	166,521	$	18,455		$	2,211		$	187,187
	Gross profit		19,715		1,363			252			21,330
	Income (loss) from operations		727		(534	)		(468	)		(275	)
Nine months ended September 30, 2001		Core Business		eCOST.com			eLinux			Consolidated
	Net sales	$	472,233	$	63,807		$	6,195		$	542,235
	Gross profit		52,791		5,773			563			59,127
	Income (loss) from operations		4,449		251			(487	)		4,213
Nine months ended September 30, 2000		Core Business		eCOST.com			eLinux			Consolidated
	Net sales	$	526,728	$	89,122		$	4,366		$	620,216
	Gross profit		61,546		3,414			464			65,424
	Income (loss) from operations		1,500		(9,318	)		(2,588	)		(10,406	)

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ITEM 2 MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Overview and Recent Developments

PC Mall, Inc. (the "Company"), formerly IdeaMall, Inc. and Creative Computers, Inc., founded in 1987, is a rapid response supplier of computer hardware, software, peripheral and electronics products.  The Company offers products to business, government and educational institutions as well as individual consumers through relationship-based telemarketing techniques, direct response catalogs, dedicated inbound telemarketing sales executives, the Internet, a direct sales force, and a retail showroom.  The Company offers a broad selection of products through its distinctive full-color catalogs under the PC Mall, MacMall, eLinux and eCOST.com brands and its five worldwide web sites on the Internet: pcmall.com, macmall.com, ccit-inc.com, ecost.com, and elinux.com, and other promotional materials.  The Company's staff of knowledgeable telemarketing sales executives, customer service and technical support personnel work together to serve customers by assisting in product selection and offering technical assistance.  The Company believes that its high level of customer service results in customer loyalty and repeat customer orders.

Results of Operations

Three Months Ended September 30, 2001 Compared to the Three Months Ended September 30, 2000

Net sales for the quarter ended September 30, 2001 were $171.9 million, an 8.2% decrease over last year's third quarter net sales of $187.2 million.  eCOST.com accounted for $19.1 million of sales in the third quarter of 2001, and eLinux accounted for $1.8 million in the same period. The decrease in net sales for the quarter is primarily due to a 3% increase in Outbound business sales and a 3% increase in eCOST.com sales, offset by a 13% decline in consumer catalog sales and a 20% decline in eLinux sales over the prior year's third quarter.  For the three months ended September 30, 2001, sales of Apple products represented 22.6% of net sales, compared to 19.8% for the prior year's third quarter.  The events of September 11, 2001, the Company's shift in strategy to Outbound sales and difficult economic conditions contributed to the decline in consumer catalog and overall sales.   

Gross profit was $18.9 million for the three months ended September 30, 2001, a decrease of $2.4 million, or 11.3%, over the prior year's comparable quarter. For the Core business, gross profit decreased $2.8 million, or 14.1%, to $16.9 million. For eCOST.com, gross profit for the third quarter of 2001 was $1.8 million, an increase of $0.4 million, or 32.9%, from the prior year's third quarter. For eLinux, gross profit for the quarter ended September 30, 2001 decreased 25.0% to $0.2 million versus the prior year's third quarter. As a percentage of net sales, consolidated gross profit for the three months ended September 30, 2001 decreased to 11.0% compared with 11.4% in the prior year. For the Core business, gross profit as a percentage of net sales declined to 11.2% compared with 11.8% in the prior year's third quarter. Gross profit as a percentage of net sales for eCOST.com increased 28.4% to 9.5% from 7.4% in the prior year's third quarter, reflecting its new pricing strategy.  For eLinux, gross profit as a percentage of net sales decreased to 10.7% from 11.4% compared to the prior year's third quarter. The Company's gross profit percentage may vary from quarter to quarter, depending on the continuation of key vendor support programs, including price protections, rebates and return policies and based on product mix, pricing strategies and other factors.

9

Selling, general and administrative expenses were $18.0 million for the three months ended September 30, 2001, a decrease of $3.6 million, or 16.8%, from the prior year. As a percentage of sales, selling, general and administrative expenses decreased to 10.5% from 11.5% in the prior year, primarily due to productivity gains in advertising and cost containment throughout all segments of the Company, as part of an ongoing focus on profitability.  For the Core business, selling, general and administrative expenses in the third quarter of 2001 were $15.9 million, a decrease of $3.1 million, or 16.4%, compared to the third quarter of the prior year. As a percentage of net sales, selling, general and administrative expenses for the Core business decreased to 10.5% compared with 11.4% in the third quarter last year. For eCOST.com, selling, general and administrative expenses in the third quarter of 2001 were $1.8 million, a decrease of $0.1 million, or 4.0% compared with the third quarter of the prior year primarily due to productivity gains in advertising, combined with cost containment efforts for that segment. As a percentage of net sales, selling, general and administrative expenses for eCOST.com decreased to 9.6% in the third quarter of 2001 compared with 10.3% in the third quarter last year. For eLinux, selling, general and administrative expenses in the third quarter of 2001 decreased 60.1%, to $0.3 million, compared with the third quarter of the prior year. As a percentage of net sales, selling, general and administrative expenses for eLinux decreased to 16.2% compared with 32.6% in the third quarter last year, reflecting cost containment efforts for that segment. 

Net interest expense for the three months ended September 30, 2001 was $0.2 million, compared to $0.4 million of net interest expense for the comparable quarter of 2000.  Net interest expense resulted from borrowings under the Company's line of credit, partially offset by income from the investment of excess cash.

The Company recorded an income tax provision for the quarter ended September 30, 2001 of $0.3 million, utilizing an effective tax rate of 37%, compared to a provision of $30,000 in the prior year for the same period.  The change is primarily due to the non-recognition of tax benefits from losses recorded in the prior year's third quarter. 

Net income was $0.5 million, or $0.05 per share, for the three months ended September 30, 2001 compared to a net loss of $0.7 million, or $0.07 per share, for the same period last year.

Nine Months Ended September 30, 2001 Compared to the Nine Months Ended September 30, 2000

Net sales for the nine months ended September 30, 2001 decreased 12.6% to $542.2 million compared to the same period last year. eCOST.com accounted for $63.8 million of sales over the first nine months of 2001, and eLinux accounted for $6.2 million over the first nine months of 2001. The decrease in year-to-date net sales compared to prior year is primarily attributable to a decline in consumer catalog sales as the Company shifts its focus to Outbound business sales and profitability, along with a 28.4% decrease in eCOST.com net sales compared to the same period in the prior year.  A difficult economic environment and decreased levels of technology-based spending by customers contributed to the decline.

10

Gross profit was $59.1 million for the nine months ended September 30, 2001, a decrease of $6.3 million, or 9.6%, over the prior year's comparable period. For the Core business, gross profit decreased $8.8 million, or 14.2%, to $52.8 million for the nine months ended September 30, 2001 over the same period last year. For eCOST.com, gross profit for the nine months of 2001 increased 69.1%, to $5.8 million, over the comparable period of the prior year. For eLinux, gross profit for the nine months ended September 30, 2001 increased 21.3%, to $0.6 million, over the prior nine-month comparable period. As a percentage of net sales, consolidated gross profit for the nine months ended September 30, 2001 increased to 10.9% compared with 10.5% for the same period in the prior year, primarily as a result of gross profit improvements in the Company's eCOST.com subsidiary from the prior year.  For the Core business, gross profit as a percentage of net sales declined to 11.2% compared to 11.7% in the prior year's comparable period. For eCOST.com, gross profit as a percentage of net sales increased to 9.0% for the nine months ended September 30, 2001 from 3.8% in the prior year's comparable period, reflecting a focus by the Company to increase gross profit as percentage of net sales for that segment for that period. For eLinux, gross profit as a percentage of net sales for the nine months ended September 30, 2001 decreased to 9.1% from 10.6% in the comparable period in the prior year.

Selling, general and administrative expenses were $54.9 million for the nine months ended September 30, 2001, a decrease of $20.9 million, or 27.6%, from the prior year. As a percentage of net sales, selling, general and administrative expenses decreased to 10.1% from 12.2% in the prior year, primarily due to productivity gains in advertising and cost containment throughout all segments of the Company. For the Core business, selling, general and administrative expenses for the nine months ended September 30, 2001 were $48.3 million, a decrease of $11.7 million, or 19.5%, compared to the same period in the prior year, primarily due to cost containment measures and productivity gains in advertising.  As a percentage of net sales, selling, general and administrative expenses for the Core business decreased to 10.2% for the nine months ended September 30, 2001 compared with 11.4% for the same period last year. For eCOST.com, selling, general and administrative expenses for the nine months ended September 30, 2001 were $5.5 million, a decrease of $7.2 million, or 56.6%, compared with the same nine-month period in the prior year, reflecting the Company's focus on cost containment and advertising productivity.  As a percentage of net sales, selling, general and administrative expenses for eCOST.com decreased to 8.7% for the nine months ended September 30, 2001 compared with 14.3% for the comparable period last year. For eLinux, selling, general and administrative expenses for the nine months ended September 30, 2001 were $1.1 million, a decrease of 65.6% compared with the same period in the prior year. As a percentage of net sales, selling, general and administrative expenses for eLinux decreased to 16.9% for the nine months ended September 30, 2001 compared with 69.9% for the same period last year due to cost containment programs.

Net interest expense for the nine months ended September 30, 2001 was $0.5 million compared to net interest expense of $0.6 million for the comparable period in 2000.  Net interest expense resulted from borrowings under the Company's line of credit, partially offset by income from the investment of excess cash.

The Company recorded an income tax provision of $1.4 million for the nine months ended September 30, 2001 compared to a provision of $30,000 in the prior year.  The change is primarily due to the non-recognition of tax benefits from losses recorded in the prior year's nine months ended September 30, 2000. 

Net income was $2.3 million, or $0.22 per share, for the nine months ended September 30, 2001 compared to a net loss of $11.6 million, or $1.11 per share, for the same period last year. Net loss for the nine months ended September 30, 2000 included a charge of $0.5 million for the cumulative effect of a change in accounting principle for revenue recognition.

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Liquidity and Capital Resources

The Company's primary capital need has been the funding of the working capital requirements of its operations and the development of the Outbound business.  Historically, the Company's primary sources of financing have been from public offerings and borrowings from its stockholders, private investors and financial institutions.

As of September 30, 2001, the Company had cash and cash equivalents of $6.4 million and working capital of $16.4 million. Inventory decreased $3.8 million to $32.0 million from December 31, 2000.  Accounts receivable decreased $13.3 million to $41.7 million from December 31, 2000 primarily due to improved days sales outstanding at September 30, 2001.  For the nine months ended September 30, 2001, capital expenditures were $1.0 million versus $4.2 million for the comparable period last year.  The Company believes that current working capital, together with cash flows from operations and available lines of credit, will be adequate to support the Company's current operating plans for the foreseeable future.  However, if the Company needs extra funds, such as for acquisitions or expansion or to fund a significant downturn in sales that causes losses, there are no assurances that adequate financing will be available at acceptable terms, if at all.

During the first quarter of 2001, the Company's existing $40 million credit facility with a commercial finance company was replaced with a new $75 million, three-year asset-based revolving credit facility from a lending unit of a large commercial bank (the "New Line of Credit"). The New Line of Credit functions as a working capital line of credit with a borrowing base of inventory and accounts receivable, and bears interest at prime with a  LIBOR option. The New Line of Credit is secured by substantially all of the Company's assets. The New Line of Credit has as its single financial covenant a minimum tangible net worth requirement and also includes a commitment fee of 0.25% annually on the unused portion of the line up to $60 million. In addition, in March 2001, the Company entered into a new $40 million flooring credit facility, which functions in lieu of a vendor trade payable for inventory purchases and does not bear interest if paid within terms specific to each vendor (the "New Flooring Facility"). The New Flooring Facility is secured by substantially all of the Company's assets and is also supported by a letter of credit issued under the New Line of Credit in the amount outstanding under the New Flooring Facility from time to time. The amount of the Letter of Credit is applied against the credit limit under the New Line of Credit.  The Company had $7.5 million of borrowings under the credit facility included in accounts payable and $3.6 million of working capital advances outstanding at September 30, 2001.  The Company was in compliance with all credit facility covenants as of September 30, 2001.

In July 1996, the Company announced its plan to repurchase up to 1,000,000 shares of its Common Stock. The shares may be repurchased from time to time at prevailing market prices, through open market or negotiated transactions, depending upon market conditions. No limit was placed on the duration of the repurchase program. There is no guarantee as to the exact number of shares that the Company will repurchase. Subject to applicable securities laws, repurchases may be made at such times and in such amounts as the Company's management deems appropriate. The program can also be discontinued at any time management feels additional purchases are not warranted. The Company will finance the repurchase plan with existing working capital. As of September 30, 2001, the Company has repurchased 15,000 shares under the program.

As part of its growth strategy, the Company may, in the future, acquire other companies in the same or complementary lines of business. Any such acquisition and the ensuing integration of the operations of the acquired company would place additional demands on the Company's management and operating and financial resources. The Company currently has no definitive agreements with respect to any acquisitions.

12

Inflation

Inflation has not had a material impact upon operating results, and the Company does not expect it to have such an impact in the near future. There can be no assurances, however, that the Company's business will not be so affected by inflation.

Recent Accounting Pronouncements

In July 2001, the FASB issued SFAS No. 142, "Goodwill and Other Intangible Assets."  SFAS 142, which changes the accounting for goodwill and indefinite-lived intangible assets from an amortization method to an impairment-only approach, will be effective for fiscal years beginning after December 15, 2001.  The Company has not determined the impact that adoption of this Standard will have on its consolidated financial statements.  

In August 2001, the FASB issued SFAS No. 144, "Accounting for the Impairment of Long-Lived Assets."  SFAS 144 supercedes FAS No. 121, "Accounting for the Impairment of Long-Lived Assets to be Disposed Of" and APB Opinion No. 30, "Reporting Extraordinary, Unusual and Infrequently Occurring Events and Transactions" and amends APB No. 51, "Consolidated Financial Statements."  This Statement was issued to address the accounting for a segment of a business accounted for as a discontinued operation under APB No. 30 and to establish a single accounting model based on the framework established in FAS 121, for long-lived assets to be disposed of by sale.  The Statement is effective for financial statements issued for fiscal years beginning after December 15, 2001.  The adoption of this statement will not have a material impact on the Company's consolidated financial statements.

Business Factors

Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements. The realization of any or all of these expectations is subject to a number of risks and uncertainties and it is possible that the assumptions made by management may not materialize, causing actual results to differ materially from the forward-looking statements.  In that regard, there can be no assurances that the trends for Apple, Macintosh and PC/WINTEL sales will be sustained, that Outbound business sales trends will continue in future periods, or that the Company's Internet sales will continue to grow. There can be no assurance that the Internal Revenue Service will treat the distribution of uBid shares in June 1999 as a tax-free distribution for federal tax purposes.  In addition, there can be no assurance that the Company's eLinux subsidiary will be developed successfully, achieve market acceptance or continue to make progress toward achieving profitability. There can also be no assurance that the Company will be profitable in the fourth quarter of 2001 or for the 2001 fiscal year, or that cost reductions, EBITDA, or profitability for the Company's Core business and the Company's subsidiaries will continue or improve. There can also be no assurance that the Company will not require additional funding, such as for acquisitions or expansion or to fund a significant downturn in sales that causes losses, or that adequate financing or vendor credit will be available at acceptable terms, if at all.  There can also be no assurance that the Company will continue to be in compliance with its bank credit facility covenants in future periods.  There can be no assurance that consumer confidence and economic conditions and their impact on the Company's sales and profitability will rebound to levels prior to the September 11th attacks in New York City.  In addition to the factors set forth above, other important factors that could cause actual results to differ materially from the Company's expectations include: competition from companies either currently in the market or entering the market, competition from other catalog and retail store resellers and price pressures related thereto, uncertainties surrounding the supply of and demand for products manufactured by and compatible with Apple Computer, the Company's reliance on Apple Computer, IBM, Hewlett Packard, Compaq and other vendors, and risks due to shifts in market demand and/or price erosion of owned inventory. This list of risk factors is not intended to be exhaustive.  Reference should also be made to the risk factors set forth from time to time in the Company's SEC reports, including but not limited to those set forth in the section entitled "Certain Factors Affecting Future Results" in its Annual Report on Form 10-K for the year ended December 31, 2000.

ITEM 3 QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

The Company's financial instruments include cash and long-term debt. As of September 30, 2001, the carrying values of the Company's financial instruments approximated their fair values based on current market prices and rates.

It is the Company's policy not to enter into derivative financial instruments. The Company does not have any significant foreign currency exposure since it does not transact business in foreign currencies. Therefore, the Company does not have significant overall currency exposure as of September 30, 2001.

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PART II - OTHER INFORMATION

ITEM 6 EXHIBITS AND REPORTS ON FORM 8-K

a.  Exhibits

None.

      b.  Reports on Form 8-K

1. A Current Report on Form 8-K was filed on July 24, 2001 regarding a press release issued to announce unaudited consolidated financial results for the second quarter of 2001.

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SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

Date: November 14, 2001		PC MALL, INC.
	By:	/s/ TED SANDERS Ted Sanders Chief Financial Officer
		(Duly Authorized Officer of the Registrant and Principal Financial Officer)

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