0001754960-24-000007.txt : 20240109 0001754960-24-000007.hdr.sgml : 20240109 20240109163305 ACCESSION NUMBER: 0001754960-24-000007 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20231231 FILED AS OF DATE: 20240109 DATE AS OF CHANGE: 20240109 EFFECTIVENESS DATE: 20240109 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Matthew Goff Investment Advisor, LLC CENTRAL INDEX KEY: 0000935359 ORGANIZATION NAME: IRS NUMBER: 456294561 FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-18053 FILM NUMBER: 24523658 BUSINESS ADDRESS: STREET 1: 11 GREENWAY PLAZA STREET 2: SUITE1425 CITY: HOUSTON STATE: TX ZIP: 77046 BUSINESS PHONE: 713-850-8900 MAIL ADDRESS: STREET 1: 11 GREENWAY PLAZA STREET 2: SUITE1425 CITY: HOUSTON STATE: TX ZIP: 77046 FORMER COMPANY: FORMER CONFORMED NAME: GOFF MATTHEW BESHARA /ADV DATE OF NAME CHANGE: 19950112 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0000935359 XXXXXXXX 12-31-2023 12-31-2023 Matthew Goff Investment Advisor, LLC

11 GREENWAY PLAZA SUITE1425 HOUSTON TX 77046

13F HOLDINGS REPORT 028-18053 N Aryn Sands 844-844-3453 Aryn Sands Reno NV 01-09-2024 0 91 450785592 false INFORMATION TABLE 2 InformationTableOutput.xml ABBVIE INCCOM00287Y1092699137 17417 SH SOLE 0 0 17417 ALPHABET INCCAP STK CL C02079K1071047110 7430 SH SOLE 0 0 7430 ALPHABET INCCAP STK CL A02079K305340844 2440 SH SOLE 0 0 2440 AMAZON COM INCCOM0231351061413042 9300 SH SOLE 0 0 9300 AMERICAN EXPRESS COCOM02581610911069304 59101 SH SOLE 0 0 59101 APPLE INCCOM0378331002331239 12108 SH SOLE 0 0 12108 AUTODESK INCCOM052769106278541 1144 SH SOLE 0 0 1144 BANK AMERICA CORPCOM06050510415707733 466639 SH SOLE 0 0 466639 BANK NEW YORK MELLON CORPCOM06405810014379012 276321 SH SOLE 0 0 276321 BERKSHIRE HATHAWAY INC DELCL B NEW08467070233978956 95308 SH SOLE 0 0 95308 CHEVRON CORP NEWCOM166764100565850 3794 SH SOLE 0 0 3794 CISCO SYS INCCOM17275R1024478260 88643 SH SOLE 0 0 88643 CITIGROUP INCCOM NEW1729674241024147 19910 SH SOLE 0 0 19910 COCA COLA COCOM191216100416203 7063 SH SOLE 0 0 7063 CONOCOPHILLIPSCOM20825C1041116361 9618 SH SOLE 0 0 9618 DISNEY WALT COCOM2546871069172268 101621 SH SOLE 0 0 101621 EOG RES INCCOM26875P101461908 3819 SH SOLE 0 0 3819 EXXON MOBIL CORPCOM30231G1022244319 22448 SH SOLE 0 0 22448 GE HEALTHCARE TECHNOLOGIES ICOMMON STOCK36266G1071366101 17674 SH SOLE 0 0 17674 GENERAL DYNAMICS CORPCOM369550108306930 1182 SH SOLE 0 0 1182 GENERAL ELECTRIC COCOM NEW3696043017088436 55559 SH SOLE 0 0 55559 INTEL CORPCOM45814010016365019 325752 SH SOLE 0 0 325752 INTERNATIONAL BUSINESS MACHSCOM4592001011900011 11617 SH SOLE 0 0 11617 INVESCO QQQ TRUNIT SER 146090E103270693 661 SH SOLE 0 0 661 INVESCO EXCHANGE TRADED FD TS&P500 EQL WGT46137V35715755702 99899 SH SOLE 0 0 99899 INVESCO EXCH TRADED FD TR IIPFD ETF46138E511154386 13460 SH SOLE 0 0 13460 INVESCO EXCH TRADED FD TR IIVAR RATE PFD46138G87015568933 674598 SH SOLE 0 0 674598 INVESCO EXCH TRD SLF IDX FDBULETSHS 202946138J5772835234 152884 SH SOLE 0 0 152884 INVESCO EXCH TRD SLF IDX FDINVSCO BLSH 2846138J6432603587 128382 SH SOLE 0 0 128382 INVESCO EXCH TRD SLF IDX FDBULSHS 2027 CB46138J7833276300 168404 SH SOLE 0 0 168404 INVESCO EXCH TRD SLF IDX FDBULSHS 2026 CB46138J791914299 47373 SH SOLE 0 0 47373 INVESCO EXCH TRD SLF IDX FDBULSHS 2025 CB46138J8251190276 58190 SH SOLE 0 0 58190 INVESCO EXCH TRD SLF IDX FDBULSHS 2024 CB46138J841305788 14642 SH SOLE 0 0 14642 ISHARES TRS&P 100 ETF464287101529211 2369 SH SOLE 0 0 2369 ISHARES TRCORE S&P TTL STK4642871505736742 54516 SH SOLE 0 0 54516 ISHARES TRS&P 500 GRWT ETF4642873092156681 28717 SH SOLE 0 0 28717 ISHARES TRS&P 500 VAL ETF46428740814470214 83277 SH SOLE 0 0 83277 ISHARES TRCORE S&P MCP ETF464287507223383 806 SH SOLE 0 0 806 ISHARES TREXPANDED TECH464287515223102 550 SH SOLE 0 0 550 ISHARES TRRUS 1000 VAL ETF464287598787102 4763 SH SOLE 0 0 4763 ISHARES TRRUS 1000 GRW ETF464287614571524 1885 SH SOLE 0 0 1885 ISHARES TRS&P MC 400VL ETF4642877051012361 9854 SH SOLE 0 0 9854 ISHARES TRU.S. TECH ETF4642877212188437 17828 SH SOLE 0 0 17828 ISHARES TRU.S. REAL ES ETF4642877395074334 55512 SH SOLE 0 0 55512 ISHARES TRUS INDUSTRIALS464287754209038 1828 SH SOLE 0 0 1828 ISHARES TRU.S. FINLS ETF464287788806764 9446 SH SOLE 0 0 9446 ISHARES TRUS CONSM STAPLES464287812654515 3414 SH SOLE 0 0 3414 ISHARES TRU.S. PHARMA ETF464288836223409 1205 SH SOLE 0 0 1205 ISHARES INCCORE MSCI EMKT46434G1036728388 133025 SH SOLE 0 0 133025 ISHARES INCMSCI EMRG CHN46434G7644496523 81150 SH SOLE 0 0 81150 ISHARES TRIBONDS DEC25 ETF46434VBD11263588 51033 SH SOLE 0 0 51033 ISHARES TRIBONDS DEC24 ETF46434VBG49387367 376851 SH SOLE 0 0 376851 ISHARES TR0-5YR HI YL CP46434V40714052549 332879 SH SOLE 0 0 332879 ISHARES TRIBONDS DEC202646435GAA0818853 34262 SH SOLE 0 0 34262 ISHARES TRHIGH YLD BD FCTR46435G250339385 7346 SH SOLE 0 0 7346 ISHARES TRIBONDS 27 ETF46435UAA93091213 129177 SH SOLE 0 0 129177 ISHARES TRIBDS DEC28 ETF46435U5153527623 140599 SH SOLE 0 0 140599 ISHARES TRIBONDS DEC 2946436E2053346289 145049 SH SOLE 0 0 145049 JPMORGAN CHASE & COCOM46625H100278925 1640 SH SOLE 0 0 1640 J P MORGAN EXCHANGE TRADED FULTRA SHRT INC46641Q8373568566 71045 SH SOLE 0 0 71045 JOHNSON & JOHNSONCOM4781601043741357 23870 SH SOLE 0 0 23870 MARSH & MCLENNAN COS INCCOM571748102737228 3891 SH SOLE 0 0 3891 MCDONALDS CORPCOM580135101305405 1030 SH SOLE 0 0 1030 MERCK & CO INCCOM58933Y10512968904 118959 SH SOLE 0 0 118959 MICROSOFT CORPCOM59491810449919051 132749 SH SOLE 0 0 132749 NOVARTIS AGSPONSORED ADR66987V1098375686 82952 SH SOLE 0 0 82952 OCCIDENTAL PETE CORPCOM674599105525747 8805 SH SOLE 0 0 8805 ORACLE CORPCOM68389X1058964378 85055 SH SOLE 0 0 85055 PACCAR INCCOM6937181082129704 30381 SH SOLE 0 0 30381 PEPSICO INCCOM7134481089554260 56270 SH SOLE 0 0 56270 PHILLIPS 66COM7185461041216234 9135 SH SOLE 0 0 9135 PROCTER AND GAMBLE COCOM7427181096153113 41989 SH SOLE 0 0 41989 RTX CORPORATIONCOM75513E1014768217 56683 SH SOLE 0 0 56683 SHELL PLCSPON ADS780259305423291 6433 SH SOLE 0 0 6433 S&P GLOBAL INCCOM78409V104382371 868 SH SOLE 0 0 868 SPDR S&P 500 ETF TRTR UNIT78462F1031169263 2460 SH SOLE 0 0 2460 SSGA ACTIVE ETF TRBLACKSTONE SENR78467V60818910051 451027 SH SOLE 0 0 451027 SPDR SER TRBLOOMBERG SHT TE78468R40811529941 458629 SH SOLE 0 0 458629 SELECT SECTOR SPDR TRFINANCIAL81369Y6054481751 119195 SH SOLE 0 0 119195 UNILEVER PLCSPON ADR NEW9047677048083103 166763 SH SOLE 0 0 166763 UNION PAC CORPCOM9078181086693717 27252 SH SOLE 0 0 27252 VANGUARD SPECIALIZED FUNDSDIV APP ETF9219088441872437 10988 SH SOLE 0 0 10988 VANGUARD WORLD FDMEGA GRWTH IND921910816393936 1518 SH SOLE 0 0 1518 VANGUARD WORLD FDMEGA CAP VAL ETF9219108401454919 13303 SH SOLE 0 0 13303 VANGUARD WORLD FDMEGA CAP INDEX9219108731913541 11304 SH SOLE 0 0 11304 VANGUARD WHITEHALL FDSHIGH DIV YLD921946406468734 4199 SH SOLE 0 0 4199 VANGUARD WORLD FDSCONSUM STP ETF92204A2073273946 17145 SH SOLE 0 0 17145 VANGUARD WORLD FDSFINANCIALS ETF92204A4053096532 33563 SH SOLE 0 0 33563 VANGUARD INTL EQUITY INDEX FFTSE EMR MKT ETF922042858915823 22283 SH SOLE 0 0 22283 VANGUARD SCOTTSDALE FDSSHRT TRM CORP BD92206C409452711 5851 SH SOLE 0 0 5851 VISA INCCOM CL A92826C83917518226 67287 SH SOLE 0 0 67287