ACCOUNTS PAYABLE, ACCRUED EXPENSES AND OTHER PAYABLES (Details) - USD ($)		3 Months Ended		6 Months Ended
		Jun. 30, 2015	Jun. 30, 2014	Jun. 30, 2015	Jun. 30, 2014	Dec. 31, 2014
ACCOUNTS PAYABLE, ACCRUED EXPENSES AND OTHER PAYABLES [Abstract]
Accrued advertising operating rights						$ 525,790
Accrued staff benefit and related fees		$ 1,202,278		$ 1,202,278		1,237,128
Accrued professional fees		123,719		123,719		139,276
Accrued interest expenses		633,196		633,196		408,474
Other accrued expenses		29,324		29,324		79,077
Short-term loans:
Short-term loans	[1]	$ 2,356,351		$ 2,356,351		2,093,953
Receipts in advance						10,834
Other payables		$ 7,982		$ 7,982		29,580
Total		4,352,850		4,352,850		$ 4,524,112
Interest expenses of the short-term loans		$ 103,268	$ 73,254	$ 199,927	$ 142,733
Short Term Loans [Member]
Short-term loans:
Debt interest rate		1.50%		1.50%

[1] As of June 30, 2015, the Company recorded an aggregated amount of $2,356,351 of short-term loans. Those loans were borrowed from an unrelated individual. Those loans are unsecured, bear a monthly interest of 1.5% and shall be repayable in one month. However, according to the agreement, the Company shall have the option to shorten or extend the life of those short-term loans if the need arises and the Company has agreed with the lender to extend the short-term loans on due date. As of the date of this report, those loans have not yet been repaid.