ACCOUNTS PAYABLE, ACCRUED EXPENSES AND OTHER PAYABLES (Details) (USD $)	12 Months Ended					3 Months Ended
	Dec. 31, 2013		Dec. 31, 2012		Dec. 31, 2011	Mar. 31, 2014 Subsequent Event [Member]	Dec. 31, 2013 Short Term Loans [Member]
ACCOUNTS PAYABLE, ACCRUED EXPENSES AND OTHER PAYABLES [Abstract]
Accrued advertising operating rights	$ 1,222,004		$ 744,365
Accrued staff benefits and related fees	1,032,593		804,290
Accrued professional fees	109,559		102,186
Directors' loans (Note 14)	85,244		143,918
Accrued interest expenses	345,917		101,790
Other accrued expenses	381,187		385,306
Short-term loans:
Short-term loans	1,536,440	[1]	741,757	[1]
Debt interest rate							1.50%
Repayments of short term loans			345,128			105,874
Receipts in advance	117,829		479,920
Other payables	9,088		15,200
Total	4,839,861		3,518,732
Interest expenses of the short-term loans	$ 194,126		$ 69,677

[1] As of December 31, 2013, the Company recorded an aggregated amount of $1,536,440 short-term loans. Those loans were borrowed from an unrelated individual. Those loans are unsecured, bear a monthly interest of 1.5% and shall be repayable in one month. However, according to the agreement, the Company shall have the option to shorten or extend the life of those short-term loans if the need arises and the Company has agreed with the lender to extend the short-term loans on due date. As of the date of this annual report, $105,874 of those loans had been repaid.