SUBSIDIARIES AND VARIABLE INTEREST ENTITY (Details)	Sep. 30, 2013
NCN Group Limited [Member]
Subsidiary or Equity Method Investee [Line Items]
Ownership/Control interest attributable to the Company	100.00%
NCN Media Services Limited [Member]
Subsidiary or Equity Method Investee [Line Items]
Ownership/Control interest attributable to the Company	100.00%
Business Boom Investment Limited [Member]
Subsidiary or Equity Method Investee [Line Items]
Ownership/Control interest attributable to the Company	100.00%
Linkrich Enterprise Advertising and Investment Limited [Member]
Subsidiary or Equity Method Investee [Line Items]
Ownership/Control interest attributable to the Company	100.00%
Cityhorizon Limited [Member]
Subsidiary or Equity Method Investee [Line Items]
Ownership/Control interest attributable to the Company	100.00%
NCN Group Management Limited [Member]
Subsidiary or Equity Method Investee [Line Items]
Ownership/Control interest attributable to the Company	100.00%
Crown Eagle Investments Limited [Member]
Subsidiary or Equity Method Investee [Line Items]
Ownership/Control interest attributable to the Company	100.00%
Crown Winner International Limited [Member]
Subsidiary or Equity Method Investee [Line Items]
Ownership/Control interest attributable to the Company	100.00%
NCN Huamin Management Consultancy (Beijing) Company Limited [Member]
Subsidiary or Equity Method Investee [Line Items]
Ownership/Control interest attributable to the Company	100.00%
Huizhong Lianhe Media Technology Co., Ltd. [Member]
Subsidiary or Equity Method Investee [Line Items]
Ownership/Control interest attributable to the Company	100.00%
Beijing Huizhong Bona Media Advertising Co., Ltd. [Member]
Subsidiary or Equity Method Investee [Line Items]
Ownership/Control interest attributable to the Company	100.00%	[1]
Yi Gao Shanghai Advertising Limited [Member]
Subsidiary or Equity Method Investee [Line Items]
Ownership/Control interest attributable to the Company	100.00%

[1] Variable interest entity which the Company exerted 100% control through a set of commercial arrangements.