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SUBSIDIARIES AND VARIABLE INTEREST ENTITY (Tables)
9 Months Ended
Sep. 30, 2013
SUBSIDIARIES AND VARIABLE INTEREST ENTITY [Abstract]  
Schedule of Subsidiaries and Variable Interest Entity
Details of the Company's principal subsidiaries and variable interest entity as of September 30, 2013 were as follows:
 
Name
Place of
Incorporation
Ownership/Control
interest
attributable to
the Company
Principal activities
NCN Group Limited
British Virgin Islands ("BVI")
100%
Investment holding
NCN Media Services Limited
BVI
100%
Investment holding
Business Boom Investment Limited
BVI
100%
Investment holding
Linkrich Enterprise Advertising and Investment Limited
Hong Kong
100%
Investment holding
Cityhorizon Limited
Hong Kong
100%
Investment holding
NCN Group Management Limited
Hong Kong
100%
Provision of administrative and management services
Crown Eagle Investments Limited
Hong Kong
100%
Dormant
Crown Winner International Limited
Hong Kong
100%
Dormant
NCN Huamin Management Consultancy (Beijing) Company Limited
PRC
100%
Dormant
Huizhong Lianhe Media Technology Co., Ltd.
PRC
100%
Provision of high-tech services
Beijing Huizhong Bona Media Advertising Co., Ltd.
PRC
100%(1)
Provision of advertising services
Yi Gao Shanghai Advertising Limited ("Yi Gao")
PRC
100%
Provision of advertising services
Remarks:
 
1)
Variable interest entity which the Company exerted 100% control through a set of commercial arrangements.