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ACCOUNTS PAYABLE, ACCRUED EXPENSES AND OTHER PAYABLES
9 Months Ended
Sep. 30, 2013
ACCOUNTS PAYABLE, ACCRUED EXPENSES AND OTHER PAYABLES [Abstract]  
ACCOUNTS PAYABLE, ACCRUED EXPENSES AND OTHER PAYABLES
NOTE 8.               ACCOUNTS PAYABLE, ACCRUED EXPENSES AND OTHER PAYABLES
 
Accounts payable, accrued expenses and other payables as of September 30, 2013 and December 31, 2012 were as follows:
   
As of
September 30, 2013
   
As of
December 31, 2012
 
Accrued advertising operating rights
 
$
756,252
   
$
744,365
 
Accrued staff benefit and related fees
   
985,034
     
804,290
 
Accrued professional fees
   
113,299
     
102,186
 
Director's loan (Note 13)
   
103,125
     
143,918
 
Accrued interest expenses
   
267,379
     
101,790
 
Other accrued expenses
   
384,465
     
385,306
 
Short-term loans (1)
   
1,357,951
     
741,757
 
Receipts in advance
   
41,547
     
479,920
 
Other payables
   
15,650
     
15,200
 
Total
 
$
4,024,702
   
$
3,518,732
 
 
1) As of September 30, 2013 and December   31, 2012, the Company recorded an aggregated amount of $1,357,951 and $741,757 short-term loans, respectively. Those loans were borrowed from an unrelated individual. Those loans are unsecured, bear a monthly interest of 1.5% and shall be repayable in one month. However, according to the agreement, the Company shall have the option to shorten or extend the life of those short-term loans if the need arises and the Company has agreed with the lender to extend the short-term loans on due date. Up to the date of this report, those loans have not yet been repaid.
 
The interest expenses of the short-term loans for the three months ended September 30, 2013 and 2012 was $52,106 and $21,346 respectively, while for the nine months ended September 30, 2013 and 2012 amounted to $128,192 and $44,192, respectively.