PREPAYMENTS FOR ADVERTISING OPERATING RIGHTS, NET (Details) (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013	Jun. 30, 2012	Dec. 31, 2012
PREPAYMENTS FOR ADVERTISING OPERATING RIGHTS, NET [Abstract]
Gross carrying amount	$ 639,675		$ 639,675		$ 2,416,066
Less: accumulated amortization	(479,756)		(479,756)		(1,834,076)
Total	159,919		159,919		581,990
Amortization expense of prepayments for advertising operating rights	$ 159,337	$ 281,168	$ 565,829	$ 496,513