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PREPAYMENTS FOR ADVERTISING OPERATING RIGHTS, NET (Details) (USD $)
3 Months Ended 9 Months Ended
Sep. 30, 2012
Sep. 30, 2011
Sep. 30, 2012
Sep. 30, 2011
Dec. 31, 2011
PREPAYMENTS FOR ADVERTISING OPERATING RIGHTS, NET [Abstract]          
Gross carrying amount $ 1,545,326   $ 1,545,326   $ 914,846
Less: accumulated amortization (1,498,296)   (1,498,296)   (731,877)
Total 47,030   47,030   182,969
Amortization expense of prepayments for advertising operating rights $ 279,722 $ 180,136 $ 776,236 $ 533,040