FORM 6-K

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 Report of Foreign Issuer

Pursuant to Rule 13a - 16 or 15d - 16 of

the Securities Exchange Act of 1934

For the month of February 2010
26 February 2010
 

BRITISH SKY BROADCASTING GROUP PLC
(Name of Registrant)

Grant Way, Isleworth, Middlesex, TW7 5QD England
(Address of principal executive offices)

Indicate by check mark whether the registrant  files or will file annual reports
under cover of Form 20-F or Form 40-F
 

Form 20-F X            Form 40-F

Indicate by check mark whether the  registrant  by  furnishing  the  information
contained  in this  Form is  also  thereby  furnishing  the  information  to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934
 

Yes                    No X

If "Yes" is marked, indicate below the file number assigned to the registrant in
connection with Rule 12g3-2(b): Not Applicable

EXHIBIT INDEX

Exhibit

EXHIBIT NO. 1       Press release of British Sky Broadcasting Group plc announcing Director/PDMR shareholding released on  26 February 2010

British Sky Broadcasting Group plc
(the “Company”)

The Company announces that it received notification today, in accordance with DTR 3.1.2R and paragraph 26 of the Model Code, from the following Independent Non-Executive Directors of the Company, that they have today purchased ordinary shares in the Company at a price of 541.75 pence per share, pursuant to trading plans, as detailed below:

 

Name of Director	Number of shares purchased	Date of entry into trading plan	Total number of shares held in the Company following transaction
David Evans	156	10 August 2009	17,091*
Nicholas Ferguson	116	10 August 2009	10,808
Andrew Higginson	116	10 August 2009	3,038
Allan Leighton	471	12 August 2009	3,116
Jacques Nasser	158	10 August 2009	1,097
Dame Gail Rebuck	116	10 August 2009	851
Daniel Rimer	457	10 August 2009	2,796
Lord Wilson of Dinton	118	10 August 2009	1,308

* 16,000 ordinary shares held in the form of 4,000 American Depositary Shares (“ADSs”), one ADS is equivalent to four ordinary shares.

 

Enquiries:

Alex Jones

Assistant Company Secretary

Telephone: +44 (0)870 240 3000

 

SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the registrant  has duly  caused  this  report  to be  signed  on its  behalf by the undersigned, thereunto duly authorized.

                                         BRITISH SKY BROADCASTING GROUP PLC
 

Date: 26 February 2010                                                                                                        By: /s/ Dave Gormley
                                                           Dave Gormley
                                                       Company Secretary