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Revenue Recognition
9 Months Ended
Sep. 30, 2018
Revenue from Contract with Customer [Abstract]  
Revenue Recognition
Revenue Recognition
Disaggregation of Net Sales
The following table presents a disaggregation of our net sales by product type and revenue source. We believe these categories most appropriately depict the nature, amount, timing and uncertainty of revenue and cash flows arising from contracts with our customers.
 
Three Months Ended
 
Nine Months Ended
 
September 30, 2018
 
September 30, 2017(1)
 
September 30, 2018
 
September 30, 2017(1)
 
(In thousands)
Fluid milk
$
1,118,474

 
$
1,266,951

 
$
3,535,696

 
$
3,950,295

Ice cream(2)
303,740

 
307,319

 
864,343

 
887,658

Fresh cream(3)
99,771

 
99,930

 
291,537

 
280,712

Extended shelf life and other dairy products(4)
44,379

 
47,410

 
135,804

 
142,126

Cultured
65,343

 
72,223

 
195,013

 
216,408

Other beverages(5)
71,506

 
73,825

 
208,550

 
220,859

Other(6)
32,577

 
33,621

 
95,675

 
88,640

Subtotal
1,735,790

 
1,901,279

 
5,326,618

 
5,786,698

Sales of excess raw materials(7)
112,446

 

 
387,128

 

Sales of other bulk commodities
45,830

 
36,341

 
112,057

 
73,330

Total net sales
$
1,894,066

 
$
1,937,620

 
$
5,825,803

 
$
5,860,028

(1)
Prior period amounts have not been restated as we have elected to adopt ASC 606 using the modified retrospective method. Sales of excess raw materials of $148.3 million and $456.5 million for the three and nine months ended September 30, 2017, respectively, were included as a reduction of cost of sales in our unaudited Condensed Consolidated Statements of Operations.
(2)
Includes ice cream, ice cream mix and ice cream novelties.
(3)
Includes half-and-half and whipping creams.
(4)
Includes creamers and other extended shelf life fluids.
(5)
Includes fruit juice, fruit flavored drinks, iced tea, water and flax-based milk.
(6)
Includes items for resale such as butter, cheese, eggs and milkshakes.
(7)
Historically, we presented sales of excess raw materials as a reduction of cost of sales within our Consolidated Statements of Operations; however, upon further evaluation of these sales in connection with our implementation of ASC 606, we have determined that it is appropriate to present these sales as revenue. Therefore, on a prospective basis, effective January 1, 2018, we began reporting these sales within the net sales line of our unaudited Condensed Consolidated Statements of Operations.

The following table presents a disaggregation of our net product sales between sales of Company-branded products versus sales of private label products:
 
Three Months Ended
 
Nine Months Ended
 
September 30, 2018
 
September 30, 2017
 
September 30, 2018
 
September 30, 2017
 
(In thousands)
Branded products
$
844,356

 
$
909,186

 
$
2,607,751

 
$
2,816,782

Private label products
891,434

 
992,093

 
2,718,867

 
2,969,916

Subtotal
1,735,790

 
1,901,279

 
5,326,618

 
5,786,698

Sales of excess raw materials
112,446

 

 
387,128

 

Sales of other bulk commodities
45,830

 
36,341

 
112,057

 
73,330

Total net sales
$
1,894,066

 
$
1,937,620

 
$
5,825,803

 
$
5,860,028


Revenue Recognition and Nature of Products and Services
We manufacture, market and distribute a wide variety of branded and private label dairy and dairy case products, including fluid milk, ice cream, cultured dairy products, creamers, ice cream mix and other dairy products to retailers, distributors, foodservice outlets, educational institutions and governmental entities across the United States. Revenue is recognized upon transfer of control of promised goods or services to our customers’ facility in an amount that reflects the consideration we expect to ultimately receive in exchange for those promised goods or services. Revenue is recognized net of allowances for product returns, trade promotions and prompt pay and other discounts.
The substantial majority of our revenue is derived from the sale of fluid milk, ice cream and other dairy products, which includes sales of both Company-branded products as well as private label products. In addition, we derive revenue from the sale of excess raw materials and the sale of other bulk commodities.
Our portfolio of products includes fluid milk, ice cream, cultured dairy products, creamers, ice cream mix and other dairy and dairy case products. We sell these products under national, regional and local proprietary or licensed brands, or under private labels. Our sales of excess raw materials consist primarily of bulk cream sales. As a result of the purchase of raw milk, we obtain more butterfat than is needed in our production process. Excess butterfat is sold, primarily in the form of bulk cream, to third parties. Additionally, in certain cases we may be required to externally purchase bulk cream in order to fulfill minimum supply requirements for our customers. In these cases, we purchase bulk cream from other processors or suppliers and resell it to our customers to fulfill our contractual requirements with them.
In all cases, we recognize revenue upon delivery to our customers as we have determined that this is the point at which control is transferred, our performance obligation is complete, and we are entitled to consideration.
Contractual Arrangements with Customers
The majority of our sales are to retailers, warehouse clubs, distributors, foodservice outlets, educational institutions and governmental entities with whom we have contractual agreements. Our sales of excess raw materials and other bulk commodities are primarily to dairy cooperatives, dairy processors or other manufacturers for use as a raw ingredient in their respective manufacturing processes. Our customer contracts typically contain standard terms and conditions and a term sheet. In some cases, upon expiration, these arrangements may continue with the same terms and may not be formally renewed. Additionally, we have a number of informal sales arrangements with certain local and regional customers, which we consider to be contracts based on the criteria outlined in ASC 606. Payment terms and conditions vary by customer, but we generally provide credit terms to customers ranging up to 30 days; therefore, we have determined that our contracts do not include a significant financing component. We perform ongoing credit evaluations of our customers and maintain allowances for potential credit losses based on our historical experience.
We have determined that we satisfy our performance obligations related to our customer contracts at a point in time, as opposed to over time, and, accordingly, revenue is recognized at a point in time across all of our revenue streams. Therefore, we do not have any contract balances with our customers recorded on our unaudited Condensed Consolidated Balance Sheets.
Sales Incentives and Other Promotional Programs
We routinely offer sales incentives and discounts through various regional and national programs to our customers and consumers. These programs include scan backs, product rebates, product returns, trade promotions and co-op advertising, product discounts, product coupons and amounts paid to customers for shelf space in retail stores. The expenses associated with these programs are accounted for as reductions to the transaction price of our products and are therefore recorded as reductions to gross sales.
Some of our sales incentives are recorded by estimating incentive costs or redemption rates based on our historical experience and expected levels of performance of the trade promotion or other program. We maintain liabilities at the end of each period for the estimated incentive costs incurred but unpaid for these programs. Differences between estimated and actual incentive costs are normally not material and are recognized in earnings in the period such differences are determined.