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Goodwill and Other Intangible Assets (Tables)
9 Months Ended
Sep. 30, 2020
Goodwill and Intangible Assets Disclosure [Abstract]  
Schedule of intangible assets and goodwill
Goodwill and other intangible assets, net of accumulated amortization, at September 30, 2020 and December 31, 2019 are as follows (in millions):
September 30, 2020December 31, 2019
Goodwill$392.9 $659.9 
Other intangible assets, net694.4 830.3 
Total goodwill and other intangible assets, net$1,087.3 $1,490.2 
Schedule of changes in carrying amount of goodwill
The changes in the carrying amount of goodwill for the nine months ended September 30, 2020 were as follows (in millions):
Nine months ended September 30, 2020
Goodwill, beginning of period$659.9 
Goodwill impairment(270.3)
Currency translation effect on foreign goodwill balances 3.3 
Goodwill, end of period$392.9 
Schedule of components of other intangible assets
The components of other intangible assets were as follows ($ in millions):
Total estimated life (years)September 30, 2020December 31, 2019
Non-amortizable—indefinite lived:
Brand/trade names$333.7 $442.0 
Amortizable:
Non-compete agreements42.6 2.6 
Dealer/customer related5-20460.1 499.5 
Developed technology5-79.8 12.7 
Total amortizable472.5 514.8 
Less: Accumulated amortization(111.8)(126.5)
Net amortized other intangible assets360.7 388.3 
Total other intangible assets, net$694.4 $830.3