Goodwill and Other Intangible Assets

3 Months Ended

Mar. 31, 2020

Goodwill and Intangible Assets Disclosure [Abstract]

Goodwill and other intangible assets, net of accumulated amortization, at March 31, 2020 and December 31, 2019 are as follows (in millions):



	March 31, 2020		December 31, 2019
Goodwill	$	658.4	$	659.9
Other intangible assets, net	820.0		830.3
Total goodwill and other intangible assets, net	$	1,478.4	$	1,490.2

The changes in the carrying amount of goodwill for the three months ended March 31, 2020 were as follows (in millions):



	Three months ended March 31, 2020
Goodwill, beginning of period	$	659.9
Currency translation effect on foreign goodwill balances	(1.5		)
Goodwill, end of period	$	658.4

The components of other intangible assets were as follows (in millions):



	Total estimated life (years)	March 31, 2020			December 31, 2019
Non-amortizable—indefinite lived:
Brand/trade names		$	441.9		$	442.0
Amortizable:
Non-compete agreements	4	2.6			2.6
Dealer/customer related	5-20	498.9			499.5
Developed technology	5-7	12.6			12.7
Total amortizable		514.1			514.8
Less: Accumulated amortization		(136.0		)	(126.5		)
Net amortized other intangible assets		378.1			388.3
Total other intangible assets, net		$	820.0		$	830.3

Amortization expense for intangible assets for the three months ended March 31, 2020 and 2019 was $10.0 million and $10.2 million, respectively. Estimated amortization expense for the remainder of 2020 through 2025 is as follows: 2020 (remainder), $26.1 million; 2021, $33.3 million; 2022, $28.3 million; 2023, $25.8 million; 2024, $25.0 million; 2025, $25.0 million; and after 2025, $214.6 million. The preceding expected amortization expense is an estimate and actual amounts could differ due to additional intangible asset acquisitions, changes in foreign currency rates or impairment of intangible assets.