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Revenue Recognition (Tables)
9 Months Ended
Sep. 30, 2018
Revenue Recognition [Abstract]  
Disaggregation of Revenue
The following tables disaggregate the Company’s revenue by major product type and geography (in thousands):
 
Three months ended September 30, 2018
 
ORV / Snowmobiles
 
Motorcycles
 
Global Adj. Markets
 
Aftermarket
 
Boats
 
Consolidated
Revenue by product type
 
 
 
 
 
 
 
 
 
 
 
Wholegoods
$
851,733

 
$
134,410

 
$
78,312

 

 
$
134,321

 
$
1,198,776

PG&A
183,821

 
20,906

 
17,939

 
$
229,973

 

 
452,639

Total revenue
$
1,035,554

 
$
155,316

 
$
96,251

 
$
229,973

 
$
134,321

 
$
1,651,415

 
 
 
 
 
 
 
 
 
 
 
 
Revenue by geography
 
 
 
 
 
 
 
 
 
 
 
United States
$
866,289

 
$
116,072

 
$
51,363

 
$
217,816

 
$
132,139

 
$
1,383,679

Canada
70,765

 
9,712

 
837

 
12,157

 
2,182

 
95,653

EMEA
64,218

 
15,706

 
42,893

 

 

 
122,817

APLA
34,282

 
13,826

 
1,158

 

 

 
49,266

Total revenue
$
1,035,554

 
$
155,316

 
$
96,251

 
$
229,973

 
$
134,321

 
$
1,651,415

Deferred Revenue, by Arrangement, Disclosure
The activity in the deferred revenue reserve during the periods presented was as follows (in thousands):
 
Three months ended September 30,
 
Nine months ended September 30,
 
2018
 
2017
 
2018
 
2017
Balance at beginning of period
$
52,620

 
$
36,188

 
$
45,760

 
$
26,157

New contracts sold
8,054

 
6,962

 
25,226

 
22,076

Less: reductions for revenue recognized
(5,088
)
 
(3,130
)
 
(15,400
)
 
(8,213
)
Balance at end of period (1)
$
55,586

 
$
40,020

 
$
55,586

 
$
40,020