OUR PURPOSETO OPERATE OUR CUSTOMERS’ PREFERRED LOCAL SUPERMARKETS AND WORK TOGETHER TO SUPPORT THAT AMBITION 2000 1871 2001 1997 1983 1974 1957 1914 1867 1883 1939 1962 1981 1992 Jules and Auguste Delhaize open their first grocery shop and warehouse in Charleroi Delhaize has modern manufacturing equipment for the production of its private brands Move to Brussels and creation of the model for Belgian branch-style retailing, transforming food trade by eliminating intermediaries and unnecessary costs Delhaize has 744 stores and 1500 affiliated stores all displaying the same corporate identity and selling own private brands; over 700 associates work for the company Opening of first full service supermarket in Belgium Delhaize operates 226 Food Lion stores in the US Company listed on the NY stock exchange Investment in Food Town Stores in the US (22 stores), later renamed Food Lion Acquisition of stakes in Super Indo supermarkets (Indonesia); in Belgium introduction of self scan Delhaize has its own discount brand and positions itself in terms of the quality of its products and services Launch of the “AD Delhaize” affiliated supermarkets Acquisition of the 152 Hannaford supermarkets in the US (Northeast) and 51% of Mega Image, the largest Romanian supermarket operator Company listed on the Brussels stock Exchange (Delhaize Frères & Cie “Le Lion” is created) Delhaize acquires a majority share in AB Vassilopoulos in Greece 2010 The Group acquires 100% of AB and launches its new strategy, the New Game Plan 2011 The Group acquires 100% of Serbian retailer Delta Maxi Group and adds news markets in central Europe 2013 Frans Muller is appointed CEO of Delhaize Group 2012 The Group is listed in the Dow Jones Sustainability Index 2014 The Group launches its Strategic Framework Since 1867, operating our customers’ preferred local supermarkets 2015 Proposed merger with Royal Ahold announced

Important Information for Investors and Shareholders

The transaction will be submitted to the shareholders of Delhaize Group (“Delhaize”) for their consideration. In connection with the transaction, Delhaize and Koninklijke Ahold N.V. also known as Royal Ahold (“Ahold”) will prepare a prospectus for Delhaize’s shareholders to be filed with the Securities and Exchange Commission (the “SEC”) and Delhaize will mail the prospectus to its shareholders and file other documents regarding the proposed transaction with the SEC. Investors and shareholders are urged to read the prospectus and the registration statement of which it forms a part when it becomes available, as well as other documents filed with the SEC, because they will contain important information. Investors and shareholders of Delhaize will be able to receive the prospectus and other documents free of charge at the SEC’s web site, http://www.sec.gov and from Delhaize by contacting Investor Relations Delhaize Group at Investor@delhaizegroup.com or by calling +32 2 412 2151.

Forward Looking Statements

This communication contains forward-looking statements with respect to the financial condition, results of operations and business of Delhaize and Ahold and the merger of Delhaize and Ahold, including the expected effects of any proposed transaction. Such forward-looking statements are subject to known and unknown risks, uncertainties and other factors which are beyond the control of Delhaize and Ahold, including, among other things, the possibility that the expected synergies and value creation from the transaction will not be realized, or will not be realized within the expected time period; the risk that the businesses will not be integrated successfully; the possibility that the transaction will not receive the necessary approvals, that the expected timing of such approvals will be delayed or will require actions that adversely impact the benefits expected to be realized in the transaction; and the possibility that the transaction does not close. Neither Delhaize nor Ahold, nor any of their respective directors, officers, employees and advisors nor any other person is therefore in a position to make any representation as to the accuracy of the forward-looking statements included in this communication, such as economic projections and predictions or their impact on the financial condition, credit rating, financial profile, distribution policy or share buyback program of Delhaize, Ahold or the combined company, or the market for the shares of Delhaize, Ahold or the combined company. The actual performance, the success and the development over time of the business activities of Delhaize, Ahold and the combined company may differ materially from the performance, the success and the development over time expressed in or implied from the forward-looking statements contained in this presentation.